After Mr. Xiang divorced, the president regretted it
Chapter 477 Southeast Asian Market
"Everyone," Yan Jin looked around at everyone, his tone serious and firm, "This victory has shown us the potential of the new market, but we can't take it lightly. Next, we have to take advantage of the victory and pursue it!"
On the projection screen in the conference room, photos of the grand event of the new product launch were displayed. The cheering crowd and the shining lights all showed the glory of this victory. However, Yan Jin's eyes were still sharp, as if he had penetrated these appearances and saw deeper challenges and opportunities.
"Marketing department," she said, looking at a capable woman sitting at the conference table, "I need you to come up with a detailed marketing plan within a month, including online and offline integrated marketing. The goal is to increase our brand awareness by at least five percentage points."
"R&D department," she turned to another middle-aged man, "the user needs of the new market are different from the market we are familiar with. I need you to launch a series of new products that meet the needs of the local market within a quarter. It needs to be fast and accurate!"
"And the customer service department..." Yan Jin's voice was steady and powerful, and every instruction was clear and specific, revealing her keen insight into the market and decisive decision-making ability.
Xiang Yu, who was sitting next to her, listened quietly with a hint of appreciation in his eyes. He had to admit that Yan Jin's professionalism and courage at work always impressed him. In the past, he only saw her strong appearance, but ignored her tenacity and wisdom deep in her heart.
The meeting lasted until late at night. Detailed plans were drawn up and tasks were assigned. The entire company was like a precision-operated machine, running at high speed towards a common goal.
In the following days, Yan Jin and Xiang Yu led the entire team to start a new round of sprint. The company increased its investment in research and development, introduced advanced technology and talents, and soon launched a series of new products that met the needs of the local market. From appearance design to functional development, they accurately grasped the preferences of local consumers, and the products were warmly welcomed as soon as they were launched.
"It looks like we're going to have another big go." Looking at the rising sales figures, Xiang Yu's lips curled up into a smile, and he looked at Yan Jin who was discussing the marketing plan with the team beside him, with a little more anticipation in his eyes.
"That's not enough," Yan Jin said without even looking up, with a hint of excitement in his tone, "I want our brand to be heard all over..."
"I want our brand to be known throughout Southeast Asia!" Yan Jin looked up suddenly, his eyes flashing with confidence, as if he had foreseen the dawn of victory.
Yan Jin personally led the marketing team to various countries in Southeast Asia. She conducted in-depth local market research to understand the real needs of consumers, and developed a series of down-to-earth marketing plans in combination with local cultural characteristics. Online advertising accurately reached the target audience, and the interesting and creative videos quickly became popular on social media; the offline experience store design was novel and unique, and the product launch conference invited popular stars to help, attracting a large number of consumers to experience and purchase. For a time, the company's new products became a household hot topic in Southeast Asia, and brand awareness and product sales continued to rise.
At the same time, Xiang Yu also began his layout. He knew that in order to win the market, in addition to excellent products and marketing, efficient supply chain management was also crucial. He personally visited local suppliers and distributors to understand their production capacity and logistics distribution, and reached a strategic cooperation agreement with reputable and strong companies. He introduced an advanced supply chain management system to optimize every link from raw material procurement to product delivery, greatly improving product delivery efficiency and quality.
"Mr. Xiang, this is the quality inspection report for the latest batch of products. All of them are qualified!" The assistant put a document on Xiang Yu's desk, with undisguised joy in his tone.
Xiang Yu took the report, read it carefully, and nodded with satisfaction. He knew that all these achievements were inseparable from the hard work of every employee of the company. He stood up and walked to the French window, overlooking this vibrant city, his heart full of ambition. He knew that this was just the beginning, and there would be greater challenges and opportunities waiting for them in the future.
"Jingle Bell……"
A rapid ring of the phone interrupted Xiang Yu's thoughts. He picked up the phone, glanced at the caller ID, and an intriguing curve appeared at the corner of his mouth.
"Hey?"
"Mr. Xiang, something terrible has happened..." The anxious voice of the customer service manager came from the other end of the phone, "We have received many customer complaints..."
