After Mr. Xiang divorced, the president regretted it

Xiang Yu slowly uttered a name, "Galaxy Technology."

The smile on Yan Jin's face gradually froze. The name Galaxy Technology was like a huge rock, weighing heavily on her heart. Galaxy Technology was a newly emerging technology company, famous for its bold innovation and radical market strategy.

"How are their products?" Yan Jin asked in a deep voice, with a serious tone.

"According to market research, Galaxy Technology's new product has similar functions to ours, but the price is 20% lower, and..." Xiang Yu paused, frowning even more tightly, "Their product design is more fashionable and more in line with the aesthetics of young people."

The noise in the banquet hall seemed to be isolated, and the air between Yan Jin and Xiang Yu seemed to freeze. Both of them knew that a new war was about to begin.

The next morning, the atmosphere in the company's high-level meeting room was solemn. The projector clearly displayed the market research data. Galaxy Technology's new product was like a sharp lightning, quickly grabbing market share.

"Everyone, the situation is serious. What do you think?" Yan Jin glanced at everyone present and asked in a deep voice.

"Galaxy Technology is coming at us with great force. We must come up with a response strategy as soon as possible!" The marketing manager spoke first, with a hint of anxiety in his tone.

"Their price advantage is too obvious. We must find a way to reduce costs!" The production manager also expressed his opinion.

For a while, the conference room was full of discussions, and various suggestions emerged one after another. Yan Jin and Xiang Yu listened carefully, nodding and frowning from time to time. They were thinking and weighing.

"I think we can't just keep fighting a price war." After a moment of silence, Yan Jin spoke, her voice calm and firm, "Although Galaxy Technology is cheap, we still have advantages in product quality and after-sales service. We should focus on improving product quality, strengthening brand value, and providing better after-sales service."

"I agree with Mr. Yan's opinion." Xiang Yu took over the conversation, "In addition, we must increase our investment in research and development and develop more competitive new products so that we can be invincible in future competition."

The meeting lasted until late at night, and a detailed response strategy gradually took shape. After the meeting, Yan Jin and Xiang Yu walked out of the company building side by side. Under the night sky, the city lights were brilliant, and in the distance, the billboard of Galaxy Technology was flashing a dazzling light.

"Xiang Yu," Yan Jin stopped and turned to look at the man beside him, "Let's win this battle together!"

Xiang Yu looked at the confident and powerful woman in front of him, and a warm feeling surged in his heart, "Okay, let's win together!"

The next day, Yan Jin and Xiang Yu began to implement their plan without stopping. They contacted suppliers, optimized production processes, and strengthened marketing promotion... However, at this time, the boss of partner Huang brought an unexpected news...

"Boss Yan, Boss Xiang, I have an idea..." Boss Huang walked into the office hesitantly, holding a document tightly in his hand, "Regarding this competition with Galaxy Technology, I think we can..."

He took a deep breath, as if he had finally made up his mind, "We can try a new marketing model and cooperate with the most popular live broadcast platform to carry out online promotion and sales!"

Yan Jin and Xiang Yu looked at each other, and saw a hint of surprise in each other's eyes. Live streaming is indeed a bold attempt for their traditional industry.

"Can you tell me in detail?" Xiang Yu motioned Boss Huang to sit down and personally poured him a cup of tea.

"Nowadays, young people prefer to shop online. Live streaming can display products more intuitively, interact with consumers, and quickly open up the market with the help of the platform's traffic advantage." Boss Huang's speech speed gradually increased, and he was obviously full of confidence in this plan. "We can invite the top anchors of the platform and combine the characteristics of our products to create a series of live streaming activities..."

He talked about his plan non-stop, from the selection of anchors, to the design of live broadcast content, to the later publicity and promotion, every link was considered in detail. Yan Jin and Xiang Yu listened carefully, nodding from time to time, and asking questions from time to time. The office was filled with the sound of discussion.

"This plan is indeed very creative, but..." Yan Jin tapped the table with his fingers, "Live streaming requires a lot of capital investment, and the effect is difficult to predict. We are now..."

Before she could finish her words, she was interrupted by a knock on the door.

"Please come in."

Bank manager Lin walked in with a smile on his face, "Mr. Yan, Mr. Xiang, long time no see."

"Manager Lin, why are you here?" Xiang Yu stood up and signaled his secretary to add a chair for Manager Lin.

"I came here today to tell you two a piece of good news," Manager Lin said with a smile, "Our bank is very optimistic about the future development of your company and is willing to provide you with short-term financial support to help you overcome the difficulties."

Yan Jin and Xiang Yu were both stunned. They didn't expect that at this critical juncture, the bank would actually take the initiative to provide financial support.

"This..." Yan Jin was a little unbelievable, "We didn't apply for a loan from your bank."

