Rebirth 1990: The beginning is sweet and cool Bai Yueguang

Chapter 446 The result was not as expected

He believes that as long as customers can see the tangible benefits, they will naturally prefer Huaning.

As for Hualong, if it wants to compete, it must sacrifice greater interests.

But compared with Huaning's strong financial strength, Hualong's actions are undoubtedly asking for trouble.

"We don't have to worry about too much loss, because to Huaning, Hualong is just like a small ant. We should deal with it quickly and decisively and not give it a chance to catch its breath."

Someone raised the question: "Mr. Du, isn't it too hasty to start a price war just one day later?"

Du Renliang replied: "If we take our time, it will play into Hualong's hands. We must act quickly to show our determination and strength."

Hearing this, everyone looked at Du Yangqiu, wanting to know whether this decision also had his approval.

Du Yangqiu frowned, obviously having a headache about Hualong, the emerging electrical appliance company.

Despite this, he knew that he must not let it go, otherwise it might threaten the status of the entire Huaning in the future.

Finally, Du Yangqiu made a decision. "What are you going to do?" he asked Du Renliang.

Du Renliang suggested: "We can directly provide consumers with 400 yuan cash back."

After a brief thought, Du Yangqiu added: "Okay, in addition to this, all products are 100 yuan cheaper than the same products of Hualong. With such a discount, I don't believe that anyone will choose Hualong."

Du Yangqiu really spent a lot of money this time, reducing the price by 500 yuan at once, which was an unprecedented big move. Everyone could see that he was serious.

On the other side, Du Renliang's mouth curled up slightly. He knew very well that Zhou Qi must be behind all this, with the purpose of embarrassing him and crushing him with the power of money.

But Du Renliang didn't care. Although he was defeated by Zhou Qi last time, this time he mobilized the entire Huaning Group. He didn't believe that Zhou Qi could have any tricks to fight back.

After defeating Zhou Qi, he would appear in front of Qiao Xueying in a high-profile manner, so that she could see who was the real manipulator behind the scenes. By then, she would understand his strength.

Then he took advantage of the situation to acquire Hualong and Qiao Xuying together, allowing Zhou Qi to fully experience the feeling of failure and powerlessness.

The next day, before Hualong's five stores opened, the doors were already crowded with customers.

They heard about yesterday's promotion and didn't want to miss the opportunity, so they all wanted to take the opportunity to buy electrical appliances.

Everyone breathed a sigh of relief when they learned that the discount was still ongoing.

As soon as the door opened, everyone rushed in to pick out the products they liked. The scene was even more lively than the opening day.

However, at this moment, a loudspeaker sounded on the street: "Huaning Electric Appliances offers big discounts! Cash back of 400 yuan on the spot, and the market price of similar products will be reduced by another 100 yuan. Unprecedented discounts, hot sales..."

Although Hualong's name was not mentioned directly, it was obviously directed at Hualong.

Upon hearing the news, the customers in the store were surprised and went outside to check.

I saw Huaning's delivery truck pulling a conspicuous banner, and the staff stood on the truck with a loudspeaker, loudly promoting their discount information as the vehicle slowly drove.

Compared with traditional door-to-door marketing and flyers, this method is more direct and effective.

Du Renliang's strategy was simple and crude, he went directly to Hualong to grab customers. Faced with such a big discount, people who originally shopped at Hualong began to waver.

After all, Hualong's discounts are random, and whether you can get a 400 yuan cashback depends on luck. If you fail to bargain, you will lose money. Huaning not only has cashbacks but also additional discounts, which add up to exactly 500 yuan.

After realizing this, many customers immediately turned to Huaning, and the number of customers in Hualong store suddenly dropped by more than half.

"This is really too much. Hua Ning's behavior is too sinister!" Zhang Gongzheng couldn't help but complain.

Qiao Xuying's face turned pale.

Yesterday Zhou Qi mentioned that Huaning would soon launch a fierce competition, but he didn't expect it to come so soon and be so ruthless.

Obviously, Huaning intends to suppress Hualong through a price war.

Zhou Qi's prediction turned out to be true.

However, facing this price war, Hualong, which is financially weak, is clearly at a disadvantage.

She looked at Zhou Qi worriedly and asked, "What are your plans?"

Unlike Zhang Chongyang's anger and Qiao Xuying's worry, Zhou Qi seemed exceptionally calm.

Hualong's business was booming yesterday, while Huaning's was deserted.

As the leader of the southern electrical appliance industry, Huaning would not sit idly by, so it launched the most direct and effective counterattack - price reduction.

However, this strategy also exposed Hua Ning's contempt for Hua Long, as if he wanted to defeat his opponent in one fell swoop.

"Since Huaning wants to start a price war, we will fight to the end." Zhou Qi said calmly: "Cancel all existing promotional activities and return the saved funds directly to customers in the form of rebates and cash rewards."

Hearing this, Qiao Xueying became terrified: "What do you want to do? Calm down, Huaning has a strong foundation, we can't compete with them on price, and we don't have enough financial support!"

"You think I'm not calm enough?" Zhou Qi interrupted her with a smile, "I think Hua Ning is too confident. If it were me, I would never stop here. The one who should be feeling uneasy is Hua Ning."

As the news spread, people who had been shopping in Hualong flocked to Huaning to confirm whether the advertised discounts were true.

Once they discover any foul play, they will turn to Hualong without hesitation.

After some consideration, some consumers began to place orders; after all, such discount opportunities are rare.

But there are also many people who take a wait-and-see attitude and just browse without buying.

Everyone knows that the competition between the two major electronics retailers means bigger discounts are coming, which is exactly what consumers want to see.

Huaning City has just launched new preferential policies in an attempt to attract more customers.

But the neighboring city of Hualong was not to be outdone and they responded quickly.

At first, many people flocked to the shops in Huaning City, but most of them just looked and were not in a hurry to buy, seemingly waiting for more favorable policies.

This caught Huaning City off guard. They had originally thought they could win the competition, but the result was not as expected.

Although they are dissatisfied, they can do nothing about it and can only sigh that consumers are really smart.

Just one hour after Huaning City launched its new policy, their propaganda slogan began to echo on the streets of Hualong City: "Don't you like to drive around with banners? Then let's do something tit-for-tat!"

It then announced a 20% reduction on all products, and promised to refund the price difference to old customers based on their shopping receipts.

Not only that, Hualong also guaranteed that from now on, any customer who purchased the goods at a higher price will receive cash compensation according to the lowest market price.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like