After Mr. Xiang divorced, the president regretted it

Chapter 82 Breaking the ice and moving forward

Yan Jin took the file and quickly browsed the data on it. Sales, conversion rate, user evaluation... Every data was far beyond expectations, especially the user evaluation, which was full of praise for "Jinxiu" products.

"Great! That's great!" Yan Jin couldn't hide his excitement, a bright smile bloomed on his face, "I really didn't misjudge you!"

Analyst Wang pushed up his glasses excitedly. "Mr. Yan, the sales data of this pilot project has exceeded the same period levels of many mature brands. I believe that as long as we continue to maintain this momentum, 'Jinxiu' will definitely become a leading brand in the industry!"

Yan Jin nodded and looked out the window, as if she had already seen the bright future of the "Jinxiu" brand.

At this time, Designer Lin knocked on the door and walked in, with a hint of hesitation on his face, "Boss Yan, regarding some issues with the previous product design, I want to..."

"You mean the neckline design?" Yan Jin put down the file, motioned for Designer Lin to sit down, and said, "I have already discussed it with the trial customers, and they also felt that the previous neckline design was too traditional and not in line with the aesthetics of modern women."

Designer Lin looked at Yan Jin in surprise, "You went to communicate with the client in person?"

"Of course," Yan Jin smiled, "Only by understanding the real needs of customers can we design truly popular products."

"I understand," Designer Lin suddenly realized, "In fact, I also thought about modifying the neckline design before, but..."

“But are you worried that it will affect the production cost of the product?” Yan Jin took over Designer Lin’s words.

Designer Lin nodded and said a little embarrassedly: "After all, we are a startup company now, and cost control is very important."

"You've thought it through very carefully," Yan Jin looked at Designer Lin with appreciation, "But don't worry, I've already thought of a solution..."

She paused and looked out the window. Supplier Chen appeared downstairs in the company. "Besides, I believe he will be willing to help us."

The arrival of supplier Chen has injected new vitality into the development of "Jin Embroidery".

"Boss Yan, your company's atmosphere is so vibrant!" Supplier Chen praised with a smile as he entered the room. He had worked with Yan Jin before and knew well the courage of this strong woman, but he did not expect that she would be able to regroup and set off again so quickly.

After the greetings, Yan Jin went straight to the point and told Designer Lin about the product design difficulties and cost control issues. Supplier Chen listened, thought for a moment, and said with a hearty smile: "Mr. Yan, you know that I have always admired your vision and ability. This time, I will support you!"

He paused and continued, "In this way, I can arrange for the best craftsman in our factory to modify the design of the collar, and ensure the exquisite craftsmanship. As for the price..." He deliberately dragged out his voice and looked at Yan Jin with a bit of ridicule in his eyes, "How about the old price we cooperated with before?"

Yan Jin understood that Supplier Chen was supporting her in disguise, and a warm feeling welled up in her heart, "Boss Chen, I'll remember this friendship!"

After solving the problems of product design and cost control, the next step is how to open up the market. After several days of market research and data analysis, analyst Wang walked into Yan Jin's office with the latest market dynamics report.

"Mr. Yan, according to my analysis, the mainstream consumer groups in the market are increasingly demanding personalized and customized products. We can seize this opportunity to launch exclusive customization services for 'Jinxiu'..." Analyst Wang spoke eloquently, elaborating on every link from target customer group analysis to promotion channel selection and marketing plan formulation.

Yan Jin listened carefully and raised her own questions from time to time. Analyst Wang also answered them patiently. The two of them improved the marketing plan of "Jin Embroidery" through continuous discussion.

With the joint efforts of Yan Jin and her team, "Jin Embroidery" gained recognition from consumers in a short period of time with its exquisite design, high-quality fabrics and thoughtful service. The order volume continued to rise and the brand awareness also increased rapidly.

Everything was moving in a good direction, but Yan Jin knew that this was just the beginning and there was still a long way to go. That day, she received an invitation to an industry summit...

The invitation letter Yan Jin received was from a grand textile industry summit, which brought together industry elites, experts and scholars, and corporate representatives from all over the country. Yan Jin naturally would not miss this great opportunity, and she arrived at the venue early with carefully prepared "Jin Embroidery" samples and promotional materials.

The summit was crowded with people and the atmosphere was warm. Yan Jin moved gracefully among the crowd and confidently introduced the design concept and product advantages of "Jinxiu" to everyone who came to consult. Her professionalism and enthusiasm attracted many people's attention and won many cooperation intentions.

