Legend of Xiangjiang Tycoon
Chapter 449: Reebok report
"Legend of Xiangjiang Tycoon (
Beverly Hills Villa Swimming Pool.
Liu Xiaoli was sitting on a recliner covered by a sun umbrella, flipping through the books in her hand leisurely, and a servant next to her from time to time delivered juice to Liu Xiaoli's mouth for her to drink.
If you are a discerning person, you can see that all the books that Liu Xiaoli is holding are upside-down.
The Filipino maid had already observed this phenomenon, but the Filipino maid did not speak out.
Because she knew that the hostess's eyes were not on the book, but on the thumping figure in the swimming pool.
"Sister-in-law, Mr. Yalian Hodge, the president of Reebok Sporting Goods Company, is here. I want to see Brother Wen. I have already arranged to go to the living room!" Cao Wenyu walked to Liu Xiaoli and said.
"Well, I see!" Liu Xiaoli did not move after speaking, and continued to take a sip of the juice.
Then Liu Xiaoli asked, "Ayu, I heard that Brother Wen said that she had decided to marry Cici?"
When Cao Wenyu heard Liu Xiaoli's words, he still said calmly: "Sister-in-law, Brother Wen was joking, so you can't take it seriously."
"No, Ayu, I think it's good. I have also seen Xiaohai's child. He is a good face and will protect Cici when he grows up." Liu Xiaoli said.
Liu Xiaoli knows very well that Cao Wenyu's position is very important.
Don't think that Cao Wenyu is just a security chief, but the importance is much more important than those group presidents. After all, it depends on whose security it is.
Since Liu Xiaoli has left the child, she now has to consider more for her child, and Cao Wenyu is a good help.
And Cao Wenyu and Liu Xiaoli are both from the mainland, so Liu Xiaoli feels that Cao Wenyu is very suitable for her.
"Auntie, since Brother Wen saved me, I have made up my mind that this life belongs to Brother Wen." Cao Wenyu said.
Cao Wenyu obviously heard Liu Xiaoli's overtones, but Cao Wenyu understood that he was so valued because of Li Zhiwen. Without Li Zhiwen, he would be nothing.
Cao Wenyu has a clear head and knows what to do.
"Ayu, I don't want you to betray Brother Wen, I just want you to be between me and others, and be biased towards me. After all, we are the relatives of our children!" Liu Xiaoli said.
Hearing what Liu Xiaoli said, Cao Wenyu did not speak, but expressed his attitude in silence.
"Forget it, let me call Brother Wen!"
Seeing Cao Wenyu's appearance, Liu Xiaoli finally did not persecute Cao Wenyu again.
But the freezing of three feet is not a day's cold, as the child grows up, how can Cao Wenyu remain neutral all the time.
"Brother Wen, Yalian Hodge is here!" Liu Xiaoli stood up and walked to the pool and shouted.
Li Zhiwen, who was fluttering in the swimming pool, heard Liu Xiaoli's words, fluttered several times, and finally landed ashore.
Li Zhiwen went ashore, first walked to Liu Xiaoli's side, gave Liu Xiaoli a big hug, and then took a towel on one side and wiped it.
"Brother smelly Wen, you're wet, why do you hold me!" Although Liu Xiaoli was spitting out, her face was very happy.
"Ali, I see you are pregnant and can't get into the water, so I'll give you some water to let you feel it, otherwise, what are you doing in a bikini?" Li Zhiwen said with a smile.
"Hmph, ignore you!" Liu Xiaoli resorted to one of the three magic weapons.
"Okay, I was wrong, okay!" Li Zhiwen dried his body and hugged Liu Xiaoli from behind.
"You know it!" Liu Xiaoli said proudly.
Then seeing Li Zhiwen holding her hand and not letting go, Liu Xiaoli continued: "Okay, hurry up and wash it up. Yaren Hodge has been waiting for a long time. If someone else knows, I should call me a vixen again."
"Then you are a vixen, I just don't love the king of Shang Zhou who only loves beautiful people!" Li Zhiwen teased one after another.
"Okay, okay, I can't tell you, go quickly!" Liu Xiaoli said.
Li Zhiwen then let go of Liu Xiaoli, walked towards the villa, and said as he walked: "Ali, wait for me, I'll be back soon!"
"I see, go!" Liu Xiaoli said.
Li Zhiwen walked straight to the living room and greeted Yalen Hodge first.
