Legend of Xiangjiang Tycoon

Coming out of the Atlantic Forum Arena, Li Zhiwen and others got on the Pingzhi car. Li Zhiwen asked: "Kuratos, how about the Reebok acquisition?"

Li Zhiwen took it for granted, thinking that Nike is still a small factory. He only knows that Nike is the world's most valuable sporting goods company, and Adidas and Puma are all in Germany and beyond reach, so the last time they went to the United States to arrange Kuratos Rank went to buy Nike.

And Curatos Blanc had never been in contact with Nike before, so he agreed.

As a result, when Curatos Blank arrived in Portland, Oregon, he was taken aback by Nike's size.

Although Nike does not have its own production plant, but uses its own trademark design and development capabilities to produce large-scale production in areas with low labor costs by means of special licenses, while Nike headquarters concentrates all resources on researching athletes’ needs, designing products and Marketing.

But in 1971, Nike’s predecessor, Blue Ribbon, then supplier Onitsuka Tiger proposed to buy 51% of Nike’s shares and occupy two seats among the five directors. If they did not agree to this, they would stop supplying them.

Faced with the difficulties of the Japanese company Onitsuka Tiger, Nike’s founders Bowerman and Knight flatly rejected this unreasonable request. With their own design patents, they quickly found other partners. Then at the end of 1971, Knight The company was named Nike after the Greek goddess of victory.

So when Curatos Blanc came to the door, Phil Knight warmly welcomed the investor, but when Curatos Blanc offered to acquire Nike in a wholly-owned manner, he was rejected. The funds that were twice the premium were not taken.

Then Kuratos Blanc's proposal of holding shares was also rejected by Nike, and Fernet only accepted a small amount of capital into stocks, which made Kuratos Blanc lose his temper.

When Curatos Blank left Portland and returned to Mars Capital in Silicon Valley, Curatos Blank finally faced the acquisition.

Curatos Blanc asked the staff to check the status quo of the sporting goods industry in detail. One of the sporting goods company Reebok from the UK attracted the attention of Curatos Blanc.

Reebok, founded in 1895, Joseph Foster created the world's first pair of spiked shoes-"Foster running shoes" out of his love for sprinting. After that, Joseph Foster established the first in the UK "Fosters", a company specializing in sports shoes, is the predecessor of Reebok.

In 1958, Foster's two grandsons, Joseph and Jeffery, changed the brand name and trademark of "Foster" to Reebok.

In 1979, Paul Falman, an American outdoor equipment operator, took a fancy to Reebok at an international exhibition and obtained the right to operate Reebok in North America. Since then, Reebok has started to derive its business tentacles into overseas market.

In the same year, Paul Falman controlled 51% of Reebok's shares, and Reebok officially switched from the UK to the US market. This operation was only a few days before Li Zhiwen's proposal to acquire Nike.

Curatos Blank sent the final results he received from Nike and his suggestions to Hong Kong by fax.

After a long period of consideration, Li Zhiwen agreed to Curatos Blanc's suggestion and pursued Reebok with all his strength.

Although the situation of later generations Reebok was not very good and was sold to Adidas, in the 1980s and 1990s, Reebok could compete with Nike.

Moreover, the development after Reebok was not smooth. On the one hand, there was a problem with the development idea. However, as a translator of later generations, there is no need to worry about this. You must know that fashion is a reincarnation.

On the other hand, Paul Falman retired to the second line, high-level rotation constantly, and government orders were changed day by day, but as long as Li Zhiwen wins Reebok, these problems will not be a problem.

So Li Zhiwen asked Holland Kramer, the head of Mars Capital in the United Kingdom, to buy the remaining 49% of the Reebok founder. Since Joseph can cede control of Reebok to Paul Falman, as long as the price is right, Reebok was founded. People are happy to sell their shares to Mars Capital.

Sure enough, at the end of February, Holland Kramer heard the news that he bought 49% of the founder's price for $80 million.

This price is higher than Reebok's valuation at this time, but Li Zhiwen doesn't care. As long as Reebok develops well, the money can be earned back.

The biggest problem now is Paul Falman’s 51% of the shares, but Paul Falman is only optimistic about Reebok’s future, but he does not know how far Reebok can develop.

In addition, Paul Falman is getting older and he is a businessman, not like Phil Knight, the founder of Nike, who regards Nike as his own child, so the price is right. Paul Falman will agree to it if he wants to come. .

Kuratos Blank heard Li Zhiwen’s question and quickly said: "Boss, it has been said that Paul Farman has given up the shares in Reebok, but the price has not yet been negotiated."

"How much does he want?" Li Zhiwen asked ~www.readwn.com~90 million U.S. dollars. "Kuratos Blank said, "Boss, last year Paul Falman bought 51% of Reebok's shares for only 60 million U.S. dollars, and the British side spent 80 million U.S. dollars to acquire Rui It’s 49% of the shares, and Paul Falman’s shares are only 2% more than that of the founder of Reebok. I think the price of US$90 million is too high. "

"Promise him, Curatos, we don’t have much time. The little money we have paid now will be repaid ten times a hundred times in the future, and when I go to talk to the NBA about the ownership of the Lakers team. , I will talk with Lario Bryan about the team’s sneakers and jerseys and broadcasting rights, so don’t care about that little effort. As long as we win the contract for the NBA league sneakers and jerseys, we will be well-known. Immediate effect." Li Zhiwen said.

"Okay, boss, I will make arrangements right away and reach a share transfer agreement with Reebok as soon as possible." Curatos Blanc said.

"That's good, and immediately make an appointment with the president of the NBA League. When the time is fixed, we will rush to New York immediately." Li Zhiwen said.

"Understood, boss!" Kuratos Blank said.