Siheyuan: I am reborn as a good person He Yuzhu

After a brief discussion, they proposed to postpone their trip so that they could find a new live-in caregiver. After a few days of searching, they carefully selected a new nanny who had rich care experience and a strong sense of responsibility. She was about 50 years old, came from the countryside, and was quick and careful in her work.

After the trial period, it was proven that this choice was very successful. Aunt Zhang was able to return to her hometown to take care of household affairs with peace of mind, and the new nanny was officially employed. In this way, life returned to normal, and the two could continue to focus on developing the winery. With the newcomers getting started smoothly, the burden on their shoulders was lightened a little, and they could devote themselves to their business.

Things are getting better and better, and the winery is developing steadily. Every step bears witness to the couple's hard work and infinite hope.

He Yuzhu and Xu Hui knew that the winery had to work harder to gain a foothold in such a fierce market competition. So they decided to develop new products, knowing that only continuous innovation could ensure long-term market competitiveness.

After several months of research and development and repeated trials, He Yuzhu finally successfully launched a new wine. This product not only improves the taste, but also significantly improves the nutritional value. He is confident that this new wine will be well received by the market. The pre-launch publicity is also carried out in full swing: a large poster is hung in front of the door, and all employees are mobilized to actively participate in the promotion. Through various means, the awareness is expanded to attract more customers to understand, taste and buy the new wine. Finally, the new product is launched on time.

The sales were much better than expected, and the two were pleasantly surprised. This further strengthened their belief: to continue to develop new products. However, during the production process, He Yuzhu discovered problems with the process flow. Some workers did not operate in a standardized manner, resulting in unstable quality of the finished product. He immediately adjusted the strategy, on the one hand strengthening employee training, and on the other hand introducing a strict quality control mechanism to ensure that each bottle of product was produced to the best standards.

The substantial improvement in the quality of the new wine has been widely recognized by the market. In order to further enhance the brand influence, one day, He Yuzhu updated a "buy one get one free" promotional advertisement and posted it outside. "Yuzhu, will such a promotion reduce our profits?" Xu Huizhen asked with some concern. However, she quickly understood the other party's explanation: "There will be no loss. Our goal is to let more people experience this fine wine." And this method can also promote customer repurchase, "As long as they think the wine is excellent, they will come back naturally." Xu Huizhen agreed after hearing this, and the two began to plan how to implement this measure efficiently. All employees also responded positively, the publicity effect was very significant, and the customer flow increased significantly.

When they saw the store getting busier and busier, they were both very pleased. During the discussion, an unexpected visitor suddenly came in. The man pushed open the door and walked in. The two immediately recognized him as the owner of a well-known local winery. The owner walked into the store and said to them: "Your wine is really good, but your marketing strategy can be improved."

This was a surprise to them. They thought the other party might be trying to poach them, but it turned out to be a kind suggestion. This was convincing and also inspired them: not only should they make good wine, but they should also learn how to spread it skillfully.

This conversation made He Yuzhu and Xu Huizhen realize that in order for the winery to go further in the future, it is necessary not only to have excellent product quality but also to master effective marketing methods. And today's accidental opportunity may be a starting point, and in the days to come they will be more actively exploring more possibilities.

"Thank you for your compliment," Xu Huizhen said, "We have been actively promoting it."

The middle-aged man nodded: "I noticed that too. You can try a larger-scale event." He took out a business card from his pocket and handed it to Xu Huizhen and He Yuzhu.

"This is my business card. If you are interested, you can contact me at any time." He Yuzhu and Xu Huizhen were quite surprised when they received the business card. They originally thought that this middle-aged man was just here to taste wine, and they did not expect that he would take the initiative to offer to help them promote the wine.

"Okay, we'll consider it," Xu Huizhen replied.

After nodding, the middle-aged man left the pub. The two stared at his back in a daze.

"Yuzhu, what good idea will he have?" Xu Huizhen asked doubtfully, because as far as she knew, He Yuzhu had already used all the publicity methods she could think of.

"Not necessarily, maybe this person has a new idea." He Yuzhu responded, a little murmured in his heart, but still firmly believed in the saying "someone has creativity". Sitting at the counter, holding his chin with both hands and looking out the window, his mind was full of ideas: newspapers, advertisements... But these are not special. With a flash of inspiration, He Yuzhu came up with a great idea.

"We need to shoot a short film." He Yuzhu was determined to introduce and showcase their food tasting and quality service through a short film, believing that it would definitely attract many customers. He immediately began to prepare for the project.

