Rebirth of the Urban Vengeance Goddess

Scene: Lin Qian's team office

Characters: Lin Qian, Xiao Zhang, Xiao Li, Xiao Wang, Xiao Mei and other team members

On the basis of the remarkable achievements in talent training and team building, Lin Qian's team is well aware that for public welfare projects to achieve greater social influence and sustainable development, they must make breakthroughs in communication methods and public participation. Effective communication can enable more people to understand the value and significance of public welfare projects, while extensive public participation is the driving force for the sustainable development of projects. At this team meeting, everyone had an in-depth discussion on how to innovate the communication methods of public welfare projects and increase public participation.

Lin Qian: "We have made great progress in terms of talent, but in order to make public welfare projects benefit more people, we must find ways to promote and involve the public. What are your views on this?"

Xiao Zhang: "I think we can use new media platforms for innovative communication. Nowadays, social media, short videos and other platforms are very popular. We can produce some interesting and touching short videos and graphic content to show the results and stories of our charity projects. Through the dissemination of these platforms, we can attract more young people's attention and participation. For example, we can produce some short videos about the changes in the lives of beneficiaries, accompanied by vivid music and text commentary, and publish them on platforms such as Douyin, which may cause a great response."

Xiao Li: "Yes, and we will carry out online interactive activities. We will hold online charity challenges, topic discussions and other activities to stimulate the public's enthusiasm for participation. For example, we will launch an environmental protection charity challenge to encourage netizens to shoot their own environmental protection action videos and upload them. Participants will have the opportunity to win charity souvenirs or participate in offline charity activities organized by us. This will not only increase public participation, but also expand the impact of the project."

Xiao Wang: "We should also strengthen face-to-face communication with the public. We should hold public welfare lectures and community activities to let the public know more directly about our projects. In these activities, we should set up interactive sessions to answer the public's questions and listen to their opinions and suggestions. For example, we can hold a public welfare project achievement exhibition in the community to display our project achievements on site and interact with community residents to let them have a deeper understanding of our work."

Xiaomei: "In terms of increasing public participation, we need to establish a volunteer incentive system. In addition to providing basic training and guarantees, we will give more rewards and honors to volunteers with outstanding performance, such as outstanding volunteer certificates and recommendations for relevant training courses. At the same time, we will provide volunteers with more growth opportunities so that they can improve their abilities and sense of value when participating in public welfare activities."

Lin Qian: "Everyone's ideas are very creative. Let's make specific plans based on these directions. Xiao Zhang will be responsible for the formulation and implementation of new media communication strategies; Xiao Li will plan online interactive activities; Xiao Wang will organize offline exchange activities; Xiao Mei will improve the volunteer incentive system. We must work together to innovate communication methods, increase public participation, and bring public welfare projects into the lives of more people."

Scenario: Formulation and implementation of new media communication strategies

Characters: Xiao Zhang, New Media Team

Xiao Zhang leads the new media team to formulate and implement new media communication strategies for public welfare projects.

Xiao Zhang: "We need to deeply understand the characteristics of new media platforms and user preferences and produce content that suits the style of the platforms."

The team analyzed the user data and popular content formats of major new media platforms and determined the communication method mainly based on short videos and pictures and texts. A series of high-quality short videos were produced, covering all aspects of public welfare projects, such as the project implementation process, beneficiary stories, and volunteer style.

In video production, we focus on the quality of the picture and the story, and use editing techniques and special effects to enhance the appeal of the video. At the same time, we add concise, clear and appealing titles and copy to the video to improve the dissemination effect of the video.

For example, a short video about a public welfare project for children's education in mountainous areas was produced, showing the scenes of volunteers teaching children to read and draw in mountainous areas, as well as the children's happiness and growth in the learning process. After the video was released, it received a large number of likes and reposts on social media, attracting many people's attention to the project.

The team also actively cooperated with Internet celebrities and big Vs on new media platforms, inviting them to participate in the promotion of public welfare projects. Through their influence, the public welfare projects were recommended to more fans. For example, they cooperated with a well-known education blogger and asked him to share his feelings and experiences about the public welfare project for children's education in mountainous areas on his account, which attracted the attention and support of many fans and raised more funds and materials for the project.

Scenario: Online interactive event planning

Characters: Xiao Li, interactive event planning team

Xiao Li is responsible for leading the team to plan online interactive activities for public welfare projects.