Xiang Yu frowned slightly, and said in a steady and powerful tone: "Tell me slowly, what's going on?"
The customer service manager took a deep breath and said quickly, "Some of the functions of our newly launched products are not suitable for some regions in Southeast Asia, resulting in some users having a poor experience and causing complaints."
"I understand." Xiang Yu hung up the phone and immediately called an emergency meeting of the company's top executives.
The atmosphere in the conference room was solemn. Yan Jin looked serious, with a hint of worry in his tone: "Where is the problem? Hasn't our product undergone rigorous market research and testing?"
“The Southeast Asian market is complex and diverse, and there are huge differences in user habits and culture in each region. Our previous research was not detailed enough, resulting in the design of some functions not taking into account the needs of users in all regions.” The marketing director explained with a guilty tone.
"Now is not the time to pursue responsibility. The most urgent task is to solve the problem." Xiang Yu said decisively, "The customer service team must add more staff, be online 24 hours a day, respond to customer needs in a timely manner, and do their best to solve problems for customers. The technical team must find out the cause as soon as possible, come up with a solution, and optimize and upgrade the product."
Instructions were quickly issued one by one, and the entire company took action immediately. The customer service team withstood the pressure, patiently listened to every question from the customer, provided them with detailed operation instructions and technical support, and expressed sincere apologies for the problems encountered during product use. The professional service attitude and efficient problem-solving ability of the customer service staff won the understanding and appreciation of the customers.
The technical team worked overnight to carefully analyze the cause of the problem, optimize and upgrade the product, and localize the product functions according to the culture and usage habits of different regions. After a week of intensive work, the problematic product was fixed and the new product version was successfully launched.
Yan Jin and Xiang Yu take time out every day to work with the company's management to evaluate the implementation of the market expansion plan and adjust the marketing strategy in a timely manner to ensure that the company always maintains its leading position. They know that in this ever-changing market competition, only by continuous learning, innovation and breakthroughs can they remain invincible.
"This incident has sounded the alarm for us." At the end of the meeting, Yan Jin glanced at everyone present, "We must remain vigilant at all times and not let down our guard in the slightest."
Xiang Yu nodded slightly and added: "We have been through so many ups and downs together. I believe that as long as we unite as one, no difficulties can stop us from moving forward." He paused, looked out the window, and said meaningfully, "The good show has just begun..."
Chapter 477: Unstoppable
The crisis was successfully resolved, but Yan Jin and Xiang Yu did not stop there. Instead, they regarded this crisis as a valuable learning opportunity. They led the team to seize the opportunity and further develop the Southeast Asian market.
"Market research needs to be more detailed, product features need to be more localized, marketing strategies need to be more precise..." Yan Jin was arranging the next work priorities at a high-level meeting at a rapid pace.
"Not only that," Xiang Yu added, "we will establish a complete after-sales service system to let users feel our sincerity and determination."
The morale of the company is high. The technical team continuously optimizes products and strives for excellence; the marketing team actively expands channels and promotes products to a wider area; the customer service team patiently answers user questions and wins a good reputation with sincerity and professionalism.
Day after day, the company's share in new markets continues to rise. From initial obscurity to becoming a dark horse in the industry today, their products have become the first choice for more and more Southeast Asian users.
"Mr. Yan, Mr. Xiang, here are the latest market data." The assistant put a report on the desk, "Our market share has reached 20%, and it is still growing."
Yan Jin took the report, glanced through it quickly, and a confident smile appeared on the corner of his mouth.
"Very good, it seems that our strategy is correct." There was also a hint of relief in Xiang Yu's tone.
Outside the window, the setting sun dyed the sky golden red. In the office, Yan Jin and Xiang Yu stood side by side in front of the French window, overlooking this vibrant city.
"We succeeded." Yan Jin said softly, with a hint of emotion in his tone.
"This is just the beginning." Xiang Yu turned to look at Yan Jin, his eyes gleaming with determination, "Our goal is to become a world-leading company."
Suddenly, Xiang Yu's phone vibrated. He glanced at the caller ID and his expression changed slightly...
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