Siheyuan: I am protecting Shazhu, who dares to object?

With the successful trial planting of the new walnut variety in Cui Gu Village, the village’s walnut industry has ushered in new development opportunities.

However, in the 1960s, an era of change, challenges always came one after another.

On this day, Wang Dashan was checking the growth of new walnut trees in the village walnut orchard when he suddenly heard a noisy sound.

He looked in the direction of the voice and saw a group of villagers walking towards him, led by the villager Old Wu.

"Dashan, you are finally here!"

Old Wu said anxiously, "Something big has happened!"

Wang Dashan's heart sank, and he asked hurriedly, "Old Wu, don't worry, what happened?"

Old Wu took a breath and said, "Do you know the cooperation agreement signed between our village and the distributor in the city? They just called and said that due to changes in market conditions, they have to lower the purchase price of our walnut products, otherwise they will not continue the cooperation."

After hearing this, Wang Dashan frowned.

He knew that this distributor was one of the main sales channels for the village's walnut products. If he lost this cooperation opportunity, the village's walnut industry would suffer a major blow.

"Let's go back to the village and gather everyone to discuss this matter."

Wang Dashan said.

After returning to the village, Wang Dashan immediately convened a meeting of village cadres and representatives of walnut growers.

At the meeting, everyone was excited after hearing the news.

"How can this be possible? It's not easy to grow walnuts, and the cost is high. If we lower the purchase price, how can we make money?"

One grower said angrily.

Another cadre also said worriedly: "But if we don't agree to their demands, who will we sell our walnuts to? Isn't this pushing us into a dead end?"

Everyone discussed for a long time but still couldn't come up with a good solution.

Wang Dashan pondered for a moment and said, "Don't panic, we can't agree to their request so easily. I think we can communicate with them first to understand the specific situation of market changes and see if there is room for negotiation."

So Wang Dashan called the dealer.

On the phone, Wang Dashan said sincerely: "Boss Zhang, we have been cooperating for so long and it has always been very pleasant. This time you said you want to lower the purchase price, I want to know the specific reason."

The dealer said helplessly: "Village Chief Wang, to be honest, the supply of walnuts in the market has increased significantly recently, and the price competition is very fierce. We have no choice. If we don't lower the price, we won't be able to sell it at all."

After hearing this, Wang Dashan was moved.

He said, "Boss Zhang, I understand your difficulties. But you know the quality of our Cuigu Village walnuts, which have always been in great demand in the market. How about this? Let's work together to expand the market and increase the added value of our products, rather than simply lowering the price."

The dealer listened and said hesitantly: "Village Chief Wang, what you said makes sense. But it is not easy to expand the market. It requires a lot of manpower, material resources and financial resources."

Wang Dashan said firmly: "Boss Zhang, as long as we work together, we will definitely be able to come up with a solution. Give me a few days, I will go to the city to find you, and we can discuss it face to face."

After hanging up the phone, Wang Dashan explained to everyone the communication situation with the dealer.

He said: "Fellow villagers, we can't just sit there and wait for death. We must take the initiative. I plan to go to the city and discuss with dealers how to expand the market. If you have any good suggestions, please share them."

One cadre suggested: "Dashan, I think we can put more effort into product packaging and design some more creative and attractive packaging to improve the quality of the product."

Another grower said: "We can also develop some deep-processed walnut products, such as walnut candy, walnut cakes, etc., to increase the added value of the products."

After listening to these suggestions, Wang Dashan thought they were all very good.

He said, "Everyone is right. Let's prepare according to these ideas. When I go to the city, I will discuss these ideas with the dealers."

A few days later, Wang Dashan came to the city with some new product packaging design plans and walnut deep-processing product samples prepared by the village.

He met with the dealers and presented the village's ideas and plans in detail.

The dealer's eyes lit up after hearing this.

He said: "Village Chief Wang, your village's ideas are really good. I think we can cooperate to carry out some promotional activities to increase the popularity of our products. At the same time, we can increase the research and development and promotion of walnut deep-processing products and open up new market areas."

After an in-depth discussion, the two sides finally reached a new cooperation agreement.

According to the agreement, distributors will no longer lower the purchase price of walnut products, but will work with Cuigu Village to increase marketing efforts and jointly develop new products and markets.

After returning to the village, Wang Dashan told all the villagers the good news.

The villagers cheered when they heard this.

Under the organization of Wang Dashan, the village established a marketing promotion team and a product research and development team, and devoted itself to expanding the market and developing new products.

Thanks to the efforts of the marketing team, Cuigu Village’s walnut products have entered more cities and markets through various channels.

At the same time, the village’s walnut deep-processing products have been launched on the market and are popular among consumers.

With the continuous development and growth of the walnut industry, Cui Gu Village's tourism industry has also ushered in new development opportunities.

More and more tourists are coming to Cui Gu Village for its walnut products, and the village's farmhouses, homestays and other tourism projects are doing booming business.

In order to further improve the quality of tourism services, Wang Dashan organized villagers to upgrade and renovate the village’s tourism facilities again.

They built a new tourist trail and set up some viewing platforms and rest pavilions along the way so that tourists can better appreciate the natural scenery of Cui Gu Village.