After the substitution marriage, I became the CEO's white moonlight

"Evidence?" Gu Jinyan sneered and turned to look at Su Li, "Take out the things."

Su Li nodded, took out a document from the briefcase she carried with her, and handed it to Gu Jinyan. Gu Jinyan took the document, showed it to everyone present, and said loudly: "This document is the patent certificate for our company's latest environmental protection technology. I believe everyone can understand it, right?"

The content on the document was clear and concise. It was the patent certificate for Gujia Company's latest environmental protection technology, and the date was a full year earlier than the launch of its competitors' products.

"This..." The person in charge of the other party was suddenly speechless and his face became very ugly.

"Now, do you have anything else to say?" Gu Jinyan pressed forward step by step with an intimidating momentum.

The person in charge of the other party hesitated and was speechless for a long time, and finally had to leave the booth in disgrace. The victory of Gu's company at the international science and technology exhibition not only completely crushed the conspiracy of competitors, but also made their products and technologies more widely recognized. Overseas partners and media flocked to the booth, and Gu Jinyan and Su Li were overwhelmed and successfully signed many large orders.

However, just as Gu Jinyan and Su Li were preparing to celebrate their victory, Su Li suddenly received a message from home. After reading the content of the message, Su Li's face suddenly became solemn.

"What's wrong?" Gu Jinyan noticed Su Li's abnormality and asked with concern.

Su Li took a deep breath and handed the phone to Gu Jinyan, "Look for yourself."

Gu Jinyan took the phone, quickly scanned the contents on the screen, and gradually frowned. Although the company's overseas orders have increased recently, the overall performance is still not ideal, and even shows a downward trend.

"It seems that we have only temporarily stabilized the situation this time," Gu Jinyan put down his phone and said in a heavy tone, "The company's difficulties overseas still exist."

Su Li also understood this truth. This victory was only a temporary solution, and there was still a long way to go to truly open up overseas markets. "We still don't know enough about the local market," Su Li said thoughtfully, "maybe we should go and do some research ourselves."

Gu Jinyan nodded in agreement, and the two decided to take action immediately. In the next few days, Gu Jinyan and Su Li visited local companies, government agencies and ordinary consumers to gain a deeper understanding of local culture, market rules and consumption habits. They found that the local market has a great demand for environmentally friendly products, but the competition is also extremely fierce. At the same time, when choosing products, consumers not only pay attention to the performance of the products, but also pay great attention to the product's appearance design and brand image.

"It seems that our previous marketing strategy was too simplistic," Gu Jinyan put down the research report in a cafe, frowning, "If we want to win the market, we must work hard on product design and brand marketing."

Su Li pondered for a moment, and suddenly an idea flashed in his mind, "I have an idea..."

"I have an idea..." Su Li's eyes sparkled with excitement, "Why don't we invite a well-known local designer to design a new look for our product?"

Gu Jinyan put down the coffee cup in his hand and looked at her with interest, "Tell me more details."

Su Li paused and continued, "We previously focused too much on the practicality and technological content of our products, but ignored the importance of appearance design. In the local market, consumers also attach great importance to the appearance design and brand image of products. If we can invite an influential local designer to inject new design concepts into our products, I believe it will definitely enhance the attractiveness of our products."

"That's a good idea." Gu Jinyan nodded in agreement. "I remember there was a designer who once won an international design award, and his design style is very much in line with the aesthetic tastes of local young people."

"Yes, that's him!" Su Li said excitedly, "If we can cooperate with him, we will definitely get twice the result with half the effort."

"Okay, leave this matter to me." Gu Jinyan took out his mobile phone and began to look for the designer's contact information.

In addition to product design, Gu Jinyan also thought of ways to enhance the company's brand image. He used his personal connections to contact several local environmental protection organizations and expressed his intention to cooperate.

"We can sponsor their environmental protection activities, or jointly organize some charity events." Gu Jinyan said to Su Li, "Through these activities, more people can understand our company's emphasis on environmental protection and enhance the company's brand image."

Su Li agreed with this. She knew that in today's society, corporate social responsibility is becoming more and more important. A company with a sense of social responsibility is more likely to win the trust and support of consumers.

They acted separately. Su Li actively contacted the designer and introduced the company's products and concepts to him in detail. Gu Jinyan began to prepare for the cooperation project with the environmental protection organization and arranged for the company's public relations department to do the relevant publicity work.

Everything was going well, and they believed that as long as they persisted in their efforts, they would be able to overcome the current difficulties and open up new opportunities in overseas markets. However, just as they were about to implement these plans, news came from within the company...

Su Li and Gu Jinyan's plan was doused with cold water just as it was getting started. The company's financial director brought bad news: due to the unsuccessful overseas market expansion and capital turnover problems, some employees began to consider leaving because they were worried about the company's prospects.

"How could this happen?" Su Li couldn't help feeling powerless when he heard the news.

Gu Jinyan's expression also became solemn. He knew very well that talent was the company's most valuable asset. If employee morale was unstable, it would deal a greater blow to the company.

"I understand. I will do my best to handle it." Gu Jinyan said to the financial director.

After sending the CFO away, Gu Jinyan immediately called a meeting of the company's top executives to discuss countermeasures. The atmosphere in the meeting room was heavy, and everyone's face was filled with anxiety and worry.

"Everyone is aware of the current situation. We must find a solution as soon as possible, otherwise the consequences will be disastrous." Gu Jin's tone was steady, but he could not hide the fatigue in his eyes.

"Mr. Gu, I think the most urgent task is to stabilize the emotions of employees and not let them lose confidence in the company," said the marketing director.

"I agree." The HR director also said, "We can consider giving employees some incentive policies, such as increasing their salary and benefits, or giving them stock option incentives."

"These measures are only a temporary solution, not a fundamental one." Gu Jinyan shook his head. "The root of the problem lies in the difficulties in the overseas market. As long as this problem is not solved, the company will always face risks."

"However, the situation in overseas markets cannot be changed in a short period of time," the technical director said helplessly.

“Yes, we have tried our best, but the results are not ideal,” the sales director echoed.

The conference room fell silent again, and everyone was thinking hard about how to solve the problem. At this time, Su Li suddenly spoke up: "I have an idea..."

Everyone's eyes were focused on Su Li, their eyes full of anticipation.

Su Li took a deep breath and said slowly: "We can try to contact that designer..."

"Contact the designer?" Gu Jinyan frowned slightly. "With such tight funds right now, I'm afraid..."

"I know." Su Li interrupted Gu Jinyan, "But I believe that as long as we can convince him, the new products he designs will definitely bring new hope to the company."

Su Li's eyes were firm and powerful, like a flash of lightning in the dark night, lighting up the hearts of everyone in the conference room. Gu Jinyan looked at Su Li, with a hint of admiration in his eyes. He knew that Su Li was right, and what they needed now was the courage to take a risk.

"Okay, I support you." Gu Jinyan nodded, "Let's contact him now."

Su Li and Gu Jinyan took action immediately. They drove to the designer's residence, hoping to convince him in person. However, when they arrived at the designer's door, they found...