Xiao Li: "We need to design interesting and meaningful online activities to attract the public's active participation."

The team has planned a series of online charity challenges, such as the "Charity Photography Challenge" and the "Charity Creative Writing Challenge". Participants only need to take photos or write articles on relevant topics according to the requirements of the event and post them on social media with designated hashtags to participate in the event.

In order to increase the appeal of the event, the team has set up a variety of prizes, including charity souvenirs, places in training courses related to charity projects, opportunities to participate in offline charity activities, etc. At the same time, professional judges are invited to select the works of the participants, and outstanding works will be displayed on the official website and social media platforms of the charity project.

For example, in the "Charity Photography Challenge", netizens are encouraged to take photos of charity moments around them to show the power of charity. The event attracted a large number of photography enthusiasts, who used their cameras to record many heartwarming charity scenes, such as volunteers helping the elderly cross the road and environmental protection activities organized by the community. These works not only show the diversity of charity, but also inspire more people to pay attention to and participate in charity.

The team also regularly conducts online topic discussions, focusing on hot issues of public welfare projects and public welfare topics of concern to the society. For example, the topic discussion on "How to make public welfare more sustainable" attracted many netizens to participate, and everyone expressed their opinions and suggestions. Through these discussions, the team collected many valuable opinions and ideas, which provided references for the improvement and development of the project.

Scenario: Offline communication activities organization

Characters: Xiao Wang, offline event organizing team

Xiao Wang leads the team to organize offline exchange activities for public welfare projects.

Xiao Wang: "We want to establish closer ties with the public through offline activities, so that they can experience the charm of public welfare projects firsthand."

The team held a number of public welfare lectures, inviting experts, scholars, project leaders and beneficiaries as guests to introduce the background, goals, implementation and achievements of public welfare projects to the public. In the lectures, interactive sessions were set up to give the public the opportunity to ask questions and communicate, and to gain a deeper understanding of the significance and value of public welfare projects.

For example, a lecture on environmental protection public welfare projects was held, and environmental experts were invited to explain environmental protection knowledge and current environmental problems. The project leader shared the efforts and achievements made by the project in the field of environmental protection, and the beneficiaries talked about the changes in their lives after participating in the environmental protection project. The lecture attracted many citizens who are concerned about environmental protection issues. They not only learned environmental protection knowledge in the lecture, but also had a deeper understanding and knowledge of public welfare projects.

The team also actively participated in community activities, set up publicity booths in the community, and displayed the results and related materials of the public welfare projects. At the same time, volunteers were organized to provide consulting services to community residents on site and answer their questions about public welfare projects. For example, at the cultural festival held in the community, a public welfare project display area was set up to show the changes brought about by public welfare projects to the community, such as improving the community environment and holding cultural activities. Through face-to-face communication with community residents, their sense of identity and willingness to participate in public welfare projects were enhanced.

Scenario: Improvement of the volunteer incentive system

Characters: Xiaomei, Volunteer Management Team

Xiaomei leads the team to improve the volunteer incentive system for public welfare projects.

Xiaomei: “We want volunteers to feel more value and gain more from participating in charity activities.”

The team has further improved the incentive system based on the original volunteer incentive measures. In addition to providing basic training and protection for volunteers, a volunteer points system has been established. Volunteers will receive corresponding points based on the length of time they participate in activities and their performance. Points can be exchanged for public welfare souvenirs, training courses, priority participation in project activities and other benefits.

At the same time, outstanding volunteers are regularly selected, awarded certificates of outstanding volunteers, and promoted and commended on the project's official website, social media and other platforms. Outstanding volunteers also have the opportunity to participate in project decision-making and management, and provide suggestions and opinions for the development of the project.

For example, a volunteer who has been involved in public welfare projects for a long time has obtained high points through his efforts and positive performance, which he redeemed for a professional volunteer service training course and improved his service ability. When selecting outstanding volunteers, he stood out with his outstanding performance and was awarded an outstanding volunteer certificate. He also shared his volunteer service experience in the project's publicity activities, inspiring more people to participate in public welfare activities.

Scenario: Evaluation of the effectiveness of innovation communication and public participation

Character: Lin Qian team member

After a period of time, Lin Qian's team evaluated the work of promoting innovation communication and public participation.

Xiao Zhang: "Through the implementation of new media communication strategies, our charity projects have received much more attention online. The dissemination effect of short videos and graphic content is remarkable, attracting a large number of fans and followers. Cooperation with Internet celebrities and big Vs on new media platforms has also achieved good results, further expanding the influence of the project."

