After Mr. Xiang divorced, the president regretted it

Chapter 375 Survival from desperate situation

Market analyst Li's face looked particularly pale under the light. He took a deep breath and said in a heavy tone: "Mr. Xiang, Mr. Yan, we still underestimated the strength of our opponent's counterattack..."

"Let's get to the point." Xiang Yu habitually stroked the ring on his ring finger. It was the proof of his and Yan Jin's marriage agreement. But now, there was nothing under the ring, as if reminding him of something.

"After the competitor's product was launched, the market reaction was extremely hot," market analyst Li opened the tablet in his hand and projected the latest data charts onto the screen. "Their market share increased by 15% in just one week, while our product sales fell by 8%. If this trend continues..."

He didn't finish his words, but everyone present understood what this meant. Yan Jin's face was calm, her eyes scanned the data on the screen sharply, and her fingers tapped lightly on the table, which was her habitual action when she was thinking.

"It seems that our opponent won't cry until he sees the coffin." Her tone was calm, but it carried a pressure that could not be ignored.

"I have asked the marketing department to analyze the reasons for the success of our competitors," added market analyst Li. "They focus on cost-effectiveness. Their prices are 20% lower than ours. They have also put a lot of effort into channel construction and have almost monopolized all offline sales channels."

"Price war and channel monopoly..." Xiang Yu sneered, "Outdated tactics, but they work time and time again. It seems that our opponent will not give up until he achieves his goal."

Yan Jin pondered for a moment and said decisively: "Notify everyone and convene an emergency board meeting. We need to adjust our strategy and face the battle head-on!"

Xiang Yu nodded slightly, with a hint of admiration in his deep eyes. Yan Jin always gave the calmest and most rational judgment when he was hesitant.

That night, the X Group headquarters was brightly lit, and a war without gunpowder was about to begin... In the conference room on the top floor of the X Group headquarters building, the atmosphere was so solemn that it seemed as if the air had become thinner. Outside the huge floor-to-ceiling windows, the city's night view was colorful, forming a sharp contrast with the tense atmosphere inside.

"The other party is coming with great force and is clearly well prepared," a director said worriedly. "We must come up with a response strategy as soon as possible, otherwise the consequences will be disastrous."

"I have asked the marketing department to develop a new promotional plan. We plan to increase discounts and expand online sales channels at the same time," the marketing director reported.

"Not enough." Yan Jin shook his head, his eyes sharp. "The opponent's goal is very clear, which is to drag us down through price war. We can't follow their pace, we must find another way."

"But, is there any other solution?" someone asked.

Yan Jin did not answer directly, but turned to look at Xiang Yu: "What do you think?"

Xiang Yu was silent for a moment, and a gleam of light flashed in his deep eyes: "Instead of passively defending, it is better to take the initiative. I suggest that we go deep into the market to understand our competitors and consumers."

Yan Jin nodded in agreement. After the meeting, they led the team to the market without stopping for a moment. They visited shopping malls and supermarkets, communicated with consumers face to face, and carefully asked for their opinions and suggestions on the products. They also disguised themselves and sneaked into competitors' sales stores to secretly observe their sales strategies and product features.

After a few days, although they were exhausted, they also gained a lot. They found that in order to reduce costs, competitors made some compromises on product quality, resulting in a fatal defect in the product, but it has not yet been discovered by consumers.

"This is an opportunity!" Xiang Yu said with a hint of excitement, "We can target their flaws, launch improved products, and use this as a breakthrough to fight back."

Yan Jin calmly analyzed: "Their advantages lie in price and channels, while our advantages lie in brand and quality. As long as we grasp the pain points of consumers, we can turn the situation around."

After returning to the company, they immediately called together the R&D team to improve the product, optimize the design, and enhance the quality overnight. At the same time, the marketing department also began to plan a new marketing plan, preparing to fight a beautiful turnaround.

Everything is ready, just waiting for the moment when the new product is launched...

"This time, we will let our opponents know who the real king is." Yan Jin stood in front of the French window, looking into the distance, with confidence flashing in his eyes.

