Rebirth 1990: The beginning is sweet and cool Bai Yueguang

On this day, when reports about Xilin and Hualong’s CCTV promotional video appeared in the public eye at the same time, the comparison between the two made Hualong’s brand image reach an unprecedented height.

However, due to its improper publicity strategy, Xilin not only failed to shake the opponent's position, but also attracted a lot of criticism.

With price discounts of up to 35%, consumers flocked to Hualong, and the market structure once again tilted in favor of the latter.

When faced with the Hualong promotional video broadcast by CCTV, Pang Yulin felt unbelievable, as if he had been hit by a heavy punch.

He originally thought that he could bring down Hualong by launching a price war, but he didn't expect the other party to refuse at all.

The reality proves that it is not Xilin who is challenging Hualong, but Hualong who is suppressing Xilin instead.

The situation has completely reversed.

In order to maintain its market share, Xilin was forced to further reduce its selling price to 40% in an attempt to reverse the downward trend.

However, in the days that followed, even with more aggressive promotional measures, Xilin was only able to barely maintain the status quo.

Pang Yulin knew very well that this was a trap carefully set up by Hua Long, but he had no choice but to continue jumping into it, otherwise he would face the risk of losing everything.

In the battlefield of business war, Xilin is like the person who accidentally dropped a stone on his own feet and is now tasting the bitter fruit of his own making.

The atmosphere at the urgently convened meeting was so heavy that it seemed as if water could drip out. Pang Yulin and his team were facing an unprecedented dilemma:

Since the war broke out, the funds on the books have been draining away rapidly like sand in an hourglass, with a deficit of more than 300 million already, and the less than 100 million in liquid funds left on hand are about to be exhausted.

What is even more heartbreaking is that the refunds and compensations caused by the failure to deliver on pre-sold goods for those stores that were once highly advertised but failed to open as scheduled not only consumed precious resources but also became targets of attack by competitor Hualong.

The negative news was infinitely magnified by the media, which damaged Xilin’s reputation and shook market confidence.

Although Pang Yulin knew in his heart that Hua Long was the driving force behind all this, he had no choice but to watch the situation deteriorate.

Even with price discounts of up to 40 percent in an attempt to regain market share, consumers are still leaving.

The partners who had originally promised to invest backed off after seeing CCTV's unfavorable reports about Xilin, fearing that their investment would disappear without a trace.

The conference room was filled with a despair, and the faces of the senior executives were heavy. They had thought that the emerging brand Hualong was nothing to be afraid of, and even planned to easily swallow it up to achieve dominance in the national market.

However, reality gave them a heavy blow. Hualong, with its unique and efficient strategy, forced Xilin into a desperate situation with almost no effort.

"Perhaps... we should consider adjusting the discount to thirty percentage points to be on par with Hualong." The marketing director's voice broke the silence.

Once this happens, Xilin will no longer have any price advantage, which means that its competitiveness will be greatly weakened and it can only rely on the brand loyalty accumulated in the past to barely survive.

Everyone knows that the status quo is unsustainable; however, admitting failure and making changes are always difficult.

The two leaders, Pang Yulin and Wang Zhen, fell into deep thought and realized that this might be the only feasible path at present.

As the last bit of sound dissipated into the air, the entire room fell into silence again, and everyone was thinking about how to find a glimmer of hope in this cruel competition.

Looking back, if Xilin had taken action earlier and taken the lead in entering the national market, perhaps the results would have been completely different.

In any case, it now seems that the person at the helm of Hualong far surpasses Pang Yulin in terms of strategic vision and execution ability, leaving the latter with only room for deep reflection.

Even though he didn't say it, Pang Yulin had to admit this fact in his heart.

If he had more funds, he might be able to gain an advantage in this business war.

However, every move made by Hualong Group seems easy and casual, but in fact it contains hidden secrets. Its strategy is like an invisible blade, quietly and silently piercing into the opponent's heart, making it impossible to defend against it.

Each action, though subtle, was enough to affect the entire situation. Pang Yulin had to admire: This is truly a duel between masters! If you lose, you lose, there is no excuse.

Faced with unprecedented frustration, his body and mind seemed to be weighed down by heavy pressure.

"That's it. Let's proceed according to the plan and retain our core strength as much as possible. If necessary, close those relatively minor stores." He sighed.

Just as he finished speaking, there was a knock on the door of the conference room, which instantly made everyone present feel nervous.

High-level meetings are usually not interrupted unless they are extremely important.

At this moment, it seemed that only the new developments of the Hualong Group could give the subordinates the courage to interrupt this crucial meeting.

As expected, a slightly nervous employee walked into the room and reported: "Leaders, I just received news that Hualong Group has launched a new preferential policy. On the basis of maintaining the original discount, customers only need to pay an additional eight yuan to exchange for a concert ticket."

"Concert?" Everyone looked at each other in confusion.

The marketing director hurriedly asked, "What kind of concert is it? Where will it be held?"

"It's the national tour of The Voice of China..." the subordinate explained:

"Currently, Hualong's stores across the country are promoting this campaign, and the response has been extremely enthusiastic. Even though we have lowered the price by 40 percent, consumers are still flocking to Hualong."

This news was like a bolt from the blue, shocking everyone's heart.

As the most popular music talent show in China, "The Voice of China" has a huge fan base.

Although they are not sure about the specific popularity of the national tour after the finals, the current market reaction is shocking enough.

What is even more puzzling is how Hualong established a cooperative relationship with such a top entertainment project.

After all, inviting players to participate in promotions is one thing, but to participate in an event of this scale requires extremely deep background support.

Hualong's strength is far more unfathomable than imagined.

Pang Yulin suddenly laughed, with a hint of bitterness in his laughter.

"Mr. Wang, what do you think about this?" Pang Yulin asked, with a hint of anticipation in his eyes.

Wang Zhen stared at Pang Yulin, and understood his hint clearly. Some words were not suitable for him to say, so he became the one to speak, "There is no way out of the price war, and there is only a difficult road ahead of us..."

"Compromise, give up interests..." Although the words were light, they fell heavily on everyone's heart.

compromise?

Cession of interests?

The conference room fell into silence for a moment, and everyone bowed their heads in silence.