Legend of Xiangjiang Tycoon

"Mr. Winquist, I'm not a devil. If you think I'm an angel, it will bring you good luck!" Li Zhiwen said with a smile.

"Mr. Li, I don't want to listen to you anymore, let's sign the contract quickly, or I'll probably regret it!" said Carl Winquist.

"Of course, I'm extremely happy!" Li Zhiwen said.

Soon Li Zhiwen and Carl Winquist signed a contract with the assistance of their lawyers.

"Mr. Li, I hope the funds will arrive in our company's account as soon as possible!" said Carl Winquist.

"No problem, soon!" Li Zhiwen said with a smile.

"That couldn't be better!" said Garwinquist.

"In addition, Mr. Winquist, I know that SKF Group has encountered a huge crisis, and the funds from the sale of Volvo Cars are not enough to solve this crisis, so does SKF Group have any idea to sell shares?" Li Zhiwen laughed said.

Li Zhiwen is right, selling 40% of Volvo Cars shares, SKF Group raised only 60 million US dollars, and there is a shortfall of 140 million US dollars waiting for Carl Winquist to raise.

At this time, Li Zhiwen's words can be said to solve the big problem of Carl Winquist at once, but at this time, Carl Winquist was a little hesitant.

There is no other reason. If Mars Capital is introduced, it can indeed solve the urgent need at this time, but it is likely to generate a big fantasy, which is what Carl Winquist does not want to see.

And Li Zhiwen wants to become a shareholder of SKF Group because of its status as SKF Group, which will be the world's largest bearing provider in the future.

At this time, this opportunity is too suitable. SKF Group is in a critical moment, and the cost of equity participation is very low.

But at this point it depends on what Carl Wynquist means.

Carl Winquist struggled for a long time, and finally said: "I'm sorry, Mr. Li, Mr. Holland, I think I need to discuss it with the board of directors, and I will give you an answer as soon as possible."

"No problem, I respect your opinion, but it's better to hurry up, we won't stay in Gothenburg for too long!" Li Zhiwen said.

"Okay, I'll call the board right away, and I think there will be an answer soon!" said Carl Winquist.

"I hope so, then, let's leave first!" Li Zhiwen said.

"Thank you, Mr. Lee!" said Carl Winquist.

In this way, Li Zhiwen and Holland Kramer left the headquarters of SKF Group and returned to their residence.

And soon the staff of Mars Capital sent an investigation report.

Now that he came to Sweden, Li Zhiwen followed the principle that thieves do not go empty-handed, and asked the staff to investigate some large companies in Sweden, which obviously came as a report.

Li Zhiwen opened the report, and the first person to introduce was Ericsson.

On April 1, 1876, Rush Magrath Ericsson and his colleague Anderson registered the name "La. Ma. Ericsson Mechanical Repair Company".

In a rented kitchen at 15 Stockholm Drottninggatan, Ericsson's humble workshop begins.

The working conditions of Ericsson's electromechanical workshop are very simple. The main equipment is a foot-operated machine tool for manufacturing instruments. The operating capital is only 1,000 crowns, which is borrowed from a man named Maria Stromberg.

In 1880, the Bell Company of the United States established Sweden's first telephone network in Stockholm using equipment produced in the United States. This is an extremely dire situation for Ericsson. If there is not enough evidence to prove that his equipment can be compared with Bell's products, then Ericsson is in danger of losing the entire domestic market of Sweden.

In 1881, the time of the showdown came. The city of Avle on the Baltic coast opened a tender for a local telephone system. Bell's bid was 200 kronor per household to install and operate the system per year, and could sign a 5-year contract with local users. .

Through careful research, Ericsson bravely stood up to challenge Bell, proposing that the initial installation fee for each user is 275 kronor, and each user only needs to pay 56 kronor per year as the operation and maintenance fee. At the same time, equipment from Bell and Ericsson was installed at Gavle at the same time for trial comparison.

Most testers concluded that both companies' products worked well, but Ericsson's phone was "easier, more durable, and more beautiful."