Just as Yan Jin was having a great time chatting with a potential client, a familiar voice came from behind him, "Isn't this Yan Jin? Long time no see!"

Yan Jin turned around and immediately showed a surprised smile on his face, "Li Ming! It's really you! Why are you here?"

Standing in front of her was a tall and elegant man, Li Ming, her senior in college. The two met in school club activities, but later lost contact because of their different development directions.

"What a coincidence!" Li Ming said with a smile, "I am now the purchasing manager of a large clothing company. I came to the summit this time to find a suitable partner."

Yan Jin's eyes lit up after hearing this, and she quickly introduced the products of "Jinxiu" to Li Ming. Li Ming picked up a sample garment and looked at it carefully, and exclaimed: "I didn't expect your current design to be so outstanding, the fabric and workmanship are first-class!"

Yan Jin smiled and said, "This is the result of our team's joint efforts."

The two had a pleasant conversation, and Li Ming showed great interest in the products of "Jinxiu", and decided to sign a large order with Yan Jin on the spot. Yan Jin was naturally delighted, but she did not get carried away by it, but struck while the iron was hot and asked Li Ming for more information about market demand and industry trends.

Li Ming was also very happy to share his experience and took the initiative to introduce Yan Jin to his friends. In the following days, Yan Jin met a batch of potential customers through Li Ming's introduction, opening up a broader market for the future development of "Jin Embroidery".

Everything seemed to be moving in the best direction, and Yan Jin was in a particularly good mood. After returning to the company, she immediately called a meeting with team members to share the gains from the summit and future development directions with everyone.

"This summit has shown us the huge potential of 'Jinxiu'," Yan Jin said confidently, "What we have to do next is..."

She swept her eyes over the crowd and finally stopped at a document on the table. It was the new product plan that "Jinxiu" was about to launch. "We need to polish the product more carefully to ensure that it is presented to the world flawlessly."

Yan Jin knew that even if "Jinxiu" was recognized at the summit, it would still need to withstand more rigorous tests to truly gain a foothold in the market. Before the product was officially launched on the market, an internal tasting meeting was held in a low-key manner at "Jinxiu" Company. Yan Jin invited several experts with many years of experience in the textile industry and several influential fashion bloggers on social media.

At the tasting meeting, experts spoke highly of the new product design and fabric selection of "Jinxiu", and also made some pertinent suggestions. An elderly expert pointed out that although the embroidery patterns of the new products are exquisite, they are a bit complicated. It is possible to consider incorporating more concise and modern elements on the basis of retaining traditional craftsmanship to attract young consumer groups. Another young fashion blogger suggested that we can try to match "Jinxiu" products with the current popular clothing styles and shoot a series of more visually impactful promotional photos to enhance the brand's fashion sense and popularity.

Yan Jin listened carefully to the opinions of each guest and recorded them in detail. She understood that these feedbacks from professionals and target customers are valuable assets for "Jin Embroidery" to continue to improve and move towards success. After the tasting session, Yan Jin immediately convened a meeting with the design team and the marketing team to discuss and study the opinions and suggestions collected.

Designer Lin, a young girl who just returned from studying abroad, was a little hesitant about the expert's suggestion to simplify the embroidery patterns. She believed that the complicated patterns were the characteristics of the "Jinxiu" brand, and if they were easily changed to cater to the market, the brand's uniqueness would be lost. Yan Jin understood Designer Lin's feelings, and she patiently explained: "Preserving traditions is not about sticking to conventions, but about continuous innovation on the basis of inheritance. We can try to simplify and abstract traditional patterns, retaining their essence while being more in line with modern people's aesthetics."

After some discussion, designer Lin finally understood Yan Jin's intention and began to adjust the design. Under Yan Jin's leadership, the "Jinxiu" team worked together to optimize the product and made a detailed launch plan, including product launches, publicity and promotion, channel construction, etc., to fully prepare for the official launch of the new product.

Everything was ready. Yan Jin stood in front of the French window in the office, looking at the bustling city night scene in the distance, with a confident light in his eyes. "Jin Embroidery" was about to break out of its cocoon and amaze the world. At this time, the mobile phone screen on the desk lit up, and it was a message from the person in charge of the exhibition: "Mr. Yan, the booth has been arranged, take a look..."

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like