Siheyuan: I am protecting Shazhu, who dares to object?

With the successful completion of the renovation work of the walnut orchard in Cuigu Village, the village’s walnut industry has ushered in new vitality.

Wang Dashan did not relax because he knew very well that in this era of fierce competition, only continuous innovation and development can keep Cuigu Village in the forefront.

On this day, Wang Dashan was busy at the construction site of the walnut deep processing industrial park in the village when he suddenly received a call from the city.

The person on the other end of the line was an expert in agricultural product marketing. He said to Wang Dashan, "Village Chief Wang, I have heard about the walnut industry in your Cuigu Village and I think it has great potential. I have recently been researching a new agricultural product marketing model called 'e-commerce live streaming', which is to sell products directly to consumers through live streaming on the Internet. I think this model is very suitable for your village's walnut products and can help you open up a wider market."

Wang Dashan was not familiar with the concept of "e-commerce live streaming sales", but he was keenly aware that this might be a new development opportunity.

He quickly said, "Expert, can you tell me in detail what this e-commerce live streaming is all about? Can our village really sell walnuts in this way?"

The expert patiently introduced to Wang Dashan the operation model, advantages and successful cases of e-commerce live streaming.

The more Wang Dashan listened, the more interested he became. He decided to learn more about this emerging marketing model.

Therefore, Wang Dashan arranged a young cadre in the village, Xiao Li, to be responsible for studying the knowledge related to e-commerce live streaming.

Xiao Li has gained a more comprehensive understanding of e-commerce live streaming by reading materials, watching live videos, and consulting professionals.

He reported to Wang Dashan, "Uncle Dashan, I think this e-commerce live streaming is really promising. Through live streaming, we can let consumers have a more intuitive understanding of our village's walnut products, show our walnut planting environment and processing process, and increase consumer trust. Moreover, live streaming has a wide sales range, breaking geographical restrictions and selling our products all over the country."

After listening to Xiao Li’s report, Wang Dashan decided to try to develop e-commerce live streaming business.

He organized some young people in the village to form an e-commerce live broadcast team.

In order to enable the live broadcast team to carry out their work better, Wang Dashan also specially invited professional e-commerce trainers to the village for training.

During the training process, Wang Dashan studied hard with the young people. He learned everything from the use of live broadcast equipment and the writing of live broadcast scripts to product display techniques and ways of interacting with the audience.

After a period of training and preparation, Cuigu Village’s first e-commerce live broadcast officially began.

Wang Dashan personally served as the anchor. Standing in the walnut orchard, he enthusiastically introduced the walnuts of Cuigu Village to the audience in front of the camera: "Hello, friends! Welcome to our Cuigu Village live broadcast room. I am the village chief Wang Dashan. Today, I will show you the walnuts in our village. You see, our walnut orchard is located between green mountains and green waters. The soil here is fertile and the climate is suitable, which is very suitable for the growth of walnuts. Our walnuts are all grown using green and environmentally friendly methods, without pesticides or chemical fertilizers, to ensure that every walnut is healthy and delicious..." During the live broadcast, Wang Dashan also demonstrated the walnut picking and processing process on site, allowing the audience to have a more intuitive understanding of the quality of Cuigu Village walnuts.

At the same time, he also interacted with the audience and answered various questions raised by them.

At the beginning, there were not many viewers in the live broadcast room, but with Wang Dashan’s vivid introduction and enthusiastic interaction, more and more people entered the live broadcast room.

Everyone showed great interest in the walnuts from Cui Gu Village and placed orders to buy them.

The first live broadcast was an unexpected success, with sales far exceeding Wang Dashan’s expectations.

This made him and the people in the village see the huge potential of e-commerce live streaming.

Since then, the e-commerce live broadcast team has regularly carried out live broadcast activities and continuously optimized live broadcast content and sales strategies.

The walnut products of Cui Gu Village have quickly entered markets across the country through e-commerce platforms, with sales rising steadily.

In addition to e-commerce live streaming, Wang Dashan also actively promotes the deep integration of the village's tourism industry and walnut industry.

He planned a series of walnut-themed tourism activities, such as walnut cultural experience tour, walnut picking parent-child tour, etc.

During the walnut culture experience tour, tourists can visit the Walnut Museum to learn about the history, culture, planting techniques and processing technology of walnuts; they can also personally participate in activities such as walnut carving and walnut handicraft making to feel the charm of walnut culture.

During the walnut picking parent-child tour, parents and children can walk into the walnut orchard together, pick fresh walnuts by hand, and experience the joy of the harvest.

These activities attracted a large number of tourists to Cui Gu Village, further enhancing the village's popularity and influence.

With the continuous development of Cui Gu Village, the village’s infrastructure has also been greatly improved.

The newly built road is wide and flat, making transportation more convenient; the village has installed tap water and street lights, and the living conditions of the villagers are getting better and better; public service facilities such as schools and hospitals are also constantly improving, providing better living security for the villagers.

In the 1960s, which was full of changes and challenges, Cui Gu Village, under the leadership of Wang Dashan, seized opportunities time and time again and achieved leapfrog development with its keen market insight, innovative spirit and the unity and hard work of all villagers.

From a poor and backward mountain village, it has developed into a new socialist countryside with prosperous industries, livable ecology, civilized rural customs, effective governance and affluent life.

Standing on a high place in the village and looking at the prosperous scene before him, Wang Dashan's heart was filled with pride and emotion.

He knew that all these achievements were hard-won and were the result of the joint efforts of all villagers.

He also knows that the times are constantly changing and there will be more challenges and opportunities waiting for Cui Gu Village in the future.

But he firmly believes that as long as everyone works together, Cui Gu Village will continue to stay at the forefront and create a better tomorrow.

The new year is approaching, and Cui Gu Village is filled with a joyful and peaceful festive atmosphere.

Wang Dashan organized a grand celebration for the villagers. Everyone sang and danced to celebrate the harvest and achievements of the past year and look forward to a better life in the future.

At the event, Wang Dashan excitedly said to the villagers: "Fellow villagers, we have experienced many difficulties and challenges in the past year, but we have survived. We have created a better life with our own hands. In the new year, let us continue to work hard to make Cuigu Village more beautiful and prosperous!"

There was warm applause and cheers from the audience. The future of Cui Gu Village was filled with infinite hope.