Rebirth 1990: The beginning is sweet and cool Bai Yueguang

He had just switched jobs from competitor Huaning, and the two companies were in fierce competition.

Originally, he thought Zhou Qi would have some reservations about him, but unexpectedly, he directly entrusted him with an important task.

Lu Jia was deeply moved by this trust.

Moreover, he was shocked by Zhou Qi's vision and courage.

While his eyes were still on the mirage, Zhou Qi had already set his sights on the wider world.

Lu Jia realized that Hua Long's strength was far beyond his expectations, and he was not the small character that Hua Ning had imagined to be so easy to deal with.

Faced with such an opportunity, his heart was boiling with excitement, and he was determined to take advantage of it to avenge his previous shame.

Next, Zhou Qi assigned specific tasks:

-Qiao Xueying will continue to be in charge of Haishi Market and increase the number of stores from five to eight.

-Lu Jia, Zhang Gongzheng and Ma Yuancai will go to three different cities to open up new markets.

-The principle is very simple: cities where Huaning has stores are the target cities for Hualong to open stores.

The layout formed by Huaning over time is like a ready-made map for Hualong.

As a former marketing director, Lu Jia is familiar with this; Zhang Gongzheng and Ma Yuancai have also accumulated valuable experience through their recent work and are able to cope with the challenges.

Everyone thought Zhou Qi's plan was quite bold.

It is easy to imagine how shocked Huaning must have been when he discovered that so many Hualong Electrical Appliance Malls suddenly appeared in his territory.

But that's exactly what they're aiming for.

Zhou Qi is serious this time.

The next day, Lu Jia and his two partners headed north to different cities. At the same time, Qiao Xuying also began to prepare for the upcoming opening of the new store.

Zhou Qi left Haishi. As the planner behind the scenes, he did not need to be in any store in person. He could control the overall situation through a phone call. No matter where he was, it would not affect his layout.

The citizens of Hai City are eagerly waiting to see what new policies Huaning will introduce.

As long as Huaning's price drops more than Hualong's, they will get some compensation.

However, to everyone's surprise, Hua Ning did not move at all.

Three consecutive days have passed, and Hualong's five stores are still packed with customers and the popularity remains unabated.

In contrast, Huaning's eight stores were deserted, with almost no customers and zero sales.

"Boss Du, we can't go on like this." The subordinate said anxiously, "If all the potential customers are attracted to Hualong, it will be useless even if we lower the price."

Faced with such a situation, Du Yangqiu finally couldn't sit still anymore.

After some thought, he decided: "Starting tomorrow, we will reduce the price of goods by 40%, and increase publicity efforts to launch a counterattack. Although this is a bit flattering, the current situation is like this... We must work together to squeeze Hualong out of the market!"

While Huaning was preparing to fight back, Lu Jia and his two companions had already started their operation behind the scenes. They frantically bought up stores at a price about 20% higher than the market price.

Seeing Zhou Qi's huge investment, Lu Jia couldn't help but be shocked. It turned out that his worries about funding issues were completely unnecessary.

After the acquisition was completed, they quickly started the renovation and accelerated the recruitment process, striving to put it into operation as soon as possible.

On the fourth day, news came that Huaning announced a 40% price cut for its entire product line, and it was thought that this would attract a large influx of consumers.

But in fact, the first place everyone flocks to is still Hualong.

Because Hualong had promised to give buyers the lowest price compensation before that, many people came to claim the difference refund. In addition, there were also many new customers who planned to take the opportunity to buy electrical appliances.

For a time, there was a long queue outside the Hualong store, and the scene was extremely busy.

Hualong's products have been reduced in price by 40%. As long as they can compensate customers as promised, there is no need to hesitate.

At the Huaning headquarters, Du Renliang excitedly reported to his father:

"Dad, I just came back from Hualong. It's a mess there. Everyone is asking for compensation. Hualong has to pay for every item it sells. They simply can't come up with so much cash."

He went on to say, "Our sales volume over the past ten days has not been that great. Even if we compensate our customers 40 percent, our losses will be much smaller than Hualong's. We are sure to win this battle."

After hearing this, Du Yangqiu smiled slightly and felt satisfied with the current situation.

In fact, Du Yangqiu originally hoped to prolong this competition, but he was worried that if it dragged on too long, Hualong would snatch away all potential buyers.

But the results now are good enough.

Hualong has been selling well for five consecutive days. If the compensation is 40%, the loss will probably reach tens of millions.

Can Hualong sustain such a loss? And if Huaning reduces the price by 40%, can Hualong keep up?

If Hualong follows suit, Huaning's strong financial strength will be enough to drag it down; if it does not follow suit, Hualong will also face despair as Huaning drains out all potential customers.

Therefore, no matter how Hualong responds, the final victory will belong to Huaning.

Just as the father and son were analyzing the situation, an employee rushed into the office and reported: "Mr. Du, Director Du, Hualong has announced another 40% price cut and stated that this is the last chance for price cuts and compensation..."

Hearing this news, the two of them looked serious. Du Renliang immediately suggested: "Dad, it seems that Hualong is beginning to be afraid that we will further reduce prices. We should seize this opportunity to fight back and regain market share.

Moreover, Hualong's self-contradictory behavior will damage their reputation. This is our opportunity. We can offer a bigger discount, such as a 50% discount, and consumers will definitely turn to us."

Du Yangqiu was shocked. Although his son's proposal was bold, it also carried risks.

Offering a 50 percent discount means losing money on every product sold, which is a huge gamble considering that normal profit margins are only 30 percent.

However, Hualong claimed that this was the final price reduction and compensation, which was equivalent to setting a limit for itself. This may be a turning point for Huaning. Next, they need to carefully consider the next move.

Du Yangqiu had a vague feeling that there were more complexities hidden behind this matter.

Seeing his father remain silent, his son Du Renliang could not help but urge him, "Dad, what are you hesitating about? We have so many branches across the country, which is more than enough to make up for the loss of Haishi. Hualong only has five stores, and if they lose money, it's a real loss. They are no match for us at all."

"Now is Hualong's last chance to cut prices. As long as we are aggressive enough, people will think Hualong is not strong enough. Customers will naturally tend to choose strong brands." Du Renliang added, "This is also a good time to show Huaning's strength."