Through the final appraisal of the Gavle Switch Association and experts, Ericsson finally won the great success of this bidding. After 10 days, Ericsson's bid for equipment was put into effect with slight modifications.

In Norway in the same year, Bell and Ericsson once again launched a market bid, and Ericsson won. This is the first brilliant commercial achievement in Ericsson's history, and it is also an important milestone in Ericsson's development history. It publicly demonstrated to the world that Ericsson's technology and products were capable of competing with the world's largest companies.

In 1892, Ericsson made remarkable progress in overseas business expansion, established business ties with the Dutch telephone company, and signed the first supply contract with China.

In 1893 Ericsson produced more than 10,000 telephones. In 1896, Ericsson AG was established with an original share capital of 1 million kronor. In 1897 Ericsson started a factory in St. Petersburg, Russia, to assemble and produce telephones.

In 1902, Ericsson opened an office in New York. In 1903, Ericsson and the British National Telephone Company jointly established the British Ericsson Manufacturing Co., Ltd., and the factory was located in Beeston.

In 1904, Ericsson purchased land in Buffalo, USA, to build the Ericsson Telephone Manufacturing Company's factory. In 1905, Ericsson, along with companies such as SAT, accepted a concession to operate telephones in Mexico, which was taken over in 1909 by the newly formed Ericsson Mexico.

In 1908, Ericsson was commissioned to make the telephone network in Bangkok, Thailand. In 1911, Ericsson established the Ericsson Telephone Company in Paris and set up a factory in Columbus, a suburb of Paris. Ericsson Hungary was established in the same year with a factory in Budapest.

In 1982, after 10 years of technology accumulation, Ericsson's digital switching technology took the lead in the industry. With the gradual rise of mobile communications, Ericsson began to gain more market share by virtue of its technological advantages.

Li Zhiwen knew Ericsson and always thought it was a mobile phone factory, but it turned out to be a mobile communication company.

According to the report, Ericsson is a solid multinational company with operations in Europe, Africa and Asia.

At this time, Ericsson's shares have been in the hands of various people in Sweden, and it is considered a national enterprise. This acquisition is very difficult.

From Ericsson, we can also see why Europe is so developed, but it can also be seen that Ericsson is not so easy to acquire.

And if Li Zhiwen wants to enter the field of mobile communication, obviously Ericsson is not a good choice.

The second one is IKEA.

In 1943, when Ingvar was 18, his father gave him a graduation gift to help him start his own company. The name IKEA is a combination of the founder's initials and the first letters of his farm and village. IKEA started out selling pens, wallets, picture frames, decorative tablecloths, watches, jewelry and nylon socks—just about anything Ingvar could think of at a low price.

Valley IKEA's first advertisement was in the local newspaper.

As the business continued to expand, Ingvar Kamprad was unable to cope with the influx of sales calls, so he began placing advertisements in local newspapers and making temporary mail-order catalogues. Distribute the product through a local milk collection truck, which is used to deliver the product to the adjacent train station.

IKEA's entry into the furniture product line, which is produced by local manufacturers, expands IKEA's product line and improves product satisfaction.

The founders of IKEA saw an opportunity to become a large-scale furniture supplier. Before long, he decided to stop producing all other products and concentrate on low-priced furniture, and IKEA as we know it was born.

IKEA started designing its own furniture for several reasons. But the real reason that prompted IKEA to design its own furniture is ironic.

Pressure from competitors caused suppliers to stop supplying IKEA. IKEA had to start designing its own furniture, which actually set the stage for future development.

The furniture designed by myself is very creative, the function is improved, and the price is lower. Then, an early IKEA employee got an idea, and they started designing with flat packaging in mind.

Flat packs further reduce prices. In this way, at IKEA began to develop a working model that turned problems into opportunities.

In 1958, the first IKEA store was established in Älmhult. This shopping mall with a building scale of 6,700 square meters was the largest furniture showroom in Scandinavia at that time.

Opening of Norway's first IKEA store on the outskirts of Oslo. It is also the first mall to open outside Sweden.