When he told Xu Huizhen about this idea, she was so surprised that she couldn't close her mouth. "Shooting a video? This is beyond the ability of ordinary people." She was worried that it would be too difficult to achieve.

"As long as you work hard, you will succeed!" He Yuzhu said firmly and confidently. Although he knew that there were many difficulties, he still had faith in himself. Looking at the other party's determined expression, Xu Huizhen nodded silently to show her support.

After deciding on the plan, the next step was to select a location and prepare for the shoot. He Yuzhu planned to shoot directly in his own restaurant and pub, and invited several regular customers to participate. As the shooting date approached, the workload became increasingly large: he had to personally handle a series of complicated tasks such as compiling the script, arranging the scene, and selecting props, but he enjoyed coordinating them.

On the day of the shoot, He Yuzhu arrived at the scene early in the morning to wait for the staff. As the camera started to roll, he was nervous and excited, feeling the charm of the food with his heart, and sincerely showing everyone the wonderful things in the store. Finally, with everyone's efforts, the short film was successfully completed.

He Yuzhu is very satisfied with this short film and he firmly believes that this creation will bring them higher profits.

That night, he and Xu Huizhen calculated the cost of the shoot, and it cost more than 2,000 yuan to rent the photography team and equipment.

"After spending so much, Yuzhu, do you really think it's worth it?" Xu Huizhen asked with a worried look on her face.

"Don't worry, Huizhen, your investment will definitely pay off." He Yuzhu responded confidently.

He knew that although the short film was not cheap, it was an important publicity opportunity. As long as it could attract more customers, the investment would be well worth it.

Therefore, He Yuzhu decided to install a projector in the store first to play this long video clip in a loop to attract more people's attention.

As the effect of the short film gradually became apparent, the business of the hotel and restaurant became more and more popular. Seeing the endless stream of guests entering the pub, He Yuzhu was sure that his choice was right. One night, a young and imposing new guest stepped into the pub and caught his attention. This new guest had an extraordinary temperament and was different from others.

He Yuzhu greeted him warmly and recommended several special dishes to him. The two chatted while eating. It turned out that the other party was a director who was looking for filming locations and partners. The director immediately fell in love with the uniqueness of the pub and restaurant and thought it was very suitable for filming a movie.

This sudden turn of events made He Yuzhu very excited. After that, the two of them discussed in detail and finally decided to rent out the store for one day for filming at a price of 4,000 yuan per day.

Xu Huizhen was very excited when she learned about this: "We only spent more than 2,000 yuan to shoot a video for advertising, and now we have made a net profit of more than half of that!"

He Yuzhu nodded and said, "It's not only a matter of return on investment, but more importantly, it will enhance the influence of our brand."

So during the filming days, the restaurant was redecorated with a new look. Even if they are not in front of the camera, the place they carefully designed and operated still makes the picture look warm and full of life.

After the film was broadcast, the reputation of the pub and restaurant further expanded, and many tourists came to experience the wonderful scenes in the film. More and more diners came to taste the food and enjoy the atmosphere.

Because of this cooperation, He Yuzhu and Xu Huizhen became local celebrities, and the store was crowded with people.

Whenever He Yuzhuan** looks at the bustling crowds of visitors in the store, he feels particularly satisfied; this proves that all his efforts are worth it - all the achievements from the conception to the present are the starting point created by his own hands.

However, the good times did not make him slack off. In order to maintain long-term development, he also realized that he needed to constantly innovate business strategies to stabilize the customer base. So he launched various marketing methods such as special food events, theme party nights, and made full use of the word-of-mouth spread of regular customers to attract more fresh blood to become new and old members and jointly drive the pace of the store forward.

These measures made their business more and more prosperous, and their daily income rose steadily. One day, He Yuzhu was organizing a meeting for employees in the store, and suddenly a lady walked into the store.

"Excuse me, is Mr. He here?" she asked, stopping at the door.

He Yuzhu stood up and walked forward. "I am He Yuzhu. What can I do for you?"

The lady said confidently: "I am here to discuss cooperation. Can we find a place to talk in detail?" After He Yuzhu nodded in agreement, they walked into the office together.

As soon as they sat down, she got straight to the point, "Your restaurant's business is doing very well, right?" She then expressed her intention, "I hope to work with you to launch new dishes to push your business to a higher level." This aroused He Yuzhu's interest - he also hoped to further increase the popularity of the restaurant. He then continued to ask, "I wonder if Ms. No. 963 has any detailed plan?"