Legendary Hollywood Director

Marvel's exhibition area is located in the east area of ​​the large double-layered surround structure venue.

It was just dawn, and Lyman and the executives of Marvel Entertainment had come here, and Cook, the on-site director who had stayed up for half the night, also came over to say hello with some red eyes.

This time, the company's executives saw it very solemnly, and they invited a lot of local media people in advance. It was to be published in the newspapers throughout the whole process, and no one dared to be careless.

Brand Marketing Director David Messo personally sat in charge and coordinated the process with Lehmann and Joseph a week in advance. The efforts of dozens or hundreds of people depend on today's execution.

At 7:00 in the morning, Lehmann was still in the backstage of the exhibition area, memorizing the graphic materials on the PPT several times;

At 8 o'clock in the morning, tourists came in one after another in the exhibition hall, and because of yesterday's mysterious topic, there were the most people standing in front of the Marvel exhibition area. In terms of age, most of them were young people, and it was Marvel. The age group of the audience that has been striving for.

How many reporters have you invited?

More than 30 media, the crowd is too high, and it will crowd out the originally designated audience area. This scale is very good.

Well, well thought out.

Lyman nodded and looked at the oval high platform, where a huge white curtain had been placed.

At this moment, assistant Mays took out a small remote control for turning pages from his pocket and handed it to him, Have they all come, Donnie? Lyman took over and asked.

It's already here. When the time comes, they will warm up the field first and surprise the fans who are waiting.

Okay, you can go there and stand by later, and pay attention to the command at any time.

After Mace left, Kevin came over again.

We promote MCU in advance, aren't we afraid to learn from next door?

Have you ever heard a sentence: those who learn from me live, those who resemble me die. Although DC and Marvel both started out in superhero comics, they are not in the same direction. If DC only knows how to follow the routine, they will lose even more. Lyman seemed to have thought of something, and said with a smile: In this way, it seems to be more topical.

But after experiencing Superman and Watchmen at this time, Warners is not so enthusiastic about DC.

That's why we want them to see that there is still a lot of room for digging in the comics market. Lehmann explained: In any case, our two are too similar in nature, and we can never avoid the comparison of the audience. Besides, I I think the investment failure of some super-English projects is not completely useless. It at least has a sense of existence and can give many consumers in the movie market a sense of hot topics. I hope that Marvel can step on DC to expand its territory and expand its territory in overseas markets. , DC's project still has a foundation than ours.

Think about the cumulative overseas box office of Iron Man 2 and North America, and several other projects are not much better. Let's take a look at a few DC works. Even the money-losing Superman overseas box office is higher than that of North America. One section, not to mention that the first and second Batman films are higher than North America overseas, and the second film has also broken records, so you can see the gap between the two sides in terms of foundation.

The emergence of the Marvel Universe has indirectly led to DC's increased pace, and this macro-positioning and continuous production concept of confrontation has attracted more fans around the world to focus on Marvel.

It is even said that DC, a competitor, sometimes coincides with Marvel's idea of ​​​​expanding the superhero market.

Just like there can't be only one peerless swordsman in the world, if Ximen Chuixue didn't have Ye Gucheng, how could he be so popular.

Will the superhero theme be more lively when you come and go?

......

Although the official release of the concept of MCU is scheduled for 10 am, in fact, starting from 8 o'clock, more and more people gather in the Marvel exhibition hall.

At 9 o'clock in the morning, in the wonderful introduction speech of the host, a large number of stars such as Downey, Mark, Scarlett, and Evans appeared slowly, which instantly aroused the emotions of the fans in the audience. The act of joking with each other made many people howl.

No one thought that the veil of pretending to be mysterious had not been lifted.

Many people already feel that this is a worthwhile trip.

It's a pity that today's protagonist is not destined to be close to the idol by the fans. When the countdown number was lit up on the huge curtain, Lyman quietly stood in the middle of the actors and waved his hand.

There are people here who know me and some who are very unfamiliar with me. Let me introduce myself first. Lehmann held the microphone and showed a kind smile, I am a director, the founder of Mann Media, and also the founder of Mann Media. Chairman of Marvel Entertainment, my name is Lyman Last.

The enthusiasm of young people is always easy to be ignited, especially many people have seen his films. As early as after his appearance, fans immediately cheered and responded.

The reporter on the side saw the picture and secretly lowered his head to find an angle to take a picture.

Layman was watched by so many people, and he was not stage fright. After making a few jokes to make the atmosphere more enthusiastic, when the cheers from the audience were a little smaller, he clicked the PPT page turner:

The first page that appeared was the editorial office of Marvel Comics, where many of the most famous chapters were born.

Some of you may have read the Marvel Comics magazine, which was born in 1939, and it has been brilliant and has not fallen since.

Of course, I actually have no intention of repeating its past too much. I just think that such a good comics company should bring joy to more people, instead of meaninglessly falling into endless internal friction. There may be some people in the future. I also understand that in 2007, I contacted the management of Marvel.

Ryman pressed the page-turner, and it turned to the second page, with some photographs documenting the acquisition.

At that time, everyone had already thought about transformation, and wanted to put the comics on the big screen and continue to show its style in the form of sound and picture, but Marvel's revenue was not good, and the consequences of lack of stable cash flow were countless times. If the wall is not enough, I will sell the copyright. And at that time, I was lucky to get the love of some people, and also got the help of many people.”

Lyman flipped through the PPT, and the stills and photos of Iron Man appeared on the projector. Later, it was Iron Man.

Lehman's tone rose slightly, What many people don't know is that Iron Man was established with doubts, because the market at that time was like this, and no one had ever developed such a second-rate character that was not very popular. Of course, someone asked me: I don't have enough basic works, can I get the audience's love? Can I produce results? Can it bring changes to Marvel?

Fortunately.

'Iron Man' was a success. It won 622 million box office in the global market and became the top three in the box office list that year. When shouting that sentence: I am Iron Man, Downey played Stark , has also become another classic image on the screen, it has successfully redeemed Marvel comics, and provided a new way out for Marvel in an era of declining comics, but it's not enough.

We have the best treasures in the world, why keep repeating the path of our predecessors?

Marvel comics is a great company, and I can't accept the strange circle of the comics market: I make a few films, and the audience doesn't like it, so I just tear it down and start over. I don't like this phenomenon, it's too monotonous, too monotonous, and always Spinning around in high walls.

I hereby declare that...

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