Rebirth 1990: The beginning is sweet and cool Bai Yueguang

The wheel is marked with cash discounts ranging from 30 yuan to 100 yuan, and there is even a grand prize of % off, and these rewards can be accumulated.

If you're lucky, all the discounts add up to half the price of the item, which is immediately returned to the customer in cash.

As the news came out, customers who had just finished shopping couldn't wait to call their family and friends.

With the whizzing sound of darts and the cheers of the audience, the atmosphere was extremely lively.

With the support of a group of relatives and friends, Ms. Liu successfully won a 75 yuan cash rebate and a 332% discount, and finally spent only yuan.

She said with a big smile: "Your event is really great, both affordable and fun."

When other customers who were waiting in line to try the food saw this, they became even more excited and were ready to show off their skills.

After all, who wouldn’t want to see if they can get it at half price?

Even if they didn’t plan to buy any electrical appliances, people were attracted by the excitement and came to watch, and took the initiative to help promote this great value event.

Qiao Xueying praised Zhou Qi: "You are really a genius, this idea is great."

Although she thought the idea was novel, she was worried that it would be difficult to explain to customers.

However, the reality is that this activity is not only simple to understand, but also extremely popular.

Through this interactive method, the store not only increased sales, but also improved popularity, truly achieving a win-win situation.

Zhou Qi smiled slightly and said, "It was just a flash of inspiration that gave me this idea." He didn't explain any further.

Qiao Xuying looked at Zhou Qi with admiration in her eyes.

The atmosphere in the store was extremely lively, with waves of people pouring in, and the lucky draw wheel at the door hardly ever stopping. Every turn meant that another appliance was sold.

Around 11 a.m., after customers started entering the store at 9 a.m., hundreds of appliances were sold in just over an hour, an average of one appliance sold per minute, with air conditioners being the most popular. The situation at the other four branches was roughly the same.

Qiao Xuying prepared the replenishment work in advance according to Zhou Qi's instructions to ensure that any appliance could be replenished quickly once it was sold out.

Today is the first day of opening, so she is being extra careful and personally inspecting the five stores, keeping a close eye on the operations of each one.

At the same time, Zhou Qi took Zhang Gongzheng and Ma Yuancai to inspect the home appliance store of competitor Huaning.

Understanding their opponents will help them develop better strategies, and they want to see if they can learn something useful from them.

They came to the Huaning flagship store on Fengyang Road, which is the largest store of Huaning in Shanghai.

Although the store was beautifully decorated and had ongoing promotions, there were few customers in the huge mall. There were even more sales staff than customers, making it seem very deserted.

"It's such a big place, but there are only so few people. It's really a losing business." Zhang Gongzheng said bluntly.

Suddenly, Ma Yuan noticed a couple running towards the door in a hurry.

"Hey, what's wrong with these two people? Were they robbed?" he asked.

Zhou Qi and Zhang Gongzheng also noticed this scene.

Ma Yuancai stepped forward and stopped the man, "Brother, what happened in there?"

"Nothing happened." The man replied.

"Then why did you run away?" Ma Yuancai asked.

The man lowered his voice and said, "I can tell you're not from here. Don't buy here, go to Hualong Electric, the discounts there are much bigger. I just got the news, luckily I didn't buy here. Go quickly, it might be out of stock if you're late."

Ma Yuancai responded with a smile: "Thank you for your advice."

After the couple left, Ma Yuan turned to Zhou Qi and said with a smile: "Now you know why it's so deserted here, it turns out that we lured all their guests away."

Zhang Gongzheng added proudly: "Of course, with Brother Zhou Qi here, how could we fail?"

Zhou Qi just smiled and was not surprised by this.

The after-sales service in the past was so bad that it would lose competitiveness sooner or later.

Especially the "cut the price" campaign they organized, which was just to attract traffic.

Anyone who plans to buy home appliances, even just out of curiosity, will go to Hualong to see what's going on.

What's more, their discounts are really quite big.

"Gentlemen, are you here together? What home appliances do you want to buy? I can recommend some to you."

"Sir, we have a big discount today. If you buy home appliances, you can also participate in the lottery. The chances of winning are very high."

As we walked forward, the shopping guides in the Huaning store were enthusiastically promoting their products.

Suddenly, I heard a scolding voice: "How did you arrange it? Did every employee know the activity plan clearly? Why can't customers stay?"

"Mr. Lu, we have tried our best to recommend it, but the customer doesn't seem to be very interested..."

"Not interested?" Marketing Director Lu Jia came to the store to inspect it in person today, but was surprised to see that the store was as deserted as an ice cellar, with customers walking out one after another.

He immediately called the store manager over to inquire about the situation.

Just then, he noticed Zhou Qi and the other two and decided to conduct an on-site investigation.

So I walked up to them and said politely, "Excuse me, gentlemen. I'm the marketing director of Huaning. What do you think of your shopping experience today? And what do you think of the lucky draw we launched? Do you have any suggestions?"

The position of marketing director aroused Zhou Qi's interest, as he knew the importance of marketing to a company.

The presence of Huaning's core members in person showed how seriously they took the competition with Hualong.

Zhou Qi smiled and said, "I know about your promotional activities, but you can also say that you know nothing about them."

Lu Jia frowned slightly: "I don't quite understand what you mean. How about this, any product you buy today can enjoy a 20% discount. Please explain in detail."

“No need.” Zhou Qi looked at Lu Jia and said, “What I meant is that the salesperson only told me that there was a lucky draw, but didn’t mention what the prize was.

This is not attractive to consumers at all. And the lottery format is outdated and does not sound exciting. "

"In addition, from the moment I entered the store, the salesperson kept selling in my ear, which made me feel uncomfortable and as if he was trying to empty my wallet. This experience was terrible.

Also, the store layout is disorganized, and although it is large, it is difficult to find the products you want.

Although this may be to make more products visible and promote consumption, for customers with clear goals, such as buying an air conditioner, they will not switch to buying a TV for these reasons. "

"From planning to services to marketing strategies, everything seems a little ill-considered."

Lu Jia was shocked by Zhou Qi's words. When he looked at him again, there was a different color in his eyes.

Every question hits the nail on the head, making one wonder whether this is really the opinion of an ordinary person.