Legend of Xiangjiang Tycoon
Chapter 292: Game market research
"Legend of Xiangjiang Tycoon (
After taking Yokota Takehiko away, Li Zhiwen came to the guest room again, and Jiang Zhiqiang handed the report he got from the head of the Kylin Media Group Japan Office to Li Zhiwen.
Li Zhiwen nodded, saying that he knew it. At this time, Nakamori Mingcai walked into the guest room and handed Li Zhiwen, Liang Botao, and Jiang Zhiqiang a cup of tea, and then knelt behind Li Zhiwen and said nothing.
Li Zhiwen glanced at Akina Nakamori on the side, and could not help being very interested in the culture of Japan. The culture of man supremacy in Japan has greatly benefited Li Zhiwen.
After taking a look at Akina Nakamori, Li Zhiwen focused his attention on the report before him.
This is a report on the Japanese game market. As we all know, in later generations, Japanese games are also among the best in the world. Therefore, Li Zhiwen's main purpose of coming to Japan this time is to acquire a game company and enter the Japanese market.
The first one to introduce is Nintendo Co., Ltd. Nintendo was founded in 1889. It used to be a company that produced Hanaza, and the Hanaza here is similar to domestic card games.
Nintendo began to deal with the development of electronic game products in 1965.
The first product was a spring toy called "Super Weirdo", and the toy "Super Weirdo" sold 1.4 million after it went on the market around Christmas 1966, the most since Nintendo opened toy products. Dazzling highlights.
After that, Nintendo launched a number of toys one after another, all of which were completely successful, and Nintendo's reputation was also hit.
Later, Nintendo cooperated with Mitsubishi Electric to develop home-oriented video game software.
After Nintendo and Mitsubishi cooperated, in 1977, Nintendo and Mitsubishi jointly launched a video game platform, which collected 6 simple versions of tennis games and sold millions of them.
Last year, in 1980, Nintendo developed a game watch that combines LCD electronic games and digital dials. This is an important achievement of Nintendo.
With this game watch alone, Nintendo sold more than 60 million units in 1980, laying the foundation for Nintendo’s gaming business, and Nintendo began producing arcade games.
Having said that, the conclusion of this report on Nintendo to Li Zhiwen is that the acquisition will not succeed. First, since Nintendo and Mitsubishi Electric have a cooperation, then Nintendo is also a member of the Mitsubishi consortium, and secondly, it is the cause of others. Goods, why do people sell you the rooster that lays golden eggs.
And the fact is true. If Li Zhiwen does not interfere, Nintendo will launch "Super Mario Bros." in 1985 to continue its myth in the game field. However, at this time, Li Zhiwen will disrupt the situation, and "Super Mario Bros." will definitely be developed in advance. , Became the product of Li Zhiwen's company.
The second one is Sega Corporation. Compared with a long-established company like Nintendo, its history is a bit weak. Sega was founded in 1954, which is only a dozen years away.
The origin of Sega can be traced back to ServiceGame, a company founded in Honolulu, Hawaii in 1940. In 1951, Raymond Lemaire and Richard Stewart moved ServiceGame to Tokyo, Japan to develop and distribute coin-operated jukeboxes, game machines and slot machines. In the next few years, the company's products are not only popular among Bald Eagles, but also popular among Japanese Bald Eagles.
In 1954, US Air Force officer David Rosen opened a company in Tokyo to operate a quick photo booth, which later became RosenEnterprises. The company began importing coin-operated games to Japan in 1957.
In 1965, there were RosenEnterprises products in more than two hundred game centers. At this time, its only competitor was ServiceGame. David Rosen understands that it takes better gameplay and technology to win in the market.
So in 1965, David Rosen planned the merger of his own company with ServiceGame, and then opened their own factory.
The merged company was named Sega, the first two letters of the two words ServiceGame, and David Rosen was appointed CEO.
Then in 1966, after Sega launched a pinball machine called Periscope, it was immediately welcomed by the world.
In the same year, David Rosen sold the company to others, but he still served as the chief executive of Sega.
Shortly after Li Zhiwen's journey, in November 1979, David Lawson and Japanese entrepreneur Hayao Nakayama and other Japanese investors purchased Sega’s Japanese assets for 38 million U.S. dollars. Nakayama Hayao has since become the president of Sega Corporation, and David Rosen has become the leader of the US branch.
In March 1980, the game "Frog Crossing the River" developed by Sega was very popular in Japan, and it was Sega's outstanding work at this time.
For Sega at this time, Li Zhiwen felt that it was very good. After all, Nakayama Hayao and David Rosen made a fatal mistake when they acquired Sega in 1979.
Zhongshan Hayao gathered many investors to sell and acquire Sega. Its equity was dispersed, giving Li Zhiwen every opportunity to break through.
However, the current Sega does not have any outstanding assets in the eyes of Li Zhiwen~www.readwn.com~ and only Zhongshan Hayao is worthy of Li Zhiwen’s investment, so if the price is not too great, Li Zhiwen is still willing to include Zhongshan Hayao under his command. .
The third one is New Japan Planning Company, which was founded in 1978 and is headquartered in Osaka, Japan.
When New Japan Planning was established, its first game "Yamato Warship" was launched in Japan.
"Battleship of Yamato" is a design game and the Virgo of New Japan Planning Company. Soon after it went public, it received strong attention from the video game market, and in 1979 it reached a huge sales of one million.
New Japan Planning Company mainly produces some shooting games and some action-level games. So far, New Japan Planning Company has seven games under its hands, and it is one of the more popular companies in Japan.
New Japan Planning Company, the history of this company Li Zhiwen knows, it is the predecessor of the famous SNK company in later generations. It mainly produces arcade games. The famous "Metal Slug" game was produced by New Japan Planning Company.
This company is still worth acquiring, after all, it is still very weak at this time and does not require much capital.
The fourth one is Namco Co., Ltd., which was established in 1955. The predecessor was Nakamura Manufacturing Co., Ltd. founded by Nakamura Masaya. In 1974, it invested in the video game business.
Nanmeng Palace launched the game "Pac-Man" in 1980. It was a huge success and made a global sensation. It is a rising star in the video game industry.
These four are basically Japan’s more well-known game companies, while the later giant Sony has not yet set foot in the video game industry, while game companies such as Capcom and Konami are still very weak and worthless. carry.
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