Rebirth of the Urban Vengeance Goddess
Chapter 15 Internationalization Strategy, Setting Sail
With the success of cross-border integration, the companies of Lin Qian, General Manager Chen and Chairman Wang have ushered in unprecedented development opportunities. However, they are not satisfied with this, but have set their sights on the broader international market, determined to implement an internationalization strategy and set sail.
Lin Qian's Office
Lin Qian sat at her desk, flipping through a research report on the international market. She knew that internationalization strategy was an important direction for the company's future development and the key to enhancing the company's brand influence and market competitiveness.
"Mr. Chen, have you read this research report on the international market? I think we can consider entering overseas markets and expanding our business scope." Lin Qian dialed Mr. Chen's number, and her tone revealed her vision for the future.
"That's exactly what I meant. The internationalization strategy can not only enhance our brand influence and market competitiveness, but also bring us more development opportunities and benefits." Mr. Chen responded on the other end of the phone.
"So which market do you think we should start with?" Lin Qian asked.
"I think we can consider entering the Southeast Asian market first. The cultural background there is similar to ours, and the market demand is also in line with our products. At the same time, we can also use local resources and advantages to reduce production costs and improve market competitiveness." Mr. Chen replied.
Chairman Wang's Residence
As night fell, Lin Qian and Mr. Chen came to Chairman Wang's mansion again. They decided to share their ideas with Chairman Wang and listen to his advice.
"Chairman Wang, we plan to implement an internationalization strategy and enter overseas markets. I would like to hear your opinion." Lin Qian said straight to the point.
"Internationalization strategy is an important direction for the company's future development and is also the key to enhancing our brand influence and market competitiveness. However, when entering overseas markets, we must fully understand the local market environment, policies and regulations, and cultural differences to ensure that we can make recommendations that meet the needs of local consumers." Chairman Wang said after pondering for a moment.
"So what do you mean, how should we prepare?" asked Mr. Chen.
“I think we should first form a professional international team to be responsible for market research, product promotion, after-sales service and other tasks. At the same time, we must strengthen communication and collaboration with local partners to jointly explore the market. In addition, we must also focus on brand building and cultural communication to enhance our visibility and influence in the local market.” Chairman Wang replied.
Building an international team
In the following days, Lin Qian, General Manager Chen and Chairman Wang began to build an international team. They recruited a group of talents with rich international market experience and professional skills, and made full preparations for entering overseas markets.
In team building, they focus on communication and collaboration among team members to ensure that everyone can give full play to their professional advantages. At the same time, they also strengthen the training and education of team members to improve their comprehensive quality and professional ability.
Entering Southeast Asian market
With the help of an international team, Lin Qian and his team began to enter the Southeast Asian market. They successfully opened the door to the market through communication and collaboration with local partners.
In terms of marketing, they made full use of local media resources and social platforms to carry out extensive publicity and promotion. At the same time, they also participated in many international exhibitions and seminars and conducted in-depth exchanges and negotiations with local industry professionals.
Thanks to their efforts, the company's products have gradually attracted the attention and love of Southeast Asian consumers. Sales have also been rising steadily, bringing considerable profits to the company.
Challenges faced
However, just as they were celebrating their success, a new challenge quietly arrived. An internationally renowned brand also entered the Southeast Asian market and tried to seize market share through price wars.
Facing strong competitors, Lin Qian and his team did not panic. They successfully resisted the impact of competitors by relying on the quality and advantages of their products and good after-sales service. At the same time, they also strengthened communication and interaction with local consumers, and enhanced the brand's popularity and influence in the local market.
The far-reaching impact of internationalization strategy
After this competition, Lin Qian and his colleagues have a deeper understanding of the importance and significance of the internationalization strategy, which not only brings new growth points and development opportunities to the company, but also enhances the company's brand image and market competitiveness.
At the same time, they also realized that internationalization strategy is not simply market expansion and product sales, but requires a comprehensive understanding of the local market environment, policies and regulations, and cultural differences in order to make recommendations that meet the needs of local consumers.
Looking to the future
Looking to the future, Lin Qian, General Manager Chen and Chairman Wang are full of confidence and expectations for the internationalization strategy. They believe that in the future development, the internationalization strategy will become one of the company's important strategic directions, bringing more opportunities and challenges to the company.
They will continue to strengthen the construction and training of the international team and enhance the professional ability and comprehensive quality of team members. At the same time, they will also actively expand into other international markets to inject new vitality and impetus into the company's development.
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