Rebirth 1990: The beginning is sweet and cool Bai Yueguang

Du Qianqian repeated the word "wave" several times, and the more she thought about it, the more interesting it seemed to her. "Did you just come up with this?" she asked curiously.

Zhou Qi said proudly, "Yes, and I have already designed the LOGO, using the shape of ocean waves to form the two letters LC. I will send it to you later."

"Okay, that's settled then." Du Qianqian agreed, "We can start preparing for production. We'll try to open up the national market as soon as possible."

In the next few days, Zhou Qi acted quickly and changed the brand of the clothing factory and shopping mall from "Pinliang" to "Langlang".

Everything is going on in full swing, preparing to meet new challenges.

The new batch of clothing has been printed with the Inspur brand logo, and the plaques are also ready, and will be officially put up once the mall clears out the old stock.

At the same time, the transformation of the shoe factory is also proceeding in full swing. Zhang Gongzheng has accelerated the pace of reform, recruiting a large number of people every day and comprehensively updating the factory. It will take some time before it can be fully put into production.

But this did not affect the brand's publicity work.

Zhou Qi called Wang Fei. The artist, who became a first-tier singer with an album sales exceeding five million, was enjoying her travel time.

When she learned that she was endorsing Zhou Qi's brand, she agreed without hesitation.

Wang Fei's unique charm and high popularity make her the perfect choice for clothing spokesperson.

Regarding advertising, Zhou Qi contacted CCTV Director Yao Ruifeng, and everything was arranged properly.

The brand adopts a franchise model, and Zhou Qi transferred a customer service team from SF Express to provide support.

The franchise policy remains free and requires the store area to be at least 300 square meters.

The goods can be distributed first, and then commissions can be charged based on actual sales.

Based on Lin Ruixue’s previous experience, the franchise guide has been prepared and the physical store decoration plan has been determined, so there is no need to spend too much time on it.

Once the CCTV advertisement is broadcast, the franchise activity can be launched.

The decoration of a franchise store also takes some time.

In this way, both the shoe factory and other departments will have enough time to make adequate preparations.

In addition, Qiao Xueying called from Shanghai to report that she had personally interviewed and recruited 200 employees. Using the funds Zhou Qi had returned, she bought two new stores, bringing the total number of stores to five.

This includes 75 sales staff, 100 delivery and installation staff, and 25 maintenance staff. In the early stage, there may not be a need for so many maintenance staff, so they can also join the distribution team to ensure 24-hour delivery service.

The five stores are being renovated simultaneously and are expected to open for business in more than a week.

Zhou Qi has also reached a cooperation intention with Haier and Gree, two domestic home appliance brands.

In the past few years, Haier has won wide acclaim from consumers, its sales have been very stable, and it is a recognized good brand.

Although Gree is currently slightly inferior, it is rising rapidly with its excellent quality and technology, and is gradually becoming the leader in the air-conditioning industry.

When it comes to washing machines, people tend to choose Midea and Haier; when it comes to televisions, more people prefer Changhong.

As a diversified electrical appliance manufacturer, in addition to several major domestic brands, it also introduces some high-end imported brands. However, the purchase threshold of these brands is relatively high, and usually requires a one-time purchase of at least two thousand units.

For Zhou Qi, such a request does not constitute an obstacle.

However, his most eye-catching move recently was his big move in SF Express freight, launching the "Great Assistance" plan.

The plan aims to expand the business and invite 632 fleets across the country to participate by providing vehicle purchase subsidies to increase the number of vehicles.

According to the plan, any fleet that joins and is willing to give up 30% of the company's equity can enjoy a subsidy of up to 50% when purchasing new vehicles (up to five large trucks).

At the same time, they will sign a long-term cooperation agreement with SF Express and become close partners of SF Express. Teams that are unwilling to join or give up their shares will end their cooperation after the contract expires.

The proposal was actually quite tough: accept the terms or get out.

It provides teams with both advantageous and stressful options.

Since SF Express's performance has grown significantly since its operation, especially driven by CCTV advertising, its business volume has reached an unprecedented level, which has made many fleets dependent on SF Express.

Today, their income has doubled compared to before and their quality of life has greatly improved, so losing the cooperation with SF Express is a huge blow to them.

After the news was announced, all the teams were shocked.

Considering that the market price of a large truck is about 20 yuan, if a 50% purchase subsidy can be obtained, then purchasing five vehicles can save 50 yuan, which is almost free money for the fleet.

More importantly, as the size of the fleet increases, so will future revenues.

In contrast, disagreeing with the plan means giving up all existing benefits.

Therefore, many people believe that even sacrificing some ownership is worth it, after all, making money is the ultimate goal.

Soon, SF Express’ customer service phone was flooded with calls from fleets wanting to participate in the program, and everyone was eager to express their wishes.

Zhou Qi is also busy calculating how much money is needed to support this ambitious expansion plan.

In fact, he had already made a preliminary estimate of the possible impact of this action.

The original estimate was to invest about 100 million yuan, but we didn’t expect everyone’s enthusiasm to be so high.

This kind of opportunity is rare, so everyone tries their best to participate in it, even if it means selling their pots and pans to buy a car.

Those who were able even bought more than one, and some even scraped together enough money to buy a third one.

The final statistics showed that the total investment was 1.8 million yuan! On average, each fleet bought three large trucks.

At first glance, this number is indeed not small and does not seem to be a good deal.

After all, the existing distribution network has covered the whole country and seems to be quite stable. But in the long run, this model is not stable.

In order to keep a firm grip on these teams, they must be allowed to acquire shares.

In this way, the team will not be easily separated from the entire system.

Simply put, it is to prevent others from poaching the team.

After acquiring shares, you have the decision-making power. If the team wants to change jobs, you must get consent, and it is not just the team owner who has the final say.

Direct equity investment may cause resistance, but by purchasing a vehicle as a bridge, this resistance can be reduced.

And from an investment perspective, it is also very cost-effective.

A large fleet has more than a dozen vehicles, each worth hundreds of thousands. Holding a 30% stake only costs hundreds of thousands, but in fact the value of this equity is far more than this number.

Zhou Qi adopted the method of capping the number of cars at five, so that he only needs to spend 30 to obtain a % stake in the team.