"Alian, wait a moment, I'll take a shower first!" Li Zhiwen said.
"Boss, it's okay, I'm not in a hurry!" Yalen Hodge waved his hand quickly.
Li Zhiwen did not answer, and climbed the stairs to the second floor.
About ten minutes later, Li Zhiwen soon got down from the second floor.
It's just that I don't wear such a suit and leather shoes, but a house wear, which is very casual.
After going downstairs, Li Zhiwen sat down on the sofa next to Yalen Hodge.
"Yalian, talk about the current situation of the Reebok Group?" Li Zhiwen said.
"Yes, boss, as of September, we have more than 570 stores in Reebok worldwide."
"Among them, there are 125 stores in the UK, 350 stores in Beacon Country, 18 stores in Hong Kong, and the rest are located in Canada and other European countries," said Yaren Hodge.
Li Zhiwen nodded. The momentum is good, while the Reebok store in Hong Kong was established with the assistance of Kirin Apparel Company, and even invited people from the South China Football Club to endorse, so Reebok sells well in Hong Kong.
At this time, the store represents income and assets.
As long as Reebok's products are not too bad, then basically whoever has more stores will have a higher income.
Yalen Hodge saw that Li Zhiwen had no new instructions, and continued: "At present, we at Reebok have a total of basketball shoes, football shoes, comprehensive training shoes, running shoes and outdoor shoes."
"Each category has sports stars to endorse, and our annual endorsement fee paid by Reebok is as high as 50 million US dollars."
Li Zhiwen heard it directly, good guys, this is not a society decades later, every sports star has more or less big shoe contracts, and the current US dollar is still relatively valuable.
As for Reebok’s $50 million endorsement fee, Li Zhiwen feels that he can sign hundreds of stars. After all, this is only one year’s endorsement fee.
The well-known sports superstars die at three to five million dollars a year, while most of Reebok's sports stars are probably at the level of tens of thousands of dollars.
Li Zhiwen only heard Yaren Hodge continue to say: "We currently have 153 endorsement stars in Reebok."
"Among them, there are 73 basketball stars, 21 football stars, 31 football stars, and the rest are stars in other fields!"
"Our basketball stars are all from the NBA. Thanks to our position in the NBA, our basketball shoes are very popular."
Li Zhiwen nodded when he heard Yalian Hodge's words. It seems that the NBA is a complete joke, but other aspects still need to be stepped up, otherwise Reebok can only become the overlord of basketball sports goods!
"We have done a good job in this area, but while we are consolidating our position in the NBA, we must also actively develop other sports spokespersons."
"To make sporting goods, what we need most is a spokesperson. As long as this star is hot, it can bring us very high profits!" Li Zhiwen said.
"Understand, boss, I have been working hard in this regard, but other leagues are different from the NBA. Other leagues have competitors entered. It is difficult for us to squeeze in!" Yaren Hodge said
"If you can't squeeze in, it will slowly erode. If you win a star today, you will win a star tomorrow, and it will be much more slowly."
"Of course it's not as simple as what I said. There may be a lot of benefits involved, so you need to worry about it!" Li Zhiwen said.
"Understood, boss!" Yaren Hodge said.
"Spent so much advertising investment, let's talk about this year's sales!" Li Zhiwen said.
"Boss, as of the end of August, our Reebok sales were 1.935 billion U.S. dollars and the profit reached 596 million U.S. dollars."
"And our independent sub-brand Magician has sales of 270 million U.S. dollars and profit of 93 million U.S. dollars." Yaren Hodge said.
Li Zhiwen nodded when he heard Yalen Hodge's words.
Generally speaking, Reebok's development is good, but the magician brand is a bit bad.
After all, according to Irvine Johnson's position in the NBA at this time, sales have exceeded $300 million, which is very uncomfortable.
Of course, this is also related to the NBA's plight at this time.
It can be said that the NBA has reached a bottleneck in the Beacon Country. The growth of fans has slowed down, and the peripheral income such as tickets has continued to fail to grow.
And this NBA's dilemma requires the appearance of two men to have the possibility of progress.
After all, the two men pushed the NBA into the world and made the NBA global.
Thinking of this, Li Zhiwen said: "Alian, there is something you need to handle yourself!"
"Boss, please speak!" Li Zhiwen said.
