Legend of Xiangjiang Tycoon

Chapter 161: Rover Motor Company

The next day, Li Zhiwen arrived at the headquarters of Rover Motor Company.

Although most of Rover Motor’s workshops are in Birmingham, the headquarters of Rover Motors is located in London, which makes it easy to respond to the market.

But to be honest, Li Zhiwen didn't feel that the headquarters of Rover Motors Corporation had made any quick response to the market. The more and more expensive cars were built, regardless of market trends, the middle and low class became the main body of automobile consumption.

Moreover, after being acquired by Leland Automobile Group, he became less and less enterprising. Although Li Zhiwen promised not to abolish employees, on the contrary, he would increase more job opportunities, but Li Zhiwen never said that he would not shuffle the management. After all, once the emperor and the courtier, you will understand when you want to come to the government.

After Li Zhiwen got off the car, he saw a group of people standing in front of the head office of Rover Motors, presumably the leadership of Rover Motors, but all of them were potbellied. Li Zhiwen shook his head and seemed to have to sort out some people.

And this group of people saw Li Zhiwen get off the car, and the group got together. Holland Kramer introduced to Li Zhiwen: "Boss, this is Rover Motors President Amar Coburn, this is the company General Manager Hunter Blanchard, this is a designer..."

Everyone at Rover Motor Company was refreshed when Holland Kramer introduced Li Zhiwen. After all, this person is the one who can solve their destiny.

"Okay, let's all go up. You report to me the situation of Rover Motor Company." Li Zhiwen walked upstairs after speaking, and everyone from Rover Motor Company followed Li Zhiwen.

Everyone sat down in the conference room one by one, and then began to report. Time passed unconsciously, and even Li Zhiwen was a little sleepy.

Suddenly Li Zhiwen heard a voice: "Chairman, I don’t think we should do this for Rover Motors. We used to be a state-owned enterprise and we couldn’t help ourselves. But now we have become a private enterprise and there is no subsidy from the financial department. If we don’t make changes, our Rover Motors will only have to go bankrupt."

Li Zhiwen looked at this person with interest and asked: "What is your name and what position do you hold?"

This person did not blame Li Zhiwen for not remembering his name. After all, the other party is the boss. As long as he remembers his name now, he said: "Chairman, I am Darren Garfield, the sales manager of the Land Rover brand."

"Then how do you think our Rover Motor Company should develop?" Li Zhiwen asked.

"Chairman, we should abandon manual assembly and adopt assembly line production. Now our British car assembly method has seriously affected our production. Although we have many luxury car brands in the UK, Rolls Royce, Bentley, Rover, etc. , Are all luxury car brands, but after all, there are only a few people who can afford luxury cars. The industry has already rolled in, and we need to make breakthrough changes."

"The mid-to-low-end car field that we don't pay attention to has become a dumping ground for Japanese and American cars, and we, who only focus on the luxury car field, are often on the verge of bankruptcy."

"Even if we can't achieve the full range of assembly line production, but we must achieve the assembly line production of Land Rover, Morris and Mini, so that we can compete with Japanese cars and American cars."

"Daren, you're alarmist. If we do assembly line production, is our Rover still a British car? How to ensure the quality, we will be laughed at by other British car brands." Rover Motors General Manager Hunteb Ranchard said.

Darren Garfield sneered: "I can't live forever. I'm afraid that others will laugh at what they are doing. I can't say that they have become history, but we are moving forward. It is impossible for them to become one of our sub-brands in the future."

"Besides, who said that the quality of the assembly line cannot be guaranteed. To say that how Japanese cars and American cars are so popular in our UK, are we British citizens all fools?" Darren Garfield said.

"You, you are arrogant!" Hunter Blanchard said.

Darren Garfield wanted to say something, he saw Li Zhiwen wave his hand, Darren Garfield immediately closed his mouth and waited for Li Zhiwen to speak.

"Dylan's words coincided with me. In this way, Dylan was promoted to deputy general manager to be in charge of sales. Our company's Rover brand still uses hand-made, Land Rover, Morris and Mini use assembly line production, and Morris decentralizes. As our Rover Motor’s own mid-range vehicle, Land Rover will not make adjustments for the time being. As for the mini, I consider it as the main brand for women. Since it is the main brand for women, the colors should be varied and the operation should be simple. This is our design. I have learned." Li Zhiwen said.

Darren Garfield was overjoyed when he heard Li Zhiwen's words, and he was right. The new boss really made big changes to Rover, and his suggestions fit the development of the company.

As for Hunter Blanchard and others, they are ashamed. For Hunter Blanchard, Darren Garfield’s appreciation means that his power is divided, and Darren Garfield’s suggestion was adopted by the boss. , Wanting to come, he will have a great impact on his position as general manager.

As for the others, they were simply upset that they didn't seize this opportunity.

Li Zhiwen did not pay attention to the expressions of the people, and continued: "I plan to build 20 car 4s stores across the country to promote the sales of our Rover cars."

Everyone was a little at a loss when they heard Li Zhiwen's words, 4s shop, what the **** is that.

It's no wonder that the senior management of Rover Motors is at a loss, because many car sales now use the dealer model. A dealer has cars from several car companies, and there is no separate store that sells only one car brand.

Li Zhiwen looked at everyone's blankness ~www.readwn.com~ and said proudly: "Auto 4s shop, I define it as a car sales service 4s shop, which is a collection of sales and spare parts. (Sparepart), after-sales service (Service), information feedback (Survey) four-in-one automobile sales enterprise."

"Currently, auto sales shops only sell whole cars and do not provide after-sales services. This should not be the case at this time. Not only should we have a relationship with us before the car is sold, but also the services that should be done after the car is sold. Only then can we build a reputation and achieve the ultimate."

The car 4s shop in the previous life was only proposed after 1998, and it was proposed by Li Zhiwen at this time. Li Zhiwen may be called the "father of the car 4s shop" by later generations.

"Boss, your idea is so good!"

"I used to think that just pre-sales is not good, and after-sales service has to be done. My ideas coincide with the boss's."

"The boss is too powerful, I adore you so much!"

Everyone rushed to praise, and even some female employees said "worship Li Zhiwen".

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