The black car shuttled through the morning light and finally stopped at the door of a large supermarket. Xiang Yu got out of the car, took a deep breath, straightened his suit, and walked in with firm steps.

"Mr. Xiang, you are here in person!" Seeing Xiang Yu, Huang, the supermarket's distributor, was surprised and hurriedly came forward to greet him.

"Old Huang, I'm sorry for making you suffer during this period." Xiang Yu patted his shoulder with a sincere look, "I came here this time to talk to you in person and listen to the real thoughts of consumers."

Dealer Huang sighed and shook his head. "Of course I don't believe those rumors! But..." He pointed to a corner of the shelf. The area that was originally filled with Xiang's products was now occupied by competitors' products, leaving only a few sparse items. "Now many consumers have been misled, and our sales have plummeted!"

Xiang Yu followed his gaze and his expression became more serious. He knew that this battle would not be easy to fight.

"Come on, take me to see the customers' reactions." Xiang Yu said in a deep voice.

People were coming and going in the supermarket. Xiang Yu and Huang the distributor stood by the shelf, carefully observing the customers' choices. A middle-aged woman walked to the shelf, picked up a box of Xiang's products, looked at it carefully, and put it back.

"Hello, Auntie, why don't you choose this product?" Xiang Yu walked forward and asked politely.

"As for me, I'm old, so I only like old brands and don't dare to try other ones easily." The middle-aged woman smiled and turned away.

Xiang Yu was silent. He knew that changing consumers' inherent ideas would not happen overnight.

At the same time, Yan Jin was sitting in front of the computer, staring at the screen intently. Her fingertips quickly tapped the keyboard, and under her operation, messages were quickly posted to major social platforms.

"Support local brands and reject malicious competition!"

"Xiang Group, quality assurance, trustworthy!"

……

The topic of "supporting local brands" initiated by Yan Jin quickly attracted the attention and discussion of netizens.

"I have always liked Xiang's products, they are of good quality and reasonably priced!"

"I hope everyone will not be misled by rumors and believe in our own national brands!"

More and more netizens have joined this massive online movement, cheering for the Xiang Group. The direction of public opinion is quietly changing.

At dusk, Xiang Yu dragged his tired body back to the car. He rubbed his brows, picked up his phone, and called dealer Huang:

"Old Huang, I have an idea..."

"What did you say? Really?" On the other end of the phone, dealer Huang's voice was filled with disbelief and surprise.

"That's right." Xiang Yu raised a confident smile, "I have contacted several media outlets, and they will interview us tomorrow to clarify the facts. At the same time, I will publicly apologize to consumers and take responsibility for the shortcomings of our company in publicity."

"Okay! Okay! Mr. Xiang, don't worry, I will fully cooperate with you!" Dealer Huang was so excited that he was incoherent. He knew that Xiang Yu was really going all out this time.

After hanging up the phone, Xiang Yu leaned back in his chair and breathed a sigh of relief. He knew that the battle had just begun, but he believed that as long as they persisted, they would be able to win the final victory.

At the same time, on the other side of the city, an internet celebrity named Liu Consumer was talking to his phone screen:

"Hello everyone, I'm Consumer Liu. Today I want to talk to you about the recent Xiang Group incident..."

In the video, consumer Liu recounted in detail his true feelings about using Xiang's products over the years, and analyzed the truth behind this incident from a professional perspective.

"I believe that a truly good brand can stand the test of time and the market. I support the Xiang Group and hope that everyone can consume rationally and not be deceived by rumors with ulterior motives."

Once Liu's video was released, it quickly sparked heated discussions on the Internet. Many netizens left messages to express their support, and many people said they wanted to try Xiang's products in person.

Seeing that the public opinion on the Internet was slowly changing, Liu decided to make further efforts. He contacted several merchants he often cooperated with, as well as some opinion leaders with many fans on the Internet, and jointly organized an offline experience event.

On the day of the event, the mall was crowded with people and it was very lively. Consumer Liu and several opinion leaders personally introduced the advantages of Xiang's products to consumers and invited everyone to try them for free.

"This facial cream is really good. My skin is sensitive and I had allergic reactions after using many big brands before, but not this one. It also has a very good moisturizing effect!" A young girl happily shared her experience of using it.

"I have always believed in the Xiang's brand. The quality of their products is impeccable, and the prices are much more affordable than those of foreign brands!" A middle-aged aunt praised Xiang's products.

Looking at the sincere smiles on the consumers' faces and listening to their heartfelt praise, Xiang Yu and Yan Jin smiled at each other, and everything was said without words.

However, at this moment, Xiang Yu's phone suddenly rang, and an unfamiliar number appeared on the screen. He frowned and answered the call:

"Hello, who is it?"

"Mr. Xiang, long time no see..." A cold voice came from the other end of the phone, "It seems that you have been doing well recently..."

Hearing this voice, Xiang Yu's face instantly darkened. He knew that the real battle had just begun...

"Market Manager Wang, look at the trend online..." The panicked voice of the assistant brought Market Manager Wang back to his senses from his complacency. He had originally planned to take advantage of this public opinion storm to completely defeat the Xiang Group, but he did not expect Xiang Yu and Yan Jin to be so tenacious and stabilize the situation so quickly.