Xiang Yu stood beside her, his mouth slightly raised. He knew that their era had just begun. He reached out and held Yan Jin's hand, but in the next second, he suddenly realized something and let go as if he had been electrocuted... On the first day of the new product's launch, the official website of X Group was overwhelmed by the influx of consumers. The improved product perfectly solved the pain points that consumers had previously criticized, and it was also upgraded in appearance and function. Coupled with the extremely competitive price, it quickly detonated the market. On major social media, discussions about X Group's new products were overwhelming and received rave reviews. Even a well-known blogger rated it as the best product of the year and recommended it to his fans.

Yan Jin and Xiang Yu's names were linked together again, and the media began to talk about how the former husband and wife team had won a beautiful comeback in the business world. However, Yan Jin turned a blind eye to all this, and she focused all her attention on the company's business. Data reports and market feedback became her life's entirety.

"Their new product is selling like hot cakes and has seriously affected our market share!" The atmosphere at the high-level meeting of a rival company was depressing and anxious.

"We must take measures and cannot just sit there and wait for death!" The marketing director slammed the table, his tone filled with anxiety.

"Lower prices! Increase online promotion efforts! Contact key opinion leaders (KOLs) to promote products!" A series of countermeasures were proposed. However, in the face of the powerful offensive of Group X, these measures were like a mantis trying to stop a chariot, and had little effect.

"How exactly did they improve their products? How did they do it in such a short time?" the competitor's technical director was puzzled.

"What's even more terrifying is their marketing strategy, which is simply a textbook operation!" The marketing director's face was extremely ugly. "Now consumers' favorability towards their brand has skyrocketed, and we..."

The meeting fell into silence, and everyone was thinking about the same question: Do they still have a chance of winning this battle?

At this time, in the conference room on the top floor of the X Group headquarters building, the atmosphere was completely different. On the huge projection screen, the real-time data curve clearly showed the rapid growth of the company's performance.

"It seems that our strategy has been successful." Yan Jin stared at the screen with a calm tone, but there was an imperceptible ripple in the depths of his eyes.

"This is just the beginning." Xiang Yu's gaze moved away from the screen and fell on Yan Jin, "Next, there is a more important task..." He paused, with a barely perceptible solemnity in his tone, "Yan Jin, are you willing to..." "...Yan Jin, are you willing to continue to serve as the Chief Executive Officer (CEO) of X Group and lead the company to a higher peak?" Xiang Yu's voice echoed in the majestic conference room, and his eyes looked at Yan Jin with burning eyes.

Below the stage, the senior executives of X Group all held their breath, their eyes all focused on Yan Jin. The successful launch of the new product made everyone look at this once-doubted strong woman with new eyes. They realized that Yan Jin not only had a keen insight into the market and decisiveness, but more importantly, her strict requirements for product quality and accurate grasp of user needs were the key to X Group's survival.

Yan Jin looked calm, as if she had expected all this. She slowly stood up, her eyes swept across the expectant faces below the stage, and a confident arc appeared at the corner of her mouth.

"The success of the new product is just the beginning," Yan Jin said in a cold but firm voice. "The goal of X Group has never been to survive in the short term, but to reach for the stars and the sea!" She paused and turned her gaze to the huge projection screen, which displayed the latest market share data. "What we need to do is to continue to increase investment in research and development, launch more innovative products that exceed user expectations, consolidate and expand our market advantage, and become a true leader in the industry!"

Thunderous applause broke out from the audience, and everyone's face was filled with excitement and excitement. They believed that under Yan Jin's leadership, the future of X Group would be even more brilliant!

Xiang Yu's eyes never left Yan Jin, and deep in his eyes was admiration and love that he couldn't hide. He knew that Yan Jin was a woman worth protecting and cherishing for his whole life.

After the meeting, Yan Jin returned to the office and the secretary handed him a document. "Boss Yan, this is the schedule for tomorrow morning."

Yan Jin took the document and his eyes fell on one of the lines. His pupils shrank slightly: Zhao Group Product Quality Issues Investigation Meeting.

She closed the file and raised a meaningful smile: "It seems that the fun has just begun..."

At the same time, in the president's office of the Zhao Group, President Zhao was anxiously answering the phone, his tone full of anxiety and uneasiness...

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