Yan Jin politely gestured to Zhao Ming and answered the call. "Hello, who is this?"

"Hello, Mr. Yan. I am Chen, a media person from Urban Voice. Excuse me for disturbing you, but I want to talk to you about the coverage of the 'Light of Hope' charity project." A calm yet enthusiastic male voice came from the other end of the line.

"Urban New Voice"? Yan Jin was slightly startled. This media is known for its truthful, objective and fair reporting, and enjoys a high reputation in the industry. "Hello, Mr. Chen, I really appreciate your reporting style. What aspects of "Light of Hope" do you want to know?" Yan Jin's tone was calm, but he couldn't hide the joy in his heart.

"That's right, Mr. Yan. We have noticed that your company and you have been continuously promoting the 'Light of Hope' project, and it has achieved very good social benefits. We hope to conduct an in-depth report on this project, not only to show the results of the project, but also to explore the stories behind the project, as well as the efforts you and Mr. Xiang have made, to deliver more positive energy to society."

"Mr. Chen, you are a media person with a strong sense of social responsibility. I am happy to be interviewed by you." Yan Jin agreed without hesitation.

A few days later, Metropolitan New Voice published a full-page report on the "Light of Hope" charity project under the title "Voice of Justice". The article detailed the original intention of the project: to help young people like Zhao Ming who are in trouble due to accidents or illnesses, provide them with medical assistance, psychological counseling and vocational skills training, and help them rekindle hope in life.

The report also interviewed several beneficiaries, who told with real emotion how the "Light of Hope" project helped them get out of trouble and embrace life again. Between the lines, there is a lot of gratitude to Yan Jin and Xiang Yu, as well as hope and vision for the future.

Chen, a media person, did not deliberately exaggerate, but used plain language and real cases to convey the warmth and strength behind the "Light of Hope" project to every reader. At the end of the report, he wrote: "Ms. Yan Jin and Mr. Xiang Yu are not only successful entrepreneurs, but also philanthropists with a strong sense of social responsibility. They have proved with practical actions that the success of an enterprise should not only be profit-oriented, but also bear corresponding social responsibilities..."

Putting down the newspaper in his hand, Xiang Yu looked up at Yan Jin, his eyes full of admiration and... a hint of barely perceptible bitterness.

Once "Voice of Justice" was released, it caused a huge social response. It received rave reviews online, and people forwarded and liked it, praising Yan Jin and Xiang Yu as "conscientious entrepreneurs" and "angels on earth." Major media also reprinted and reported on it, and for a time, the "Light of Hope" charity project became a hot topic in society.

As a result, the stock price of Xiang Group has also been rising, setting a recent record high. Investors are optimistic about the company's development prospects, believing that a company with a strong sense of social responsibility will surely win a broader market and longer-term development.

Yan Jin and Xiang Yu naturally would not miss this opportunity. They struck while the iron was hot and launched a series of public welfare activities within the company, calling on all employees to actively participate in social welfare undertakings.

"We hope that every Xiangshi person can become a beam of 'light of hope' and use their actions to help more people in need," Yan Jin said emotionally at the company conference. "I believe that a company full of love will also win the respect and love of all employees."

Under the leadership of Yan Jin and Xiang Yu, the employees of Xiang Group actively participated in various volunteer activities. Some of them went to welfare homes to accompany the elderly, some went to special schools to teach disabled children, and some spontaneously organized fundraising activities to contribute their own strength to the people in the disaster area...

For a time, the entire Xiang Group was immersed in a warm and positive atmosphere. Employees felt happy in their dedication and had a deeper understanding of the company's social responsibility and commitment.

However, just when the company's social image reached its peak and was thriving, an envelope of unknown origin appeared on Yan Jin and Xiang Yu's desk. Xiang Yu opened the envelope, took out the letter inside, and his face suddenly became solemn...

Xiang Yu's deep eyes quickly scanned the contents of the letter, and his brows knitted involuntarily. There was no signature on the letter, only a few short lines of words, but it exuded a strong smell of gunpowder.

"What's wrong?" Yan Jin, who was sitting opposite, noticed that Xiang Yu was acting strangely, put down the documents in his hand, and asked softly.

