Rebirth 79, starting from making my ex-wife regret

As the world's largest developed country, the people of the United States not only have strong purchasing power.

The consumption scale also ranks first in the world.

At the beginning of this century, American capital began to focus on cultivating the advanced consumption awareness of its people.

In 20, the installment payment business was officially born in the United States.

Credit consumption has driven the development of countless fields, and the personal ownership of cars and household appliances has increased year by year.

therefore.

Jerry was not unfamiliar with the installment loan business proposed by Fang Lin.

What I don’t understand is the word “interest-free” in Fang Lin’s suggestion.

To know.

“Interest-free is not an interest-free loan. The essence of this is to convert the tangible interest into the intangible high customer unit product purchase rate.”

"All goods have high, medium and low grades. When cash-strapped customers can only afford low-priced goods, hearing that we can provide customers with free loan services can greatly increase their desire to buy high-value goods."

"It can also increase the company's sales and enhance customers' recognition of the company and its products."

Fang Lin described in detail the important role that interest-free installment loans played in the development of the new company.

Shopping with loans and pre-consumption are not unfamiliar to the people of the United States.

And interest-free loans are a completely unfamiliar thing.

The bank loan interest that should be paid by consumers will now be paid by merchants.

Compared to individual consumers.

The credibility of a commercial company is more likely to be recognized by banks.

Through communication and negotiation, the bank specifically set loan periods of 6, 12, and 24 periods for the company's products.

This new type of loan method can strengthen the stickiness between products and consumers, increase the repurchase rate, and enhance customers' favorability and recognition of product companies.

This way.

Even if it is a newly established company, it can quickly gain recognition from a large number of consumers.

Get word-of-mouth publicity that is more effective than commercial advertising.

"Uncle Fang, if you were born in the United States, you might have already become a millionaire, no, no, a multimillionaire, or even a billionaire!"

After listening to Fang Lin's concise introduction, a door to a new world appeared in front of Jerry.

Compared with advertising, offering discounts on products for promotion can attract consumers.

Interest-free installment loans are more attractive to customers.

George interrupted and asked, “Linzi, after saying so much, you don’t seem to have told me what the factory price of the air fryer is.”

"$160."

“$160?!”

When they heard Fang Lin's factory price of $160, the smiles on George and Jerry's faces suddenly stopped.

God, this is too expensive.

If I remember correctly.

The smart induction cooker previously exported to Walmart had a factory price of only US$150.

Jerry shook his head and said, "Uncle Fang, you should know that the group will not accept this price. I think it would be a reasonable price to lower it to $100."

George then said, "Lin Zi, the air fryer can indeed arouse the purchasing enthusiasm of the people of the United States, but the price is indeed too high."

Neither Jerry nor George was optimistic about Fang Lin's proposed price of $160.

The people of the United States are rich, but no matter how rich they are, their wealth did not come from the wind.

When buying things.

To some extent, the issue of cost-effectiveness will also be considered.

Fang Lin explained calmly: "Gentlemen, has there ever been a home appliance similar to the air fryer in the Western world?"

Hearing this, the uncle and nephew shook their heads.

Fang Lin continued, "For any product that has no precedent, there is no standard for judging the price. Perhaps you will say that an induction cooker that uses integrated circuits only costs $150, so why should an air fryer be $10 more expensive than an induction cooker?"

"My answer is that the air fryer is a groundbreaking technological breakthrough, and good things naturally have to have a price to match."

The Western world mastered induction cooking technology more than two decades ago.

What is lacking is the ability of the induction cooker to be miniaturized.

There are comparable products.

The smart induction cooker launched by Fang Lin naturally cannot be priced too high.

People in later generations know that the air fryer is actually a simplified version of an oven.

The problem is this period.

No one knows about air fryers except Fang Lin himself.

Moreover, in the Western business market, there is a business theory that is always used and always new.

Any product that has never been available before will be extremely expensive when it comes on the market.

As second and third generation products emerge, prices will gradually drop.

Jerry rubbed his temples and felt that Fang Lin’s point made some sense.

Electronic computers, which are becoming increasingly popular in the Western world, seem to be moving in this direction.

The prices of previous generations of computers skyrocketed.

Ordinary people simply can’t afford it.

It wasn't until the 1980s that major technology companies began to promote home computer businesses.

The price of electronic computers began to gradually decrease.

Fang Lin smiled and said: "In addition to being the first generation of products, there is another reason why the air fryer is sold at a higher price than the induction cooker."

"what reason?"

Jerry asked.

"healthy."

Fang Lin smiled faintly.

Instead, the topic was directed to a type of business entity that is common in the Western world.

a fast food shop.

After the war, fast food restaurants began to become popular throughout the capitalist world.

Bald Eagle's Mckee and Ken's have become synonymous with fast food.

While eating fast food, the health problems caused by fast food are becoming more and more obvious.

"I've read some reports that your good friend Daiying from the United States is considering introducing a bill to restrict fast food restaurant advertising because a large number of fast food restaurants are causing the obesity rate among children in the country to increase year by year."

"Protests against fast food harming children are emerging one after another in the UK."

"Even in the United States, the topic of healthy eating is gaining more and more attention,"

"In the past two years, a large number of oatmeal companies have made a lot of money by promoting low-fat foods such as oats as being able to lower cholesterol."

"The air fryer does not require any auxiliary ingredients to cook food. It is pure natural and additive-free, and can effectively reduce the impact of food on high blood lipids and high blood pressure."

Jerry fell into deep thought while George clapped his hands in agreement.

Yes, deep-frying food in an air fryer is like magic.

No need to add any oil.

After waiting for a few minutes or even ten minutes, a pot of delicious fried food will appear in front of the diners.

"At the same time, the air fryer can effectively remove the oil stains from the food while cooking, further increasing the health of the diet. As long as this gimmick is grasped, even if Walmart Group sets the market price of the air fryer at US$200 or US$300, I think there will be no shortage of consumers."

Afterwards, Fang Lin gave away the promotional slogan for free.

The United States is a superpower and the most developed country in the world.

The people of the world's largest country should not only enjoy the best living conditions.

Eat delicious and healthy food.

Only with a good health can you better enjoy the benefits brought by capital.

Also.

Medical expenses in the United States are not cheap.

The money left over from skipping two trips to the hospital could be enough to buy ten air fryers.