Rebirth 79, starting from making my ex-wife regret

Chapter 377 Television Advertising Business

Hearing this, Liu Zhongyi secretly sighed that he had underestimated Ding Yongkang's courage.

He also underestimated Ding Yongkang's dissatisfaction with Fang Lin.

Liu Zhongyi said hypocritically: "Director, other things are easy to deal with, but there is one thing that is more troublesome. Fang Lin is a petty person who will never let go of a grudge. If we decide to imitate his products, Fang Lin will probably use all his connections to retaliate against us."

"Fang Lin is very brave, but I'm not scared of anything!"

Ding Yongkang slammed the table and stood up, angrily scolding Fang Lin for being arrogant and domineering, and not knowing even the most basic way of dealing with people.

First he poached people from the Computer Institute, and then came here to show off his power.

Interfere in the internal personnel arrangements of the Computer Institute.

Not only do they have moral problems, but their thinking is the same as that of Western capitalists.

He is profit-driven and relies on the money he has, so everyone has to give in to him and pamper him.

Ding Yongkang just refused to believe it.

"Old Liu, don't say anything, prepare to launch the project immediately. Xiaxin Company has as many scientists as we do here. Our technical strength is the strongest!"

"Yes, yes, yes, Director, you are absolutely right."

Liu Zhongyi quickly cooperated.

The Computer Research Institute is strong in manpower and technical capabilities, and is incomparable to a private enterprise in any aspect.

Fang Lin knows how to do publicity, and Liu Zhongyi also has a certain talent in this area.

Moreover.

This business is not only Liu Zhongyi and the Computer Research Institute's revenge on Fang Lin.

There is also secret assistance from Hong Kong and city enterprises behind the scenes.

Li Qiuyue and Secretary Song will help solve some of the spare parts problems in the production of electronic typewriters.

With the two powerful forces joining forces, it is only a matter of time before they surpass Fang Lin.

Afterwards, Ding Yongkang picked up the phone and called all the department heads and technical backbones to the conference room.

He told everyone in a clear attitude that the Computer Research Institute would officially start the electronic typewriter project today, which would compete with Xiaxin Company's intelligent typewriter.

"Comrade Fang Lin is young and promising, with a bright future ahead of him. Meeting him today really makes me feel proud."

Inside the Computer Research Institute, the electronic typewriter imitation project was being discussed intensively, and Fang Lin, who was regarded as a thorn in the side by everyone, was currently sitting in the office of the director of the advertising department of the national TV station.

Li Minghui, the current advertising director, handed out cigarettes and tea with a big smile on his face, treating Fang Lin as a rare VIP guest.

"Director Li, let's get straight to the point."

"Okay, okay, let's talk business first."

When he heard the words "getting to the point", Li Dehui's smile became even wider.

Li Dehui put down the cigarette in his hand and said, "Comrade Fang Lin came here today. I guess he wants to advertise your company's products. If that's the case, you've come to the right place."

"TV stations are very experienced in product promotion. Their influence in all aspects is stronger than that of newspaper ads. Even though they are more expensive, their influence is unmatched by newspaper ads."

Being in charge of advertising business, Li Dehui must not be a stubborn cadre.

Fang Lin showed up in the advertising department without warning.

No need to guess, he must be contacting me for advertising business regarding a product of Xia Xin Company.

At this stage, Fang Lin's company is in the limelight.

Electronic typewriters became an important purchasing commodity for various departments in Yanjing. The propaganda department even notified the television stations to carry out a certain degree of publicity for Xiaxin Company and electronic typewriters.

It is human nature to strike while the iron is hot.

The future market for electronic typewriters is unlikely to be limited to Yanjing alone.

Since 1979, when Xiaguo resumed its advertising business, the TV station established an advertising business department.

The department was established, but the amount of advertising business it took on each year was very few.

Most heads of units always hold a conservative attitude towards the new thing of advertising. Even self-employed individuals and heads of private enterprises rarely seek advertising on TV stations.

They prefer to promote their own businesses and products through newspapers.

The advertising department, which was established almost four years ago, has undertaken less than 50 television commercials in total, most of which came from foreign companies.

Fang Lin said calmly: "Director Li, before we discuss the specific business, can you give me a clear quotation first? If my company forms a partnership with your advertising department, how much will the daily advertising cost be?"

Afterwards, Fang Lin made some additional additions.

If you promote the smart electronic typewriter through television advertising, it should be broadcast five times a day, with each broadcast lasting about one to two minutes.

Can the advertising department give me a package price for the whole month?

Li Dehui pondered for a moment and said, "If that's the case, Comrade Fang Lin, do you think 50,000 yuan a month is okay?"

"Too high."

Fang Lin shook his head and said, "Please forgive me, Director Li. It's not that our company is stingy. 50,000 yuan a month is 600,000 yuan a year, and this is just the advertising cost of one product. The company was established not long ago and has a good development momentum, but every penny has its use. I hope the daily advertising cost does not exceed 300 yuan."

"This……"

Li Dehui pursed his lips.

I thought I met the God of Wealth, but he turned out to be a miser.

Calculated based on five times a day, one and a half minutes each.

At the end of the month, the TV station charged Xia Xin Company 50,000 yuan for advertising, which was really not expensive.

Place in the West.

The daily advertising fee for advertising any product on TV can range from tens of thousands to hundreds of thousands.

"Comrade Fang Lin, can you raise the price a little more?"

"Director Li, you know the situation of our company. If we want to advertise, we will definitely not promote just one product. We should look ahead when doing things, and not always focus on the small piece of land at hand."

Fang Lin took the initiative to persuade Li Dehui to have a long-term vision for development.

Television advertising is a new thing and only a few people are willing to try it out.

Given the current situation in the country, very few ordinary people own televisions.

Newspaper advertising has a much wider reach than television advertising.

Ordinary people may not watch TV, but they must read newspapers.

"Director Li, I'm sorry if what I'm going to say next may sound a little harsh. Television advertising is indeed an important way of advertising in the West, because every household in the West has a television. However, in China, the influence of television advertising is far less than that of newspaper advertising."

"The Western way of doing things won't work here for now."

Fang Lin's words were indeed harsh, but they also illustrated a current situation that could not be ignored.

In Yanjing, which has a population of several million, the number of ordinary people and leading cadres who own televisions is probably less than 100,000.

Ordinary people read newspapers every day to learn about major and minor events happening in the country and various spirits issued from above.

Schools, enterprises, and government agencies all have the tradition of subscribing to newspapers.

"Comrade Fang Lin is not only a capable person on the economic front, but also an expert in bargaining. Okay, let's do as you said. The monthly publicity expenses will be a total of 9,000 yuan."

Li Dehui gave a bitter smile and was defeated helplessly.

No matter how small a fly is, it is still a piece of meat.

Earning 9,000 yuan is better than earning nothing.

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