After Mr. Xiang divorced, the president regretted it
Chapter 195 The Strategy of the Wise
The piercing ring of the phone was like a bolt of lightning, splitting the tranquility of the office. Xiang Yu held the phone, his face terribly gloomy. In the brief conversation, every word was like an ice cone, lowering the temperature of the surrounding air by several degrees.
"What happened?" Yan Jin's heart began to beat faster. She rarely saw Xiang Yu lose his composure like this.
Xiang Yu took a deep breath and tried to calm himself down. He hung up the phone and scanned the crowd with a sharp gaze. "Market Manager Wang has launched a price war. Their company's new products have been reduced in price by 30%, and they have also launched various promotional activities in an attempt to grab our market share."
There was an uproar in the conference room, and everyone realized the seriousness of the situation. Price war has always been one of the cruelest means of business competition, and if you are not careful, you will lose everything.
"Why are you panicking?" Xiang Yu roared, shocking everyone, "We must calm down and find a way to deal with it!"
Yan Jin thought calmly. She knew that in a price war, blindly lowering prices would only hurt both sides, so she had to find other breakthroughs.
"I have an idea..." Dealer Huang, who had been silent all this time, suddenly spoke up with a serious expression. "I used to know a friend who worked in the company of market manager Wang. I heard that their price war this time is actually a desperate move. Their product costs are very high and they can't afford to lower prices for a long time."
Dealer Huang's words were like a ray of light in the dark night, pointing them in the right direction. Xiang Yu and Yan Jin looked at each other and saw hope in each other's eyes.
"We need to verify this news as soon as possible." Xiang Yu made a prompt decision, "Yan Jin, you are responsible for investigating their product costs, and I will contact other distributors to stabilize the market."
A war without the smoke of gunpowder officially began. Xiang Yu and Yan Jin acted separately. They knew that time is money and every minute and every second is crucial.
Late at night, the office was still brightly lit. Xiang Yu and Yan Jin worked side by side, with documents and materials piled in front of them.
"I checked, and their product costs are indeed very high. If they lower prices for a long time, they won't be able to make a profit at all." Yan Jin put down the documents in his hand and said in a firm tone.
Xiang Yu nodded, a gleam in his eyes, "Okay, I know what to do."
He picked up his phone and dialed a number. "Hello, please contact some media outlets for me. I want to hold a press conference..."
At the same time, a blogger with the ID "Tech Traveler" published an article on social media titled "In-depth Review: Is XX Product Worth Buying?", which instantly sparked heated discussions among netizens... The in-depth review article published by Tech Traveler was like a stone thrown into a calm lake, instantly stirring up a thousand waves. From a professional perspective, the article analyzed in detail the technical advantages, performance and user experience of Xiang's products, and objectively compared them with the products of competitors.
"I've heard that Xiang's products are of good quality, and this time I saw the professional reviews, which made me more determined to make the choice!"
“Price wars are not everything; the value of the product itself is the most important.”
“Support conscientious enterprises and look forward to Xiangshi launching more and better products!”
Netizens left messages one after another, expressing their recognition and support for Xiang's products. Among them, a netizen with the ID "Rational Consumer Mr. Liu" even published a long article, detailing his true feelings about using Xiang's products for three years.
"I have used similar products from many brands, but only Xiang's products really meet my needs. Not only is it stable in performance, but it is also easy to operate and has excellent after-sales service. This price war has shown me Xiang's responsibility and courage, and has also made me more resolute in my choice."
Mr. Liu's article resonated widely, and the number of readings and reposts quickly increased, becoming a hot topic on social media. When Xiang Yu saw the article, he couldn't help but smile. He knew that they had already won half of the battle.
"It's time to fight back." Xiang Yu closed his laptop, his eyes gleaming with confidence. He called together the company's top executives and announced his decision, "We will launch a limited-time promotion to give back to consumers for their support."
“But, President, if we also lower the price, will it…” The marketing manager hesitated.
"We are not lowering the price, but offering a limited-time discount." Xiang Yu interrupted him, "We will launch a limited edition product, upgrade it on the original basis, and provide more favorable prices and better services."
"At the same time, we will increase investment in research and development to develop more innovative products to meet the growing needs of consumers." Xiang Yu added, "I believe that as long as we insist on quality and serve with heart, we will be able to win the market."
Xiang Yu's decision was supported by all employees. They were in high spirits and ready to meet new challenges.
In the office, Yan Jin put down the phone and smiled confidently, "It seems that it is time to visit an old friend..." Yan Jin stepped into the headquarters building of the "Youxuangou" e-commerce platform elegantly, exuding a confident and capable temperament in every gesture. As an emerging e-commerce platform, "Youxuangou" has accumulated a good reputation and huge user traffic in a short period of time with its precise user groups and high-quality service experience, and has become the object of cooperation for many brands.