"You go to the University of North Carolina as soon as possible, smiled and said that a basketball player named Michael Jordan will sign him." Li Zhiwen said.
"Yes, boss!" Yaren Hodge was a little puzzled. Does this kind of trivial matter still need his own president? But still agreed.
Seeing Yaren Hodge’s strange eyes, Li Zhiwen continued: “Maybe I don’t understand enough. I will ask you to sign Michael Jordan and make him the permanent spokesperson of our Reebok. In addition, the permanent contract of sneakers and the sub-brands Permanent contract."
After listening to Li Zhiwen's words, Yaren Hodge was very shocked. When did this kind of contract last time? It should be Irvine Johnson.
No, it's even more powerful this time. After all, Irvine Johnson is not Reebok's permanent spokesperson.
Li Zhiwen's words made Yaren Hodge very curious about Michael Jordan, what kind of college player can make Li Zhiwen so important.
"Boss, this specification is too good!" Yaren Hodge asked.
"No, not at all, I even think there may be more room for turning."
"Because I think this man can change the course of the NBA, and this change we can take advantage of Reebok to take advantage of the next step." Li Zhiwen said.
Hearing Li Zhiwen's evaluation, Yalen Hodge was stunned.
Unexpectedly, Li Zhiwen had such a high evaluation of Michael Jordan, and even Irvine Johnson did not receive such treatment.
Allen Hodge could not help but want to go to the University of North Carolina now to see what kind of **** this Michael Jordan is.
"Understood, boss, I will go immediately after my business in Los Angeles!" Yaren Hodge said.
"Okay, you can arrange it. It's not too anxious now. After all, no one thinks he can change the NBA. We have plenty of time!" Li Zhiwen said.
"Yes, boss!" Yaren Hodge said.
"Boss, there is one more thing to report!" Yaren Hodge continued.
Li Zhiwen listened and waited for Yaren Hodge to speak.
"It's the OEM problem. The OEM factory we were looking for in Lighthouse Country was from Portland, but some time ago, this OEM factory was acquired by Nike."
"The previous contract is still in effect, but then Nike will no longer sign an foundry contract with us."
"Our contract with this foundry factory will only be signed until June next year."
"During this period of time, I searched for foundry factories in Beacon Country, but I still couldn't find foundry factories that could meet our standards."
"We need to consider building our own processing plant in the lighthouse country, or lower the standard to adopt other processing plants!" Yaren Hodge said.
"It is absolutely not possible to lower the standard. This is a must. This is just a way to quench thirst by drinking poison."
"Once the standards are lowered, consumers will definitely abandon us." Li Zhiwen said.
Li Zhiwen set a major premise that the standard cannot be lowered, and Yaren Hodge actually meant that.
"But in this case, we can only rely on the British factory~www.readwn.com~ But the British factory is too small to meet our needs, so we can only consider establishing a factory in a beautiful country." Yaren Hodge Said.
"It is not a good idea to build a factory in a beautiful country, after all, the cost of workers in a beautiful country is too high!" Li Zhiwen said.
"What should I do then?" Yaren Hodge said.
"Alian, have you considered Pengcheng in China?" Li Zhiwen asked.
"China? It's too backward, it's difficult for workers to manage, and I don't know if it will let us in."
"Even if you enter, there is a risk!" Yaren Hodge shook his head.
"No, Yalian, you are wrong. Pengcheng has established a special zone at this time, and all capital investment is welcome."
"Moreover, Pengcheng is backed by Xiangjiang, so the exit is very convenient."
"As for the worker management and other aspects you mentioned, the early stage must be stationed with technicians to teach. As long as you pass some difficult periods in the early stage, the future will be bright."
"The more important point is that the cost will be reduced."
"It has been seen that the world shipping industry has entered a period of recession, a large number of shipping companies will go bankrupt, and freight rates will drop."
"The low wage level in China can save us a lot of costs from these two aspects, and the cost savings are not what we earn?"
Li Zhiwen actually needs to have an idea to set up a foundry in Pengcheng, and the foundry issue just pushed Li Zhiwen's idea.
Now that Nike has acquired the foundry to choke Reebok's neck, then think of another way. One day, Nike will regret for the foundry.
"Boss, even though you have said so much about Pengcheng, I still reserve my opinion, but I will exclude the inspection group and go to Pengcheng for research." Yaren Hodge said.
"Of course, research is a process that must be followed." Li Zhiwen said.
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