Legend of Xiangjiang Tycoon
Chapter 380: Watchmaking (2)
"Yes, boss!" Nelson Tabia said.
In fact, Nelson Tabia wanted to popularize the status of Nicholas G Hayek in the Swiss watch industry and the brand situation of Tissot and Omega for Li Zhiwen, but obviously it is not necessary now. Li Zhiwen has decided to cooperate with Nicholas G Hayek. Head-to-head.
As for Tissot and Omega, does Li Zhiwen know that Tissot is the watch brand endorsed by the leader and Xiaoyahuazi?
Speaking of Xiaoyahuazi, he will definitely not be able to get out in this life. I have to say that it is a big pity.
But you, Li Zhiwen, took the pot away, so why did you say this?
Thinking of this, Li Zhiwen said to Nelson Tabia: "Nelson, you can briefly introduce the current situation of Tissot and Omega, let me listen."
Nelson Tabia had to go back to the original document and began to introduce: "Tissot is headquartered in the Krewayan Avenue in the town of Le Locle in the Swiss Jura Mountains. It was founded by Charlie Felician Tissot in 1853."
"In 1930, in order to resist the world economic crisis, Tissot merged with Omega to form the Swiss Watch Industry Co., Ltd."
"In the late 1970s, the Swiss watch industry fell into an unprecedented crisis. The proportion of Swiss watch production in the global market dropped sharply from 43% to 15%."
"And in 1978, the world's thinnest watch was born, which posed a severe challenge to the Swiss watch industry."
"At this critical moment of survival, Swiss watchmaking companies have made changes. Patek Philippe, Vacheron Constantin and Audemars Piguet have formed a loose alliance to study and produce the thinnest watch to resist the impact."
"Nicolas G Hayek called on the Asuag Group and Swiss Watch Industry Co., Ltd. to join forces to share technology and share risks."
"Nicholas G Hayek's proposal was approved by most brands of the two companies, and Tissot and Omega also agreed at the time."
"However, due to the number of shares in the new group and who controls the new group, Tissot and Omega have no voice with Nicholas G Hayek."
"Both sides did not make concessions, but I heard that Tissot and Omega finally made concessions last month. The two sides agreed that Nicholas G Hayek will be the president of the new group, but the shares held by Tissot and Omega in the new group are higher than before. "
"Omega is also a Swiss watch brand, founded in 1848, the founder is Louis Brandt." Nelson Tabia introduced.
"Neelson, your investigation is good, the content is very detailed, our top priority is to get Blancpain first, and then discuss the merger with Tissot and Omega."
"Of course, we don't have any strength at the moment. We don't have any watch brand in our hands. Even if we take Blancpain, it will not have any advantage over Tissot and Omega. Maybe we will make wedding dresses for them after the merger."
"So we can't just stare at Blancpain, but there are other watch brands that can be taken off."
"Of course we also have advantages. Our Louis Vuitton Group is the best in other luxury goods fields, and there are five or six hundred stores worldwide. This is our advantage."
"Imagine placing some well-known brand watches on the counter of each store. They should have an understanding of how the sales of these watch brands are promoted." Li Zhiwen said.
What Li Zhiwen said is indeed very reasonable. If you rely solely on watch brands to build a large number of specialty store brand stores, you will definitely owe you to your grandma's house.
After all, this kind of luxury watch brand is not affordable for everyone, and watches are not like bags, cosmetics, perfumes and luxury clothing.
Cosmetics, perfumes and clothing are consumables, while bags and watches are different.
So this kind of cooperation model mentioned by Li Zhiwen will definitely impress the founders of Tissot and Omega.
"Yes, boss, I will take care of it!" Nelson Tabia said.
"In addition, I suggest that the boss buy the Athens watch brand!" Nelson Tabia continued.
"Nelson, tell me your reasons!" Li Zhiwen said.
"Athens Watch was founded in Le Locle, Switzerland in 1846. It started as a nautical clock. The nautical clock produced by the Athens company is the most reliable nautical instrument in history, and it is an indispensable instrument for the navies of more than 50 countries in the world."
"And the reason why I suggested that the boss buy the Athens company is mainly because the heir of the Athens family, Joe Kerry Athens, is a downright prodigal."
"If the Swiss watch industry was in a good situation, it would be fine for Chokery Athens to play whatever he wanted."
"But as I said before, in the late 1970s, the share of Swedish watchmaking in the world fell to 15%."
"And this 15% has to be divided by dozens of Swiss watch brands. Although Athens Watch is among the best among these brands, its turnover will inevitably plummet."
"And I heard that not long ago, Jokli Athens lost more than $50 million in the Bald Eagles Las Vegas. Jokli Athens' father Kasper Athens was raising money, so I think this is an opportunity. "
"In fact, there are many people staring at the Athens company~www.readwn.com~ but they dare not make up their minds. After all, the Athens watchmaking market is shrinking by two-thirds, and no one can guarantee that it will continue to shrink."
"So there are not many companies like ours that have been acquired on a large scale. In fact, I am just planning to acquire one or two Swiss watches as the leader, and then take the acquisition of some small brand watch brands, and then look at the market trend, if the trend is good If so, then continue to purchase. If the trend continues to decline, I think there is no need to expand. After all, manual production is too much challenged by industrial production."
Li Zhiwen understands Nelson Tabia’s concerns. In fact, it is no one else who is challenging the Swiss watch industry at this time. It is Japan, who has had a good life.
At present, the thinnest watch is from Japan. Unlike many Swiss watchmaking industries that are still in manual production, Japan uses industrial production, even assembly line production, and the technology is also good, so the Swiss watch industry Received unprecedented challenges.
"No need, if we don't start now, we won't be able to help us if we wait any longer."
"Now is the best time to start, let alone the thinnest watch. I don't believe that watch brands that have been in existence for hundreds of years will not be able to think of a way to deal with it. Maybe each is holding back something broken."
"If it weren't for the fear of ruining these century-old brands, we would also build an industrial production line." Li Zhiwen said.
Nelson Tabia heard Li Zhiwen’s plan, so he didn’t say much.
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