"Mr. Yan, I have heard of you for a long time! Seeing you is believing, you have an extraordinary temperament!" Dealer Huang came forward enthusiastically and ushered Yan Jin into the reception room. He knew the strength of Yan's Group and Yan Jin's influence in the industry, and was full of expectations for this cooperation.
"Mr. Huang, you are too polite. I have also been following the development of 'Optimal Shopping'. The concept and model of your platform are impressive." Yan Jin responded with a smile, and his tone was neither humble nor arrogant. After the two sides exchanged pleasantries, they quickly got to the point.
Yan Jin introduced the advantages and market positioning of Xiangshi products in detail, and proposed a personalized cooperation plan based on the user characteristics of the "Optimal Purchase" platform. "I believe that our products are highly compatible with your platform users, and this cooperation will definitely achieve a win-win situation." She said in a firm and infectious tone.
Dealer Huang listened carefully and nodded in agreement from time to time. He was deeply impressed by Yan Jin's professionalism and sincerity. He knew that cooperation with Xiang Group would not only bring high-quality products to the platform, but also enhance the platform's brand image.
After an in-depth discussion, the two sides finally reached a consensus and signed a cooperation agreement. Yan Jin successfully opened up a new online sales channel for Xiang's products, and also added a heavy bargaining chip to Xiang's Group's counterattack.
At the same time, the inside of the competitor company was in a gloomy mood. Marketing Manager Wang's face was livid, and he threw a series of market data reports on the table. With a "bang", the atmosphere in the conference room suddenly dropped to freezing point.
"Is this what you did?" He glared at his subordinates and growled with gritted teeth, "The sales volume of Xiang Group has increased instead of decreased, while our market share has been continuously squeezed. What are you doing for a living?!"
Facing the anger of market manager Wang, everyone was silent and dared not speak. They did not expect that the counterattack of Xiang Group would be so swift and powerful. They originally thought that they could take the opportunity to suppress it, but unexpectedly, it aroused their fighting spirit instead.
"What's the point of saying this now!?" Marketing Manager Wang waved his hands irritably, suppressing his anger. "Contact all major media and online platforms immediately. I want to show them what a true 'conscientious enterprise' is..." A hint of viciousness flashed in his eyes. A negative publicity campaign against the Xiang Group was quietly brewing...
Late at night, the Xiang Group headquarters building was still brightly lit. The phone in the customer service department rang one after another. Customer service representative Li and his colleagues were busy and orderly handling inquiries and complaints from consumers all over the country...
"Customer Service Li, does the product I purchased really have quality issues as reported online? I have always trusted your company's products..." On the other end of the phone, a middle-aged man's voice was full of anxiety and suspicion.
"Hello sir, please rest assured that all our company's products have undergone strict quality testing and meet national standards..." Customer Service Representative Li explained patiently and introduced the product's production process and quality assurance measures in detail, ultimately eliminating the consumer's doubts.
Similar consultation and complaint calls came one after another. Customer service representative Li and his colleagues worked hard to answer questions and solve problems for every consumer with a professional attitude and sincere service. They know that in the current public opinion environment, the trust of every consumer is precious.
Late at night, the lights in the customer service department are still bright, and the tired but determined figures are the most solid line of defense of Xiang's Group. Consumer feedback is sorted and archived, and improvement suggestions are submitted to relevant departments. Customer satisfaction is rising steadily without anyone noticing.
At the same time, in the conference room of the Xiang Group headquarters building, a mobilization meeting for all employees was in progress. Xiang Yu and Yan Jin stood side by side on the stage, staring at the hundreds of employees below with sharp eyes.
"Dear colleagues, I believe you have already felt the severe challenges currently facing the company." Xiang Yu's voice was low and powerful. "The malicious smears of our competitors have put us in an unprecedented predicament. However, I believe that good cannot prevail over evil. As long as we unite as one, we will be able to overcome all difficulties!"
"We at Xiang Group have always been adhering to the business philosophy of 'quality-oriented, customer-first'. Our products can stand the test of the market and consumers!" Yan Jin's voice was clear and firm. "I believe that as long as we stick to our original aspirations and prove ourselves with actions, we will definitely win the final victory!"
Xiang Yu and Yan Jin's words flowed through the hearts of every employee like a warm current. Thunderous applause broke out from the audience, and the employees' eyes flashed with determination.
"We will definitely win this battle!" Xiang Yu said in a firm and resounding voice.
The next morning, a black car drove out of the Xiang Group headquarters building. In the car, Xiang Yu made a phone call...
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