Xiao Li: "The online interactive activities have stimulated the enthusiasm of the public to participate. A large number of people participated, and the results of the activities exceeded expectations. Through these activities, not only did we improve the public's understanding and awareness of public welfare projects, but we also collected many valuable opinions and suggestions, which provided a basis for the optimization of the project."

Xiao Wang: "The organization of offline exchange activities has allowed the public to have a more direct contact with public welfare projects, enhancing their sense of identity and willingness to participate. Public welfare lectures and community activities have been well received by the public, establishing a good image for the project and laying the foundation for further expanding channels for public participation."

Xiaomei: "The improvement of the volunteer incentive system has increased the enthusiasm and stability of volunteers. The participation of volunteers has been significantly improved, and they are more dedicated and serious in their services. At the same time, the role model of outstanding volunteers has also led more people to join the volunteer team, providing strong support for the implementation of the project."

Lin Qian: "Everyone has done an excellent job, and we have achieved remarkable results in innovative communication and public participation. However, we must also see that there are still some problems and challenges. For example, how can we stand out in the era of information explosion and continue to attract public attention? How can we ensure the quality and effectiveness of participation in online activities? We must continue to work hard, explore and innovate, and create a better communication environment and public participation atmosphere for the development of public welfare projects."

Scenario: Facing new challenges and sustainable development

Character: Lin Qian team member

In the process of promoting innovative communication and public participation, the team also faces some new problems and challenges.

Xiao Zhang: "Competition on new media platforms is fierce, and content updates quickly. We must continuously improve content quality and innovation to maintain user attention. At the same time, we must pay attention to algorithm changes on new media platforms and adjust dissemination strategies in a timely manner to ensure that our content can be seen by more people. For example, we can strengthen the creative planning of short video content and introduce more novel elements and forms to attract users' attention."

Xiao Li: "Online activities may have problems such as low enthusiasm of participants and uneven quality of participation. We need to strengthen the publicity and promotion of activities to increase the attractiveness and fun of the activities. At the same time, we need to establish an effective event review and evaluation mechanism to screen and evaluate the works and performances of participants to ensure the quality and effectiveness of the activities. For example, we can conduct sufficient pre-publicity before the event and invite celebrities to participate in the event launch ceremony to attract more attention; during the event, we can promptly answer and guide participants' questions to improve their participation experience."

Xiao Wang: "Organizing offline activities requires a lot of manpower, material resources and time. We must arrange activity resources reasonably to improve the efficiency and effectiveness of activities. At the same time, we must strengthen cooperation with communities, schools and other institutions to expand the channels and scope of offline activities. For example, we can establish long-term cooperative relations with the community, regularly carry out public welfare activities in the community, and form a normalized activity mechanism; cooperate with schools to carry out public welfare education activities to cultivate students' public welfare awareness and social responsibility."

Xiaomei: "In terms of volunteer management, there may be a problem of volunteer loss. We need to strengthen communication and exchanges with volunteers, understand their needs and ideas, and promptly solve the problems and difficulties they encounter in volunteer service. At the same time, we must continuously enrich the content and form of volunteer services and provide volunteers with more development space and opportunities. For example, we can regularly organize volunteer seminars to listen to their opinions and suggestions; provide volunteers with different types of volunteer service projects to choose from, so that they can participate in public welfare activities according to their interests and expertise."

Lin Qian: "The questions raised by everyone are very practical. We need to set up a special working group for innovative communication and public participation, and formulate specific solutions and countermeasures for each problem. We need to improve the quality of new media content, optimize online activity mechanisms, strengthen offline activity organization, and improve volunteer management. We must believe that as long as we keep working hard and actively respond to various challenges, our communication effect will definitely get better and better, and the public participation will definitely get higher and higher, injecting more powerful impetus into the development of public welfare projects. Let us work together and strive to realize the beautiful vision of public welfare!"

Team members agreed that they will continue to work hard, actively respond to various challenges, and continuously promote innovative communication and public participation. In the days to come, they will work in a more innovative and pragmatic way to create a good social atmosphere for the development of public welfare projects, attract more people to pay attention to and participate in public welfare, and jointly contribute to the development and progress of society. They will continue to learn and draw on advanced communication experience and volunteer management models, constantly innovate working methods, and provide strong support for the sustainable development of public welfare.