Rebirth 1990: The beginning is sweet and cool Bai Yueguang

Especially Du Yangqiu, he thought he knew Hua Long very well, but now it seems that the other party's strength is far beyond his imagination.

It was like someone had stolen his pants without him even realizing it until he felt the cold wind, which sent a chill down his spine.

"What is Hua Long's background? How could he do this?"

"With such rapid development, they must have a powerful backer. If we continue to fight, I'm afraid we will be at a disadvantage..."

"What do you mean? Are you giving up? Hua Ning has never bowed to anyone!"

The conference room suddenly became chaotic, with all kinds of noises mixing together.

Hualong's rapid expansion has undoubtedly brought greater impact to the already turbulent situation. Such an opponent is a challenge that Huaning has never encountered before.

Facing the current situation, Du Yangqiu could no longer remain calm.

Admit defeat or surrender? He now completely understood why when Hua Ning wanted to acquire Hua Long, Hua Long not only refused but also declared that it would fight to the death with Hua Ning.

It turned out that they didn't take Hua Ning seriously at all and had been planning to defeat Hua Ning for a long time.

The words were so decisive, was there any room for maneuver? Du Yangqiu felt that the possibility of reconciliation was slim.

At this time, the shareholders discussed and put forward a suggestion:

"Should we try to contact Hualong again and try to reach a settlement? If we directly reduce the price by 30%, it will be equal to zero profit. If we continue the price war, we will only suffer losses.

The situation in Shanghai is already bad. If all stores follow suit and cut prices, the losses will be unimaginable."

"We can't fight this battle anymore, otherwise Huaning won't be able to hold on." Du Yangqiu frowned.

He knew that asking for peace would mean admitting defeat. Once Hua Ning surrendered, Hua Long's reputation would increase greatly, while Hua Ning would fall into an unprecedented low.

The impact is far-reaching and the losses are huge and immeasurable.

You can't give up, absolutely not!

Du Yangqiu said firmly to the shareholders: "I have said that Hualong is playing a game of decisive victory. Now it seems that they want to eliminate us in one fell swoop and replace us. Do you think it is useful to seek peace? Even if we want to reconcile, will Hualong accept it?"

"I want to tell you that if we show weakness, Hualong will only become more arrogant and more cruel. The business world is a battlefield, and everyone knows this. In such a confrontation, it's either you or me."

"We have no choice but to fight and win."

The shareholders fell silent. They knew Du Yangqiu's determination.

To be honest, no one wants to fight this price war.

The losses caused by the sea market were already unbearable, not to mention that the war had spread to the entire southern market.

A continued price war will bring unprecedented losses.

But as Du Yangqiu said, even if you want to reconcile, the other party may not agree.

Then there are only two options left: either exit the market or fight to the end.

As the leader in the southern electrical appliance market, how could Huaning give up easily?

"We must continue to fight." Someone suggested, "Hualong is expanding rapidly, and the financial pressure must be great. Maybe it's just bluffing, betting that we dare not fight back."

Du Yangqiu waved his hand to interrupt the discussion, turned to the financial director and asked: "How much liquidity does the company have now? If the price is reduced by 40%, how long can it last at most?"

The financial director did some calculations and replied, "Take Hai City as an example. Conservative estimates show that it can only last for 15 days."

The tone was heavy, but everyone understood that this battle had to be fought no matter what.

Du Yangqiu gritted his teeth and said to everyone, "Everyone is aware of the current situation. Hualong used to give a maximum discount of 40%, but now that they are fully open, they are directly offering a 30% discount, almost zero profit to seize the market. I estimate that their capital chain is not more abundant than ours, Huaning."

"Recently, we at Huaning have also made a lot of improvements, especially in after-sales service, which has made Hualong's previous advantages no longer obvious."

"In that case, let's face it head-on and have a price war."

"The key to this battle is who can last until the end."

"I believe that victory will belong to us."

With the grand opening of Hualong Electric Appliances in the southern region, unprecedented discounts immediately attracted a large number of customers.

Huaning was forced to take action. Except for Haishi, it provided the same 30% discount as Hualong in other cities and promised to deliver the goods to the door within 24 hours, or compensate 1000 yuan if it exceeded the time limit.

In Haishi, Huaning’s base, they maintained a 40% discount and further strengthened after-sales service.

These measures quickly made Hualong lose its competitiveness locally.

However, Zhou Qi did not give up. He adjusted the pricing strategy in non-Hai City areas and increased the discount from 30% to 35%.

This is not a one-time achievement, but a gradual approach to 40% in order to gain an advantage in this protracted battle.

Huaning had no choice but to follow this change.

In the end, both parties offered a 35% discount outside Hai City, while Huaning continued to maintain a 40% discount within Hai City.

Zhou Qi adopted this strategy for a reason: to leverage Huaning's brand influence and gradually increase the popularity of the Hualong brand during the tug-of-war.

Since Huaning is an old company, many consumers tend to choose familiar brands, so a large number of customers will flock to Huaning under preferential policies, quickly consuming its financial resources.

In the short term, such practices may damage Hualong's market share; but in the long run, the key is who can hold on to the end.

In addition, through the price war, Hualong actually gained huge publicity effects.

Whenever people discuss buying electrical appliances, they naturally compare the two companies, which is the best advertisement for Hualong.

Today, Hualong and Huaning have become the topic of discussion on the streets of Haishi.

Even in other cities, Hualong's name spread quickly because of this incident.

This approach is more effective than traditional advertising because it makes every customer part of the brand story, bringing real impact.

Zhou Qi has a bigger plan in mind.

He not only wanted to defeat Huaning, but also wanted to take the opportunity to make the Hualong brand rise rapidly across the country.

Simply put, it is to turn the reputation that Huaning has accumulated over the years into its own capital, so that Hualong will instantly become a familiar name no matter which city in the south it appears in.

With fame, the speed of store expansion will naturally be faster, which is exactly what Zhou Qi is pursuing.

It is not limited to one corner of the country, but looks at the whole country.

On such an ordinary day, Zhou Qi was sitting in the office handling affairs.

At this moment, a girl dressed tightly suddenly rushed in: her baseball cap was pulled down low, her oversized sunglasses covered half of her face, and the mask hid the rest of her face.

Despite this, Zhou Qi recognized her immediately - Bai Qiaoqiao.