Rebirth 1990: The beginning is sweet and cool Bai Yueguang
Chapter 448 If you want to play, play big
It is also difficult to cope with the pressure of selling an average of more than 2,000 devices per store. Some orders are bound to be delayed and compensation is inevitable.
"Starting tomorrow, continue recruiting and increase manpower," Zhou Qi suggested.
Qiao Xueying nodded in agreement: "The sales team is sufficient for now, but we do need to add more people to the after-sales service. We can add four more people to each store, so a total of twenty should be enough."
However, Zhou Qi's idea was even bolder: "Not enough, we need to recruit another 200 people, and expand both sales and after-sales services, the sooner the better."
Qiao Xuying was surprised: "Why so many people? You don't plan to..."
"That's right, we want to open more stores and expand to eight," Zhou Qi said firmly.
Qiao Xuying thought, it’s only been two days since the opening, and already they’re going to expand?
Now in the midst of a price war with rival Huaning, rapid expansion could lead to greater losses.
The first priority should be to stabilize the status quo and build a good reputation.
We can think about opening a store later.
Just as she was about to express her opinion, a man walked into the store. The salesperson approached him, but the man pointed in Zhou Qi's direction.
"Sir, how can I help you?" Qiao Xuying asked.
When Zhou Qi saw that the person coming was Lu Jia, he was a little surprised.
Lu Jia walked straight towards Zhou Qi, took the initiative to extend his hand and said, "Mr. Zhou, we meet again."
"Hello, Mr. Lu, what's going on?" Zhou Qi asked puzzledly.
"I am no longer the marketing director of Huaning." Lu Jia replied.
Lu Jia looked at Qiao Xueying with a wry smile and said, "You must be President Qiao, right? Hello, my name is Lu Jia, and I used to be the marketing director of Huaning. I came here today to see if there is any opportunity to join your company."
Qiao Xuying was surprised to hear the word "apply".
A person who holds an important position in a large company suddenly wants to switch to a newly established small company, which makes her wonder whether the other party has ulterior motives.
"Mr. Qiao, I know it might be a little strange to come to you directly like this." Lu Jia said seriously, "In fact, on the day when Hualong opened, I had the honor of meeting Mr. Zhou. I was deeply impressed by his unique insights into the industry.
Moreover, I learned that Hualong's marketing strategy was created by Mr. Zhou, and I really admire him. Therefore, if possible, I hope to become a member of the team, even if it is just starting from the grassroots level. "
As he spoke, he handed over his resume. Qiao Xueying took it, but turned to look at Zhou Qi.
Zhou Qi said, "Compared to Huaning, our Hualong is much smaller. Don't you feel wronged to work here?"
"Although Hualong has just started, it is already quite mature in market positioning and strategic planning. I believe it has huge potential." Lu Jia's eyes were full of anticipation.
Zhou Qi smiled slightly and did not respond immediately, but invited Lu Jia to come into the store to discuss in detail. Flipping through his resume, he said, "Graduated from Nankai University's Department of Business Administration, and was promoted from an ordinary employee to marketing director in just four years. It seems that Hua Ning does not fully recognize your value."
Facing the compliment, Lu Jia smiled modestly, "I left Huaning not because of Hualong, but because the time has come. As for my position, it will be taken over by Mr. Du's son."
During the conversation, Lu Jia made his position clear: he would not reveal any more information about his old club.
At this moment, a tacit understanding between the two seemed to be quietly established.
He is a man who sticks to his professional ethics. Even if Hua Ning fails him, he will not betray him. This is his bottom line.
Du Renliang?
When the name was mentioned, Zhou Qi couldn't help laughing out loud.
How could such an important position as a marketing director be given to such an incompetent person?
"Tell me what you think." Zhou Qi looked at Lu Jia and asked directly, "What do you think of Hualong's price reduction strategy this time?"
Talking about this, Lu Jia became serious: "I guess Mr. Zhou wants to take this opportunity to force his opponent to reveal his flaws."
"Logically, Hualong only needed to reduce prices by 10% and combine it with opening promotions to effectively respond to Huaning's new policy. But Hualong chose to slash prices by 20%, and the clever thing about this move was that it forced Huaning to follow suit."
"Since Hualong also provides 24-hour door-to-door service, it is difficult for Huaning to compete with it with the same price reduction. In order to surpass Hualong, Huaning may need to further reduce its price to 30%, which will almost mean no profit."
"What's even worse is that Hualong announced that it would make up the difference according to the lowest market price, which will further squeeze Huaning's space and may even force Huaning to reduce its profit margin to 40%, directly entering a loss-making state."
"Once Huaning does this, I think Mr. Zhou will continue to make concessions, but the margin will be kept at around 30%. In this way, Hualong can maintain its position of not losing money and compete with Huaning for a long time, while Huaning can either accept losses to maintain its market share or watch Hualong gradually devour the market."
After listening to the analysis, Zhou Qi smiled and said, "It seems that Hua Ning has really lost a think tank!"
"These are just my superficial opinions. If there are any inappropriate points, please forgive me, Mr. Zhou," Lu Jia said modestly.
Zhou Qi waved his hand and said, "You are very close to the truth, but you lack a little courage."
Lu Jia asked in confusion: "What does Mr. Zhou mean by this?"
Zhou Qi looked straight at him: "Based on what you said, considering Huaning's financial strength, this price war may last for a long time."
Lu Jia frowned and remained silent. He knew the specific financial situation of Hua Ning, but he could not disclose it. Indeed, such a confrontation would consume the whole company for a long time.
Seeing this, Zhou Qi smiled and said, "I don't have time to waste too much time with Huaning. If we really want to start a price war, we should show greater determination."
"You are right about the 40% profit concession you mentioned." Zhou Qi added: "However, it is not Huaning, but Hualong that will do this."
Lu Jia was stunned. Hualong was going to give up 40% of its profits? What did that mean? Did Hualong really have the financial resources to do so? His previous assumptions were all based on the premise that Hualong had limited funds, but now it seemed that this was not the case.
"Mr. Zhou, Huaning is financially strong. Even if profits decrease, they can still hold on with the support of the other 84 branches, but Hualong..." Lu Jia said.
"I need someone with rich experience and the ability to quickly expand the market," Zhou Qi said bluntly.
Zhou Qi stared at Lu Jia and continued, "It seems that you are exactly what I am looking for. Have you really decided to join Hualong? If you are ready, you can start working now as the deputy general manager."
"Starting tomorrow, we will expand our business northwards, starting from Haishi."
"Wherever Huaning opens a store, we will open a Hualong store there."
"The competition in Hai City is too limited. If we want to play, we have to play big."
"I don't like to drag things out. If I do something, I'll do it thoroughly."
Lu Jia was deeply moved by Zhou Qi's determination.
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