In 1963, consultant and designer Marian Grabinski designed the MTP bookcase. This is a modern and classic bookcase that has been imitated by many manufacturers over the years. During the production of this bookcase, as well as other wooden products, IKEA developed good relationships with suppliers in Poland in the 1950s and 1960s. These relationships remain the foundation of our efforts to provide products that are affordable to ordinary people.

By 1983, IKEA had opened 74 stores in Europe and had more than 6,000 employees.

At this time, IKEA has been listed on the Stockholm stock exchange, and its founding family Kamprap holds more than 35% of the shares, and the rest are scattered in the hands of Swedish shareholders.

All in all, a family is a good investment target, but not a good acquisition target.

But if Li Zhiwen only thinks about investing, there are so many choices, there are so many more options than IKEA that can bring Li Zhiwen rich rewards.

The third introduction is H&M

The company was founded in 1947 by Pierre, the father of the current chairman, Pierson.

At that time, H&M focused on affordable features. Since Sweden's retail industry, like most European countries, has always been dominated by expensive department stores, H&M suddenly made a big hit in the market.

After Pearson joined the company in 1972, he hoped that the company would add fashion and quality to the only low price it advertised.

While many argue that these features cannot exist in a brand at the same time, Pearson believes the company can. After that, H&M advertised "popularity and quality at the best price", which really gave the company another boost to its success.

H&M has copied this three-in-one success formula to other markets.

When Pearson took over from his father Pierre in 1982, H&M had only 105 stores, most of them in Sweden.

By 1983, Pearson had led H&M into Germany, and directly opened ten stores in Germany. At this time, H&M was developing rapidly.

Li Zhiwen knew that H&M could no longer take the lead, otherwise it would be so troublesome that it could not be acquired.

Fortunately, in order to enter Germany, Pearson attracted too much capital into H&M. At this time, Pearson only held 27% of the shares of H&M, which became an important reason for Li Zhiwen to start.

As long as it buys some H&M shares from the stock market, and is looking for some capital to buy some, then the company can be placed under Li Zhiwen's command.

Li Zhiwen quickly instructed: "Holanke, immediately let someone absorb H&M's stock from the Stockholm Stock Exchange, and then let someone go to negotiate with capital first and buy the stock in their hands, I want to become the actual holding of H&M. people."

"Yes, boss!" said Holland Kramer.

Holland Kramer felt that Li Zhiwen favored these light industries too much, either buying cosmetics companies or clothing companies.

In Holland Kramer's view, it does not have much effect at all, and there is no technical content.

Of course, Holland Kramer did not open his mouth to persuade him. For him, H&M is actually a good investment.

The big reason why Li Zhiwen wanted to acquire H&M came from what H&M did in his previous life. Li Zhiwen wanted the company to shut up.

The fourth one is Electrolux.

Lux Ltd. was established in Stockholm in 1901 to produce Lux brand lamps, which are kerosene lamps for outdoor use. This lamp was later used in lighthouses around the world.

In 1910, Elektromekaniska Co., Ltd. was established in Stockholm ~www.readwn.com~, and the first vacuum cleaner was produced and sold in Sweden.

In 1919, Elektromekaniska Ltd. and Lux ​​Ltd. merged to form Electrolux Ltd.

In 1925 Electrolux purchased the Arctic Refrigerator Company to produce the first absorption refrigerator, then known as the "D refrigerator". Many people found "this wonderful box" to solve their food preservation problems.

In 1926, the first foreign factory to produce vacuum cleaners was established in Berlin.

In 1928, Electrolux's capital increased tenfold, from SEK 6 million to SEK 60 million. 5 factories, 20 branches, 250 offices around the world have a total sales of SEK 70 million. The group is listed on the London stock market.

In 1930, the first closet refrigerator was produced. This is a miniature refrigerator for the modern family room.

In 1940, a new product, the food processor, was launched, and it remained a bestseller for several years. With several factories paralysed by World War II, in order to keep employees employed, Electrolux Group reconsidered its production composition and started producing air filters for the Swedish Air Force.

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