Xiang Yu handed the letter to Yan Jin, his tone so calm that no emotion could be heard: "Take a look."

Yan Jin took the letter, glanced at the words on it, and a faint smile appeared on the corner of his mouth: "Is this... a declaration of war?"

The content of the letter was simple. It pointed out directly that the Xiang Group's recent high-profile charity work was just to gild the company's image, and vowed to compete with the Xiang Group for market share at the industry summit one month later.

"It seems that we have been so popular recently that some people can't sit still." Yan Jin put the letter on the table. There was no panic in his tone, but rather a hint of excitement that he was eager to try.

Xiang Yu's deep gaze fell on Yan Jin's face. He knew that Yan Jin also had the blood of not admitting defeat in his bones. This charity event not only won a good social image for Xiang Group, but more importantly, it allowed Yan Jin and Xiang Yu to see the unity and positive power within the company.

"Are you afraid?" Xiang Yu asked in a deep voice. He wanted to know whether Yan Jin could still keep a cool head in the face of provocation from his competitors.

"Afraid?" Yan Jin chuckled, his eyes gleaming with confidence, "Why should I be afraid? We have done good things, we have a clear conscience, and..."

She paused and said firmly: "I believe that after this charity event, our team is stronger than ever and we are confident to meet any challenge!"

Xiang Yu's mouth corners slightly raised, revealing a smile of appreciation. Yan Jin's confidence and decisiveness, as always, made him admire. He knew that this war without gunpowder smoke had just begun.

"In that case, let them see what real strength is!" Xiang Yu said, picked up the phone on the table and dialed a number...

"Notify all executives to have a meeting in the conference room in ten minutes!"

Chapter 368 The Voice of Justice

The atmosphere in the conference room was solemn. The beam of light from the projector hit the screen, showing market analysis charts and competitor information. Yan Jin and Xiang Yu stood side by side in the front, listening to the reports of the heads of various departments with serious expressions.

"Based on the current situation, the other party is coming with great force and is clearly well prepared." The marketing manager pushed his glasses and said solemnly, "They have made sufficient preparations in terms of price war and channels, which has had a certain impact on our market share."

Xiang Yu frowned slightly and asked in a deep voice: "What about our advantageous product lines? How is the market feedback?"

"Our superior product lines are still solid, and our customers are very loyal," the product manager replied. "But the other party has launched several competitive products that are very similar to ours in terms of function and design, trying to grab some market share."

Yan Jin tapped the table with his fingers and analyzed calmly: "It seems that the other party wants to fight a protracted war and consume our resources and energy."

"That's right." Xiang Yu continued, "We can't take it lightly. We must formulate a thorough response strategy to win this battle!"

In the next few days, the entire company entered a state of preparation. Yan Jin and Xiang Yu led the team to work day and night to formulate marketing plans, optimize product design, strengthen customer maintenance... They were like two tireless machines, going all out for a common goal.

However, just when they thought everything was under control, a sudden piece of news broke the brief peace.

"What? Wu Group wants to cancel its cooperation with us?!" Xiang Yu stood up suddenly, his tone full of disbelief.

"Yes, Mr. Xiang." The assistant replied in a panic, "Mr. Wu called to inform us personally, saying that their company decided to change suppliers and terminate all cooperation with us."

This news was like a bombshell, causing an uproar within the company. Wu Group had been a partner of Xiang Group for many years, and the two sides had always maintained a good cooperative relationship. The sudden cancellation of the cooperation undoubtedly brought huge losses and pressure to Xiang Group.

Yan Jin forced himself to calm down and asked in a deep voice: "Do you know what the reason is?"

"Mr. Wu didn't reveal the specific reason," the assistant shook his head, "he just said that this was a decision made by the company's top management and asked us not to contact him again."

Xiang Yu's face turned pale, and he realized that this matter was unusual. Wu Group chose to cancel the cooperation at this juncture, most likely because it was instigated by its competitors.

"It seems that the other party wants to give us a warning." Yan Jin said in a cold tone, "We can't just sit there and wait for death. We must find out the truth of the matter as soon as possible!"

Xiang Yu nodded and said decisively: "You make arrangements immediately, and we will go to Wu Group in person!"

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