Legend of Xiangjiang Tycoon

　　 Li Zhiwen put the newspaper investigation report aside, and the rest is the investigation report of the British automobile industry.

British cars have always been considered to represent the ultimate in car craftsmanship and the perfect expression of taste, value, luxury, elegance and many other words in cars. Many cars in the UK are assembled by hand, so many car brands in the UK are Luxury brand.

Although the car was exclusive to the upper class when it first appeared, with the improvement of people's living standards, cars will become more and more products that can be consumed by the middle and lower classes. Therefore, the hand-inlaid technology in Britain will become more and more declining, and accompanied by The British auto industry will also become more and more declining.

　　 In the modern era of increasingly commercialized, streamlined, and electronic automobile manufacturing, it is difficult for British cars to keep up with the pace of the mainstream market, and decline is inevitable.

　　 When the car first appeared, the car had always been a representative of the rich class, so the craftsmanship of British cars just met the standard, but now, the car has entered the middle class, and the craftsmanship of British cars has restricted its development.

　　 In Li Zhiwen’s mind, in the last decade of the 20th century and the first decade of the 21st century, whether the British automobile industry was sold or went bankrupt, the British lost all the automobile companies, and people had to sigh.

　　 The first introduction in the survey report was Rolls-Royce. The company has two brands, Rolls-Royce and Bentley.

　　 Rolls-Royce not only manufactures automobiles, but also sets foot in the field of aero-engine manufacturing. The famous Boeing airliner uses Rolls-Royce engines.

　　In the 1970s, it went bankrupt with a debt loss, and later under the intervention of the British government, the Rolls-Royce Company was divided into two companies, which were automobile and aero-engine companies.

　　 Rolls-Royce Aero Engines regained their vitality, but Rolls-Royce Motor Company lacked little work and was struggling to eat and wear.

　　 Bentley was founded in 1919 by Mr. Walter Owen Bentley, but in 1931 Bentley was unable to operate due to debt and was acquired by Rolls-Royce.

Li Zhiwen remembers that Rolls-Royce Motor Company has been in trouble since the 1980s. In the 1990s, the losses were particularly serious. Finally, in 1998, Rolls-Royce’s parent company, Vickers Group, sold Rolls-Royce and Bentley was sold to Volkswagen.

But now is obviously not a good opportunity for acquisition. After all, Rolls-Royce is also involved in the production of aero engines. The British government will not sell such an important company unless it is a British person or Li Zhiwen has a strong British background. Li Zhiwen can only wait until Rolls-Royce is in trouble and cannot get out.

　　 Next is the Leyland Motor Company, which is a British car factory for more than 80 years, mainly producing bus chassis and trucks.

　　 The situation of this company is more complicated. At the beginning, the Austin Depot and Norfield Depot merged to form the British Motor Company.

　　 By 1966, Rover Motors was acquired by the British truck manufacturer Leland.

　　 In 1968, the British Motor Company teamed up with Jaguar (Jaguar) and Leyland Motors to form the British Leyland Motor Group.

　　 During the acquisition battle from the 1950s to the 1960s, Leland Motor Group owned many car brands, such as Rover, Mini, Morris, and Jaguar.

However, a series of mergers and acquisitions in the United Kingdom has made Leland Motor Group the largest car manufacturer in the United Kingdom and its strength has greatly increased. However, due to its improper management and the United Kingdom’s installment credit sales policy, Leland Group did not perform well and entered a stage of loss. .

　　 Over time, the Leyland Automobile Group could not survive on its own. It was nationalized in 1975, but the nationalization still cannot stop the loss of the Leyland Automobile Group, which makes it a burden on the British finances.

　　 Presumably, Li Zhiwen proposed to split the Leland Automobile Group and acquire one or two of the brands to reduce the burden on the British finances. It should be adopted by the British government.

　　 The brand that Li Zhiwen is targeting is the Rover Triumph Department of Leland Automobile Group

The production base of Rover’s Triumph Department is located in Birmingham and London, the cradle of the British Industrial Revolution. Its fate is just like its name. Rover means Wanderer and has been wandering since it was acquired by Leland Motor Group. .

　　 In 1994, the Rover Group, which was renamed by Leyland Automobile Group, was acquired by the German BMW Group. It was then split and sold to the Indian Tata Group. Finally, it was acquired by China's Nanjing Automobile Group in 2005.

　　 Although Rover has been wandering and has been tossed and changed hands many times, its popularity has not been compromised in the slightest.

　　 You must know that at the beginning Rover cars were comparable to Rolls-Royce cars. Back then, the Rover p5 was known as the exclusive car of the British royal family. It was loved by the Queen of England and has a profound cultural heritage. It is also very simple to enter the public.

　　 Now, only Rolls-Royce, Bentley and Rover can be shortlisted for the British super luxury car brands.

　　Moreover, the Rover Triumph Department is not only the Rover brand, but also three car brands, Land Rover, Mini, and Morris (MG MG).

　　 Land Rover used the Rover brand when it first started, but only later did it start to use the Land Rover brand to develop a series of four-wheel drive off-road vehicles.

In other words, as long as Li Zhiwen succeeds in acquiring the Rover Triumph, Li Zhiwen not only has Rover luxury cars comparable to Rolls-Royce, but also can develop into a luxury all-terrain suv brand Land Rover, and can decentralize the low- and mid-range Morris. This is simply a complete one. Car company, so the acquisition of Rover Triumph is a very self-interested thing.

Not only can it reduce the burden of the British government ~www.readwn.com~, it can also reduce the loss of Leland Automobile Group. Of course, it will not be Li Zhiwen's business if the subsequent losses continue, but Li Zhiwen can barely help Leland Group to reduce the burden again. In the end, the acquisition of it is too profitable for Li Zhiwen, from nothing to full coverage, only one Rover.

　　 And there will be little opposition within the British government. After all, Li Zhiwen is not acquiring Rolls-Royce, which has aero engine technology.

After 　　, I will introduce Lotus and Aston Martin.

　　 Lotus Motors is called Lotus, a famous sports car and racing car manufacturer, headquartered in Norfolk, founded in 1948 by Colin Chapman.

　　 Aston Martin Motors is headquartered in Gaydon, England. It was founded in 1913. In 1947, Sir David Brown acquired Aston Martin.

　　 However, both Lotus Motor and Aston Martin are sports car manufacturers with small output and are often on the verge of bankruptcy.

Li Zhiwen has no interest in these two companies at present. First, he is afraid that the acquisition of so many car companies will cause the British government to be alert and disgusted. Although Mrs. Thatcher has been clamoring for privatization since she came to power, it is for the British. In terms of speaking, and the colonial people like Li Zhiwen are still very wary.

　　 On the other hand, the development status of Aston Martin and Lotus Motor Company in the past two years is not bad. If the acquisition is necessary, it will cost 10 million pounds.

　　 And Automobili Lamborghini, which is also a sports car manufacturer, will go bankrupt at the beginning of this year. Li Zhiwen only needs to spend a small amount of money to own a Lamborghini, so now he has no interest in these two car dealers.

　　 It is better to wait until the dust on the acquisition of Rover Motors is settled, or wait until the two car companies are on the verge of bankruptcy before being included in the subordinates.