Rebirth 1990: The beginning is sweet and cool Bai Yueguang

Me? Qiao Xueying was slightly startled, and then fell into deep thought. "In my opinion, we might as well wait and see. Judging from the market feedback, our popularity is at an unprecedented peak.

Although Xilin generously offered an additional 5% discount, if you look closely, for a single store or a certain product, this discount is not enough to shake up the overall situation. "

She continued: "If I were a consumer, even in the face of such a discount, I would still choose Hualong's products. After all, Hualong has become a well-known name in today's market.

A brand that can give people a sense of trust. This intangible value cannot be easily measured with money.”

It is true that a small price reduction of tens or even hundreds of yuan will indeed attract some customers who are looking for bargains to turn to Xilin, however, there is always a group of loyal supporters who value quality and reputation more and are willing to pay a premium for it, unless Xilin can provide a big enough price advantage to completely offset the attraction brought by the brand effect.

"Just a 5% discount." Qiao Xueying shook her head. "In my opinion, this is far from enough."

Hearing this, Zhou Qi maintained his calm attitude and smiled: "Actually, both the brand influence and market share seem insignificant at this moment."

This statement surprised Qiao Xueying: "So, what is the key point?"

"Drain the opponent's funds." Zhou Qi answered straightforwardly, "I originally thought that Xilin would act more cautiously, but I didn't expect them to be so eager for success. Since the opponent has taken the initiative to attack, let's go with the flow."

Although she agreed with this strategy, Qiao Xueying still had some concerns: "Although keeping the troops in place is a good choice, it may also lead to a lot of criticism from the outside world. Especially now that the media is paying great attention to our Hualong.

If we don’t take corresponding actions, I’m afraid it will cause a lot of negative voices, which will be extremely detrimental to the brand image and future development.”

Facing her concerns, Zhou Qi seemed unusually calm: "Remember, a short-term setback does not necessarily mean failure. Moreover, I believe that the result this time will not disappoint us, so just go for it."

This sentence was like a shot of adrenaline, giving Qiao Xuying great encouragement.

But she was keenly aware that Zhou Qi seemed to have already made up his mind, "Do you already have a specific plan for the next step? Can you reveal a little bit in advance?"

"It's very simple. Just let them suffer the consequences of their own actions." Zhou Qi smiled faintly and did not explain further. "Don't put too much pressure on yourself. Relax."

Relax? How could it be easy at this critical moment? However, after hearing Zhou Qi's nonchalant words, Qiao Xuying's mood also eased a lot: "Is there really nothing that can make you nervous and uneasy?"

"That's not the case." Zhou Qi smiled, "It just seems that Xilin doesn't have the ability to do so at the moment."

……

At the same time, Xilin was closely monitoring Hualong's every move.

As long as there is any movement, the news will be quickly transmitted to Pang Yulin.

However, surprisingly, Hualong's side remained calm.

Wang Zhen frowned: "Although the market has recovered recently, it is far from the expected effect. There are still many customers who choose to go to Hualong to buy electrical appliances. In the long run, we will be the only ones who suffer in the end."

In the fiercely competitive home appliance industry, becoming a nationally renowned brand is no easy task.

On this unpredictable day, the voice of the market seemed to prove the invisible power of brands more strongly than expected.

The contest between Hualong Electric and Xilin was like a silent tug-of-war, but it ended in an unexpected way. Hualong not only did not suffer any loss, but remained as stable as a rock.

On the other hand, Xilin suffered a heavy blow, with losses amounting to more than 50 million.

Such a result reveals a cruel fact: if it continues like this, not only will it fail to squeeze Hualong out of the competition circle, but Xilin itself will be the first victim.

Pang Yulin's face was terribly gloomy, as if it was the last calm before the storm.

In the previous high-level meeting, he had analyzed the situation with confidence, but now it seems that he was just asking for trouble.

The current situation is extremely unfavorable for Xilin, and it can almost be said that it is in a dilemma.

"What do you think?" Pang Yulin asked Wang Zhen beside him with a hint of imperceptible urgency in his voice.

Wang Zhen thought for a moment and replied: “The price reduction promotion only lasted for one day before returning to the original price, which was a huge harm to our brand reputation and market stability.

We should stick to the current strategy and force Hualong to follow this path. Only through direct price confrontation can we quickly deplete the opponent's financial strength."

He paused, and then said: "In addition, perhaps we can weaken Hualong's brand image by influencing public opinion..."

Pang Yulin's eyes lit up instantly, and he obviously understood the profound meaning.

Although this approach went against his principles, there seemed to be no better choice when faced with such a difficult problem.

The next morning, a large number of reports about Xilin appeared in major media. Although the content did not directly mention Hualong's name, the words between the lines revealed doubts about its business model and service quality.

However, just as these negative news began to ferment, CCTV suddenly broadcast a carefully produced promotional video of Hualong Electric, "Hualong Electric, a trustworthy choice."

This slogan resounded throughout the country, winning Hualong valuable public trust and support, while also serving as a wake-up call to those who attempted to shake its foundations.

In this no-frills contest, the star-studded lineup took center stage.

Superstars such as Wang Fei, Andy Lau, and Zhang Xueyou lit up the entire stage with their unparalleled charm.

From the newcomers of "The Voice of China" to the legendary "Four Heavenly Kings" of the music industry, to those queen-level singers who have created sales myths, they all speak for the Hualong brand. Such a star lineup gathered in the same advertisement is unprecedented.

The cost behind assembling such a luxurious team of stars can be imagined.

What kind of company can afford this luxury? And what kind of background and strength is needed to make it happen?

What is even more eye-catching is that this advertisement was broadcast during CCTV’s prime time. The meaning behind it is self-evident.

Obviously, Hualong has received recognition and support from national media platforms.

On the other hand, Xilin has no other highlights except for slightly increasing the discount to 5%.

It would be a joke to say that Hualong is just a good-looking machine; if anyone really doubts this, let them try to see if they can replicate Hualong's achievements.