Manager Lin waved his hand, "I know, but we believe in your company's strength and believe that your company can overcome the difficulties at hand." He paused and looked at Yan Jin and Xiang Yu meaningfully, "Moreover, we also believe that your company's new products will be a great success."

After seeing off Manager Lin, Yan Jin and Xiang Yu's office fell into silence. Boss Huang's marketing plan, coupled with the bank's financial support, seemed to have opened a new door for them.

"It seems that we have to plan carefully..." Xiang Yu broke the silence, picked up the phone and dialed a number.

"Boss Liu, how are you doing recently? I have something I want to discuss with you..."

Liu, the partner shareholder, laughed heartily on the other end of the phone, but soon his tone turned serious...

"Old Xiang, you called me. Have you come up with a solution?" Shareholder Liu's voice was a little tired. It was obvious that the sudden rise of Galaxy Technology also made him feel stressed.

"Well, we have some preliminary ideas and would like to discuss them with you." Xiang Yu succinctly told shareholder Liu about the live streaming sales plan proposed by Boss Huang and the bank's willingness to provide financial support.

There was silence on the other end of the phone for a moment before shareholder Liu's voice rang out again, with a hint of surprise and hesitation in his tone, "Live streaming to sell goods? This...will this work? We've never tried it before."

"I know, but this may be a breakthrough for us." Xiang Yu said firmly, "The reason why Galaxy Technology was able to quickly seize the market is because they grasped the consumption habits of young people. If we stand still, we will be eliminated by the market sooner or later."

Shareholder Liu sighed, "You're right. We can't just sit there and wait for death. Let me think of a way to contact some experts in the industry and see if they have any new breakthroughs in technology that we can learn from."

"Okay, then I'll trouble you, Mr. Liu." Xiang Yu hung up the phone and breathed a long sigh of relief.

At the same time, Yan Jin was not idle. She found the company's financial consultant, Mr. Zhao, and told him in detail the company's current financial situation and Xinghe Technology's product pricing strategy.

"Mr. Zhao, do you think it is possible for us to further reduce costs and lower prices to compete with Xinghe Technology while ensuring product quality?" Yan Jin asked seriously.

Mr. Zhao is an experienced financial expert. He adjusted his glasses and carefully flipped through the financial statements in his hands, frowning slightly. "Mr. Yan, according to my analysis, our company's cost control has been done quite well. But..."

He paused, pointed to a few data items on the report and said, "Our raw material procurement costs and equipment depreciation costs for the production line are still a bit higher than those of Galaxy Technology."

"Then is there any way we can optimize it?" Yan Jin asked.

"In terms of raw materials, we can try to sign long-term cooperation agreements with suppliers to obtain greater price discounts. In terms of equipment, we can consider introducing some more automated production lines to reduce labor costs and losses." Mr. Zhao put forward his own suggestions.

After listening to this, Yan Jin nodded seriously, "Okay, I understand. I will arrange for people to implement these matters as soon as possible."

Everything seemed to be moving in the right direction, but Yan Jin and Xiang Yu knew in their hearts that this was far from enough.

"It seems that we have to go to the market in person..." Yan Jin put down the documents in his hand and looked at Xiang Yu, with a determined light flashing in his eyes...

Yan Jin's proposal was exactly what Xiang Yu wanted. The next morning, they took off their usual suits and changed into light clothes, and took a few company backbones to go to major shopping malls and electronic product experience stores to conduct market research.

They traveled almost all over the city throughout the day. From being unfamiliar and reserved at first to being able to communicate with young consumers openly and ask about their experience and willingness to buy, Yan Jin and Xiang Yu gained a lot of valuable experience.

"Young people nowadays have higher and higher requirements for products. They not only want powerful functions, but also fashionable appearance and convenient use..." In a digital plaza, the words of a young girl made Yan Jin fall into deep thought.

"You are right. Our previous product designs were indeed too focused on practicality and ignored the aesthetic needs of young people." Xiang Yu also deeply agreed.

After returning to the company, Yan Jin and Xiang Yu immediately organized an emergency meeting of the design department and the marketing department to summarize and analyze the user feedback and market information collected during the survey, and formulated a new product development plan based on the company's actual situation.

After more than a month of intense research and development and repeated testing, the company finally launched an upgraded product. The new product has not only been optimized and upgraded in terms of function, but also incorporated more fashion elements, and has a more delicate and compact appearance. Once it was launched on the market, it was warmly sought after by consumers.

The company's performance also recovered and its market share gradually increased. However, Galaxy Technology was obviously unwilling to be surpassed. They responded quickly, increased product promotion efforts, and launched a series of preferential activities in an attempt to seize the market.

"It seems that this competition is far from over..." Yan Jin looked at the latest market data report and frowned slightly.

"Don't worry, we have a backup plan." Xiang Yu's eyes flashed with confidence, "I have asked the R&D department to speed up the progress of the new project..."

He paused, lowered his voice, and said with a hint of mystery, "This time, we are going to launch a disruptive product..."