"Trash! A bunch of useless things!" Marketing Manager Wang slammed the pen in his hand on the table, burning with anger. He had carefully planned the attack, and originally thought that it would make the Xiang Group unable to recover, but he didn't expect it to be like hitting cotton, and it didn't have the expected effect.

"What should we do now?" the assistant asked cautiously, fearing to anger this moody boss.

"Increase the efforts! Contact more water armies to continue spreading rumors!" A hint of ruthlessness flashed in the eyes of market manager Wang, "I don't believe that they can turn things around!"

At the same time, Xiang Group's customer service department is under unprecedented pressure.

"What? You said our product caused your skin allergy?" Customer service representative Li suppressed his anger and patiently asked the customer on the other end of the phone, "Can you provide us with your purchase record and medical certificate? We will verify the situation as soon as possible."

Since the malicious smear incident by competitors, the customer service department has received many similar complaint calls. Some customers did encounter problems, but more were instigated and deliberately came to find fault.

"I don't have any purchase record, nor do I have any medical proof. Anyway, I have an allergic reaction after using your product. If you don't compensate me, I will expose you online!" said the customer on the other end of the phone rudely.

Faced with such unreasonable behavior, Li, a customer service representative, took a deep breath and told himself to stay calm. He knew that this was the most difficult time for the company, and the words and deeds of every customer service representative represented the company's image.

"Ma'am, please understand that our company has a complete after-sales service system. If you really have problems using our products, we will definitely bear the corresponding responsibilities." Customer service representative Li's voice is still professional and friendly. "However, if you cannot provide any evidence, we have no way to judge your situation. I hope you can understand."

Similar conversations take place every day in the customer service department. Customer service Li and his colleagues are like solid fortresses, resisting attacks from all sides. They always believe that those who are innocent will be innocent, and as long as they persist, they will be able to win the trust of consumers.

It was late at night, and Xiang Yu and Yan Jin were still busy in the office. The desk was piled with documents, and various data reports flashed on the computer screen.

"It seems that our opponents do not intend to give up." Xiang Yu rubbed his tired brows and said in a serious tone.

Yan Jin nodded and handed him a copy of the latest market analysis report. "Their attacks are becoming more and more fierce, and their methods are becoming more and more despicable."

Xiang Yu took the report and read it carefully, his face becoming more and more gloomy. He knew that it was time to fight back, otherwise, their silence would only make the opponent more unscrupulous.

"We can't just sit there and wait for death." Xiang Yu stood up suddenly, his eyes flashing with determination, "It's time to respond to all this publicly..."

Xiang Yu took a deep breath and said firmly: "You are right, Jin, it is time to fight back. We must let everyone know that the Xiang Group is not afraid of any challenge!"

The next day, Xiang Group held a press conference and invited representatives from major media and the public to attend. The press conference was packed with people, and everyone wanted to know how Xiang Group would respond to the malicious smears from its competitors.

Yan Jin appeared at the press conference in a neat professional suit. Her elegant and confident steps and calm eyes exuded a powerful aura that instantly attracted everyone's attention.

"Everyone, I'm sorry to take up your time," Yan Jin said in a clear and firm voice. "We have collected sufficient evidence to investigate the malicious rumors about our company's products that have appeared on the Internet recently, and we will pursue legal action against the rumormongers."

As soon as Yan Jin finished speaking, a discussion broke out from the audience.

"We at Xiang Group always adhere to the principle of quality-oriented and consumer-centric," Yan Jin paused, and swept his eyes across the audience, his tone full of unquestionable firmness, "We will resolutely resist any behavior that harms the rights of consumers and will never tolerate it!"

Next, Yan Jin showed everyone present a large amount of evidence, including evidence that competitors maliciously hired Internet trolls to spread rumors, and evidence of fake product quality issues. These evidences were irrefutable and shocked everyone present.

"I believe that justice lies in the hearts of the people," Yan Jin said at last. "We will use practical actions to prove the innocence of our products. We also hope that consumers can make rational judgments and not be deceived by rumors with ulterior motives."

Yan Jin's speech won warm applause from the audience, and many people were inspired by her brave and confident attitude.

After the press conference, Yan Jin's speech video quickly went viral online and became a hot topic on various platforms. Many netizens expressed their support for Xiang Group and condemned its competitors' unfair competition.

"I know that there will be no problems with Xiang Group's products. Those rumors are obviously false!"

"I support President Xiang and President Yan and believe that justice will prevail over evil!"

"This kind of malicious competition is shameful and should be severely punished!"

The direction of public opinion began to change, and the reputation of the Xiang Group gradually recovered.

In the office, Xiang Yu and Yan Jin stood side by side in front of the window, looking at the bustling city night scene outside the window.

"We succeeded," Yan Jin said softly, with a hint of fatigue in his tone, but it couldn't hide the joy of victory.

"Yes," Xiang Yu nodded, but his eyes remained on Yan Jin's face, "Thanks to you..."

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