Legend of Xiangjiang Tycoon
Chapter 78: The rapidly developing Kirin newspaper industry (2)
Wang Ze will report next.
Wang Ze said: "Boss, the sales volume of "Fashion Beauty" has reached 700,000 copies, of which 300,000 copies have been sold in Hong Kong and Macau, 300,000 copies have been sold in Southeast Asia and other places, and 100,000 copies have been sold in Taiwan."
"Why is the sales in Southeast Asia still so low and how did the Taiwan market open up?" Li Zhiwen frowned and asked.
"The main star we hired is Mei Ze Mei. Although it is well-known in Hong Kong, it is not well-known all over Southeast Asia."
"That is, the boss said before that Lin Qingxia was invited to shoot the cover. We invited, but Lin Qingxia refused. She said that she would go to the United States to study for a period of time, so she didn't come to Hong Kong."
"When Lin Qingxia didn't agree, our staff invited Lin Fengjiao to come to Hong Kong to shoot the cover. Lin Fengjiao agreed, and then our fifth issue of the magazine opened up in Taiwan. It was sold out of stock in Taiwan for a while, and finally sold 450,000 copies, but then our magazine could not be sold in Taiwan."
Li Zhiwen groped his chin. It seemed that the Taiwan market was still very strong, so he said: "Since our Hong Kong cover character Taiwan doesn't like it, we will set up a branch in Taiwan and use Taiwanese local actors and stars to open up sales. In addition, Taiwanese The gangsters are full of color, so that people in the branch should worship the dock and don't ruin the situation that has been hard to open because of a small amount of money."
Li Zhiwen has self-knowledge. In Hong Kong, there are no members of the organization to make trouble. It is because of the old bean.
When I arrived in Taiwan, whoever cares about which onion the chief of the Hong Kong police is, he still has to pay the protection fee, so he made a special reminder.
"Understood, boss, what about Southeast Asia?" Wang Ze asked.
"Southeast Asia, let's do the cold treatment first, and wait for me to deal with it later." Li Zhiwen said.
In fact, he is also very helpless. The movie stars who will be popular in Southeast Asia in later generations are either too young or not in the mood now. What can he do? He can only train himself and bring Naruto stars to drive the magazine’s sales. It seems The movie plan must be on the agenda.
"I see, boss." Wang Ze said.
"How about RB, South Korea, etc." Li Zhiwen asked.
"RB, South Korea, I followed the boss's advice, set up a local branch and used local movie stars to open up the market. As expected, the sales volume went up all at once. The sales volume of the RB version exceeded 500,000 copies, and the sales volume of the Korean version exceeded 400,000. Part." Wang Ze said with a smile.
"Well, you did a good job. This can be used as an example for us to open up the European and American markets, so that the following people can summarize good experience and provide us with experience in the future." Li Zhiwen said.
"Okay, boss, as for "Men's Style", there are no restrictions. The stars we use are all actors who have been popular in Southeast Asia, Japan and South Korea. The total sales have reached 850,000 copies, and they are very popular in Japan, South Korea and Southeast Asia. Hot." Wang Ze said.
"Very good, you can also invite some RB Korean stars to shoot the cover." Li Zhiwen said.
Actors open the market better than actresses open the market, whether it is in the future or now.
"Okay, boss, and President Luo and I visited the United States, where the media industry is mature, and we found that the market for economic magazines is not smaller than that of fashion magazines."
"In the United States, there are three major economic magazines, namely "Forbes", "Business Weekly" and "Fortune", and their circulation is more than 2 million copies."
"We observed that these magazines mainly face the United States and Europe. In Asia, this type of magazine is still blank. I think we can take advantage of this gap to occupy the market first, grasp Asia, and then spread to Europe and the United States. area."
"In addition, I am very interested in the Fortune Global 500 rankings. Although this ranking refers to the world, there are actually very few companies in Asia on the list."
"I think we can also launch the top 100 Hong Kong companies, the top 500 Southeast Asian companies, the top 500 Asian companies, and finally the top 500 companies in the world. Although we can't replace the ranking of Fortune magazine now, we can get one. Such a ranking can also cause repercussions around the world, especially in Asia." Wang Ze finished speaking in one breath and licked his lips.
"If you want to pour the water yourself, I won't pour it for you." Li Zhiwen said.
"Thank you boss!" Wang Ze saw Li Zhiwen's attitude, he knew that he was on the point, and he was no longer polite. He just poured a drink for everyone in the office.
"It seems that our Qilin News Agency is full of talents. That's how it is. Everyone has a high level of firewood, and there are very few ideas for one person. Together, the ideas of all of us are really good."
"I used to be afraid that I would start the Kylin Newspaper, and no one would respond, but seeing you today, I feel relieved."
"I think your idea is very good, I agree, you can rest assured to do it."
In the midst of Wang Ze pouring water, Li Zhiwen gave him a positive answer.
Wang Ze smiled when he heard Li Zhiwen's words.
After , I heard Li Zhiwen ask: "Have you thought about your names?"
"Boss, can you read Caijing Weekly?" Wang Ze asked.
"I think it's very good, you just let it go, but the data must be accurate, and don't touch other places that shouldn't be touched, you know what I mean." Li Zhiwen said to Wang Ze.
"Understand, boss, I will pay attention." Wang Ze said.
"It seems that you have other ideas. Your magazine plan should be more than this. Tell me what you want to do!" Li Zhiwen said.
"I won't be so beautiful, let President Luo talk about it." Wang Ze said.
and, after all, under Luo Shaoyong's command, they have said that Luo Shaoyong has a dull face. As an old fritters in the workplace, he knows this common sense.
Luo Shaoyong looked up at Wang Ze~www.readwn.com~ and did not refuse, then said: "Boss, although we have launched two fashion magazines, "Fashion Beauty" and "Men's Style", I think this is an adult magazine. It's also very marketable."
"Our investigation found that there is an adult magazine "Playboy" in the United States, which is developing very fast. I think this is also very popular in Asia. Although our Asian names are implicit and restrained, I think such a magazine is extremely big. Some men can't refuse."
Luo Shaoyong said in detail, supported by a large area of data, which is very convincing.
Actually, I don’t want to talk about this. Li Zhiwen also knows that the magazine "Playboy", which relies on "Playboy" to extend the clothing brand, will be popular in later generations.
"Lao Luo, what you said is right, you can do it, I support you, you have said so much, so that I have some new ideas, you also listen to it." Li Zhiwen thought for a while and said.
Hearing that the boss also had an idea, everyone straightened up, all staring at Li Zhiwen, making a gesture of listening.
"In the newspaper field, we currently own "Kirin Daily", "Financial Daily" and "Tiantian Daily."
"But there is a lack of a newspaper about world current affairs news. We have news agencies as the support. It shouldn't be difficult to create one. It can be called "Current Affairs Daily"."
"Entertainment can also be deeply cultivated. Hong Kong's movies radiate the entire Southeast Asia, Japan and South Korea. This movie will drive Hong Kong's star industry, so there is a market in this area. It can be called "Entertainment Daily", which specializes in entertainment reports. Pay attention to the size. , Don’t make false reports. All the newspapers in our newspaper should do the same, report according to the truth, instead of listening to the wind and rain and reporting casually.”
"Understood!" "Understood!" The voice sounded one after another.
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