Rebirth of the Urban Vengeance Goddess

The successful launch of environmentally friendly products has made the entire company immersed in joy, but Lin Qian and Su Mo understand that this is just a new starting point and there is still a lot of work to be done.

In the office, Lin Qian said to Su Mo: "Although the current sales of environmentally friendly products are very good, we cannot ignore the subsequent service guarantee."

Su Mo nodded and said, "Yes, we have to ensure that the problems encountered by consumers during use can be solved in a timely manner. Do you have any ideas?"

Lin Qian thought for a moment and said, "I think we can set up a dedicated customer service team to provide special services for this environmentally friendly product. This team must have professional knowledge and be able to answer consumers' questions about product performance, operation, environmental characteristics, and other aspects."

Su Mo said, "That's a good idea. I will immediately arrange for the Human Resources Department to start setting up this team. By the way, we also have to consider providing relevant training for this team."

"That's right. The training content should not only include product knowledge, but also good communication skills. After all, they represent the image of the company." Lin Qian added.

At the same time, Xiao Liu from the marketing department came to Lin Qian and Su Mo's office.

"Mr. Lin, Mr. Su, I have a situation to report to you." Xiao Liu said.

"What's going on? Tell me." Su Mo looked at Xiao Liu.

"Although our environmentally friendly products are well received in the market, competitors seem to be stepping up their efforts in the environmentally friendly products sector. They have launched some similar products and have certain price advantages," said Xiao Liu.

Lin Qian frowned. "They're pretty quick. We need to analyze the characteristics of their products and the differences between ours. Xiao Liu, has your marketing department done any relevant research?"

Xiao Liu replied: "We are working on it. From our preliminary understanding, their products are comparable to ours in terms of environmental performance, but some functions have been simplified, so the cost is lower and the price is cheaper."

Su Mo analyzed: "This may have a certain impact on our market share. We can't just sit there and wait for death. We have to deal with it from our strengths."

Lin Qian said, "Our advantage lies in the quality of our products and our brand image. We need to further strengthen our publicity in this regard. Xiao Liu, the marketing department can consider doing some comparative advertising to highlight the high quality and comprehensive functions of our products, but be careful not to belittle our competitors."

Xiao Liu said, "Okay, Mr. Lin. We will formulate a plan as soon as possible. However, we may need to increase the budget for publicity and promotion."

Su Mo said: "We will study the budget issue again. But if we want to effectively maintain our market share, reasonable investment is necessary."

In the R&D department, Lao Zhang was also discussing new issues with the team.

"Everyone knows that competitors have launched similar products, so we can't let our guard down," Lao Zhang said to the R&D staff.

Technician Xiao Li said: "Mr. Zhang, can we consider upgrading the existing products and adding some unique functions?"

Lao Zhang's eyes lit up: "That's a good idea. Do you have any specific directions?"

Xiao Wang said: "We can consider adding some intelligent interactive functions, such as linkage with home smart systems. This will make our products more competitive in the market."

Lao Zhang nodded and said, "This is a good direction. However, we must pay attention to the feasibility of technology and cost control during the research and development process. We must ensure that new functions can enhance product competitiveness without significantly increasing costs."

Back in the office, Lin Qian and Su Mo continued to discuss response strategies.

"In addition to working on products and publicity, we also have to start with customer relations," said Lin Qian.

Su Mo asked: "Do you mean to strengthen the stickiness with customers?"

Lin Qian said, "Yes. We can launch some preferential activities for old customers, such as exchanging old products for new ones, or providing product upgrade services. This will not only give back to old customers, but also consolidate our market."

Su Mo said: "This is a very good strategy. We can let the sales department and the marketing department work together to develop a specific activity plan."

A few days later, Xiao Chen from the sales department came to report on his work.

"Mr. Lin, Mr. Su, we have worked with the marketing department to develop a preferential program for old customers." Xiao Chen said.

"Okay, tell me in detail." Lin Qian said.

Xiao Chen said: "We plan to launch a trade-in campaign, where old customers can exchange their old products for our new environmentally friendly products, and we will give them certain price discounts. At the same time, for old customers who have purchased our environmentally friendly products for a certain period of time, we provide free product upgrade services."

Su Mo asked: "Have you calculated the cost budget for this activity?"

Xiao Chen replied: "We have calculated it. We expect that there will be certain cost investment in the short term, but in the long run, it will be very beneficial for us to consolidate market share and enhance brand loyalty."

Lin Qian said, "Okay, let's implement this plan. At the same time, we must pay close attention to customer feedback during the event and adjust the strategy in a timely manner."

All departments are taking active actions as the company implements a series of strategies.

After the customer service team was formed, they are undergoing intensive training. The trainer told the team members: "You must remember that customer satisfaction is the primary goal of our service. Every consultation call and every feedback must be taken seriously."

The marketing department is also working on the comparative advertisements. Xiao Liu told the ad production team: "We need to highlight the advantages of our products, but we need to present them in an objective and professional way."

The R&D department is working hard to overcome the technical difficulties of the intelligent interactive function. Zhang said to the team: "This is the key to our product widening the gap with our competitors. Come on, everyone."

As the company's various strategies progressed, the market situation gradually changed.

Customers responded enthusiastically to the company's old customer promotion activities, and many old customers participated in the old-for-new and product upgrade services. This not only consolidated the old customer base, but also attracted many new customers through word-of-mouth spread from old customers.

After the marketing department launched comparative advertising, consumers gained a deeper understanding of the high quality and comprehensive functions of the company's environmentally friendly products, which to a certain extent resisted the impact of competitors' low-priced products.

The R&D department successfully developed intelligent interactive functions and applied them to environmentally friendly products. Once the new products were launched, they once again caused a sensation in the market.

Seeing how proactively the company responds to market changes, dealers have more confidence in the company.

Mr. Wang, the distributor, said to Xiao Chen: "Your company's strategy for dealing with competition is very effective. We are more confident in selling your products."

Xiao Chen smiled and said, "Thank you Mr. Wang for your support. We will continue to work hard to provide you with better products and services."

Lin Qian and Su Mo were filled with satisfaction as they watched the company continue to grow and develop amid competition.

Lin Qian said: "Although the impact of this competitor has brought challenges, it has also made us more clear about our development direction."

Su Mo said: "That's right. As long as we keep innovating and have a keen insight into the market, we can go further in the overseas market."