Rebirth 79, starting from making my ex-wife regret
Chapter 209: Soda is a panacea
"Hey, isn't this Uncle Zhao? Are you taking a walk? Have you eaten?"
"It's Leo. I just finished eating. Man, did you watch the women's volleyball match yesterday?"
"Look at what you said. Just go around and ask around on the street and you'll see if anyone hasn't seen it. That person must have a problem with his thinking."
"Yesterday's game was so exciting. I heard that the Japanese were the champions last year. So what? They were still beaten back by us."
"I heard that the reason why the women's volleyball team was able to make it all the way to the finals and defeat Sakura to become the champion was not only because of their hard training, but also because of a kind of soda they drank."
As the Xia women's volleyball team defeated the defending champion Xiaoying and won the Women's Volleyball World Cup, the land of China became a sea of joy.
On the streets and alleys, people were talking about yesterday's exciting game.
Television stations, radio stations and newspapers have been promoting the fighting spirit of the women's volleyball team through intensive publicity.
Winning the championship became the most prominent headline.
at the same time.
A familiar yet unfamiliar word appeared in newspapers in Yenching.
Jianlibao.
The addition of Yanjing Steel Plant further enhanced Fang Lin’s marketing plan.
The agricultural machinery factory had limited influence and was unable to convince the official media to publish articles promoting Jianlibao in their newspapers.
When it comes to Yanjing Iron and Steel Plant, the situation suddenly becomes a lot simpler.
Zou Sihai fully adopted Fang Lin's marketing plan.
Through the relationship with Deputy Mayor Wang Yuntong, we contacted several Yanjing media outlets.
The official media introduced the fighting spirit of the women's volleyball team during the game.
Free up some space to publish Jianlibao’s content.
Even though the introduction was only the size of a piece of tofu, it still caused a sensation throughout Yanjing.
The people of Yanjing who watched the semi-finals and finals learned for the first time that the soda that the women's volleyball girls drank was called Jianlibao.
It is an unconventional carbonated beverage with health benefits.
The sports soda developed by Yanjing Agricultural Machinery Factory can not only relieve fatigue, but also refresh the mind.
In the 1970s and 1980s, there was a complete blank in commercial promotion in Xiaguo.
In 1979, Yenching Television officially resumed its advertising business.
In the same year, all newspapers and periodicals simultaneously opened advertising departments.
Although there are media for advertising, only a few companies choose to conduct advertising.
As of now, the number of companies that dare to advertise can be counted on two hands.
Firstly, state-owned enterprises have to go through a series of complicated processes to spend every penny.
Most companies are too lazy to apply for approval and registration, and they do not understand the role of commercial advertising, so they have little interest in it.
Secondly.
The big-pot culture has led to more mistakes if you work more, fewer mistakes if you work less, and no mistakes if you do nothing, which has affected the courage of various companies.
No one knows whether or not an advertisement will be subject to all kinds of criticism and accusations.
It’s better to just not do it.
Only Fang Lin knew how great an influence advertising had on the people of Xia Country.
He personally wrote a large number of promotional slogans with vivid colors.
Advertising laws did not appear.
No matter how far-fetched your writing is, you don't have to worry about anyone causing trouble.
In addition to introducing the difficulty of developing Jianlibao, Fang Lin's handwritten slogan also comes with various functions for strengthening the body.
Put it in the future.
Based on what Fang Lin wrote, he would be invited for tea in a matter of minutes.
So awesome.
Grocery stores, department stores, supply and marketing cooperatives, and grocery stores inside and outside Yanjing all had conspicuous notices posted.
Jianlibao soda is available in our store, priced at 30 cents.
Open supply, no tickets required.
"Why are you pushing so hard? Didn't you see it says it's open to all?"
"Open supply doesn't mean anyone can buy it. So, aren't you guys going to work today?"
"I've been working a shitty job. If I come back to buy more in the evening, I'm afraid there won't be even a bottle left."
"I heard that the women's volleyball team drank Jianlibao and became full of energy, defeated strong opponents one after another and became world champions. This is such a good thing, everyone wants to try it."
"Why does it sound to me like a panacea instead of soda?"
"Auntie, you don't understand. This is called science. Jianlibao is not an ordinary soda."
Outside the famous Xidan Shopping Mall in Yanjing, a long queue of people formed early to rush to buy things.
A young man wearing glasses recited the newspaper's promotional content for Jianlibao in a very realistic manner.
Jianlibao is a scientific sports drink that scientists have spent more than ten years researching.
After investing millions of dollars in research and development, this unique sports drink was finally developed.
In addition to replenishing physical strength and refreshing the mind, Jianlibao soda can also enhance physical fitness.
otherwise.
How could the Xia girls easily defeat the tall and strong foreign team?
As soon as these words came out, the people in the queue nodded one after another.
This is the truth.
Limited by technical conditions.
Xiaguo's television and radio stations only broadcast the Women's Volleyball World Cup, the semi-finals and the finals.
Seeing the women's volleyball team play against the United States, many people were sweating.
The members of the Star-Spangled Nation are tall and strong.
The height of one of the girls was over 1.9 meters.
It's scary to look at.
The team members' victory over the United States was definitely due to the role of Jianlibao.
The man with glasses continued, "The newspaper also said that if adults drink it, they won't feel tired after a day's work, and if children drink it, they won't be picky about food and will love to eat. It's better for the brain than walnuts."
"It has various vitamins added to it, making it a highly nutritious honey."
Another young man in the queue said, "My brother-in-law works at the Yanjing Steel Plant. He told me that the army is also ordering large quantities of Jianlibao."
"Oh my goodness, the troops should buy it too, the effect of Jianlibao is guaranteed!"
"It's not just the military. My friend who works in the foreign affairs department said that foreigners are also placing orders to buy it back to supplement their team members' bodies."
Your relatives, my friends, a lot of gossip is heard all the time.
It was spread by word of mouth.
It has pushed Jianlibao to the status of a strategic product.
He told the gossip he had heard, adding some extra details to it.
It's evening.
Factory cadres who were sent by Liu Baoguo to various stores called one after another to order goods.
The first batch of Jianlibao was sold out half an hour before the store closed.
Fortunately, the state-owned stores close at six o'clock.
If the business hours were extended, the store threshold would be trampled down by people.
At 30 cents a bottle, the price of Arctic Ocean is comparable to that of traditional soda.
There was a constant stream of buyers, and no one complained that the price was too high.
Due to the lack of coupons and the shortage of commodities caused by the planned economy.
People were worried that they wouldn’t be able to buy it tomorrow, so they carried boxes of it home.
The purchasing desire of Yanjing citizens has been completely released.
It seems like Jianlibao is something that doesn’t cost money.
The family bought hundreds of bottles.
Spending dozens of dollars to buy soda, people who don’t know would think that Jianlibao can be eaten as a meal.
After receiving the news, Liu Baoguo immediately took Fang Lin and headed straight to Yangang Soft Drinks Plant No. 3.
Increase production, and ensure that the soda needed in various places tomorrow is supplied in sufficient quantity.
The opportunity to strike while the iron is hot has arrived, and we must not let down our guard at this moment!
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