After Mr. Xiang divorced, the president regretted it
Chapter 405 User Experience
"Go to the front line?" Yan Jin repeated, with a hint of surprise in her tone. She knew that company presidents like Xiang Yu usually planned and won battles thousands of miles away, and rarely went to the front line in person.
"That's right, go to the front line." Xiang Yu said firmly, "Only by going deep into the market and understanding user needs up close can we find the root cause of the problem and develop the most effective solution."
The next morning, Xiang Yu and Yan Jin brought their team to an experience store under the company. They did not alarm the store staff, but pretended to be ordinary customers, observing the users' usage and listening carefully to their opinions and suggestions.
A young user was trying out a new mobile phone in the experience store. He frowned slightly and slid his finger across the screen a few times, as if he had encountered some problem. Seeing this, Xiang Yu walked over calmly.
"Is there anything I can help you with?" Xiang Yu's voice was gentle and polite.
The young man looked up and saw a man with extraordinary bearing. He was stunned for a moment before saying, "This phone seems to be a bit slow in response, especially when playing games, it often freezes."
"What game are you playing? Would you mind demonstrating it for me?" Xiang Yu asked patiently.
The young man nodded and opened the game. Xiang Yu carefully observed the game screen and asked the user about his experience.
In the next few days, Xiang Yu and Yan Jin visited many experience stores, dealers, and potential customers, and collected a lot of valuable first-hand feedback.
After returning to the company, Xiang Yu immediately convened the technical team and gave them detailed feedback on the collected problems and suggestions. Liu, an R&D expert, led the team to quickly make targeted improvements to the product based on these feedbacks, optimize the system architecture, and improve the performance and stability of the product.
At the same time, market researcher Li was in a coffee shop, sorting out the market information he had collected during this period. Suddenly, his eyes were attracted by the conversation of a man at the next table...
Market researcher Li originally just wanted to sort out the recent market research materials in the afternoon free time, with a cup of coffee and a dessert, to sort out his thoughts in a leisurely atmosphere. The intermittent conversation of two men at the next table came into his ears, but he didn't pay attention to it until the keywords "smart home", "ecosystem" and "strategic cooperation" made him think.
He raised his head and observed the two people at the next table calmly. One of the men was dressed in a suit and had an elegant temperament. He was talking about something incessantly, while the other man listened very attentively and nodded his head from time to time to show his agreement. Market researcher Li keenly noticed that this elegant man was Mr. Wang, the founder and CEO of "Future Home", a giant company that has become famous in the field of smart homes in recent years.
This was a rare opportunity, so market researcher Li decided to take the initiative. He stood up and walked to the next table, politely handing over his business card, "Hello, Mr. Wang. I am a market researcher for Xiang Group. May I bother you for a few minutes?"
Mr. Wang took the business card with a little surprise. When he saw the words "Xiang Group", he understood. "So you are a friend of Xiang Group. Please take a seat. Is there anything I can help you with?"
Market researcher Li briefly introduced the current situation of Xiang Group and the products it is developing, and expressed his intention to enter into strategic cooperation with "Future Home". "Mr. Wang, we know that "Future Home" has leading technology and rich market experience in the field of smart home, and our Xiang Group is also committed to creating a high-quality smart life experience. I believe that the cooperation between the two sides will definitely achieve a win-win effect."
After listening to the introduction of market researcher Li, Mr. Wang pondered for a moment, "Xiang Group is a respectable company. They have been deeply involved in the traditional manufacturing industry for many years and are very strong. We, Future Home, have been committed to finding excellent partners to jointly promote the rapid development of the smart home industry..."
After an in-depth exchange, Mr. Wang fully affirmed the R&D capabilities and market prospects of Xiang Group, and the two sides reached a consensus on the framework of strategic cooperation.
When the news reached the company, the whole team was excited. The cooperation with "Future Home" undoubtedly gave Xiang Group a shot in the arm for product development and market promotion. Xiang Yu tightly held the hand of market researcher Li and said, "You have done a great job this time! With the technical support and market channels of "Future Home", we can let go and do a great job!"
In the office, Xiang Yu and Yan Jin smiled at each other, and everything was self-explanatory... The cooperation with "Future Home" was like timely rain, injecting strong impetus into Xiang Group's product development and market promotion. The close cooperation between the technical teams of both parties made the product functions more complete and the user experience smoother. At the same time, the mature market channels of "Future Home" also quickly opened up sales for the product.
The market feedback data is getting more and more encouraging day by day, and the sales volume and reputation of the products are rising rapidly. The online store, which was once deserted, now has a flood of user reviews and rave reviews. The offline experience store has also changed from the previous desertedness, and customers come to consult and buy in an endless stream.
"Mr. Xiang, this is the latest sales report, please take a look." Market researcher Li excitedly handed a document to Xiang Yu, "Our product sales this week have exceeded the total of last month, and are still growing! Not only have we made up for the previous losses, but we have also brought huge profits to the company!"
Xiang Yu took the report and carefully browsed the numbers on it, with a long-lost smile on his face. He raised his head and looked at Yan Jin who was also happy, "It seems that our transformation this time is very successful."
Yan Jin smiled and nodded, "All of this is inseparable from the joint efforts of everyone. Of course, it is also thanks to your persistence in the beginning." She paused, "However, now is not the time to relax. We still need to continue to work hard, strike while the iron is hot, expand market share, and achieve a comprehensive transformation of the company's business."
"You're right. We can't be satisfied with the status quo." Xiang Yu's eyes flashed with ambition. "I have asked the marketing department to formulate the next promotion plan. We need to..."
Before he finished speaking, there was a knock on the office door, and the assistant's voice came from outside the door, "Mr. Xiang, Mr. Yan, the preparations for the celebration banquet are ready, you see..."
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