Siheyuan: I am protecting Shazhu, who dares to object?
Chapter 249 Expanding the African Market and Social Responsibility
In Guangming Factory's grand blueprint for global market layout, the African continent has become the next key area of focus.
Wang Dashan is well aware that Africa's agricultural development has great potential, but it faces many unique challenges and opportunities.
Wang Dashan led the team to Africa, and their first stop was Kenya.
Kenya is famous for its vast grasslands and rich agricultural resources, but the level of agricultural mechanization is relatively low and farmers mostly still rely on traditional manual labor.
Guangming Factory hopes to open up a new world here and help Kenya's agriculture move towards modernization.
At the exchange meeting with local government officials and agricultural enterprise representatives in Kenya, Wang Dashan passionately introduced the vision and strength of Guangming Factory: "Dear friends, Guangming Factory came to Kenya with full sincerity and advanced agricultural machinery technology. Our goal is to bring efficient agricultural production tools to this land and help Kenyan farmers increase production and improve their lives. Our agricultural machinery products not only have excellent performance, but also fully take into account the special environment of Africa, such as adapting to high temperatures, droughts and complex terrain."
Kenyan Minister of Agriculture Mr. Omar warmly welcomed the arrival of Guangming Factory, but also raised some practical concerns: "Director Wang, we are very much looking forward to Guangming Factory's technology changing our agricultural situation. However, Kenyan farmers generally have low incomes and limited purchasing power. Can your product prices be affordable for them? In addition, our infrastructure construction is relatively backward. How can we guarantee the repair and maintenance services of agricultural machinery?"
After thinking for a moment, Wang Dashan answered firmly: "Minister Omar, we fully understand the actual situation in Kenya. In terms of price, we will formulate flexible strategies and consider providing some subsidies and preferential plans so that more farmers can afford our products. At the same time, we plan to establish a complete after-sales service network in Kenya and train local technicians to ensure that agricultural machinery can be repaired and maintained in a timely manner during use. We will also cooperate with local companies to jointly explore the possibility of localized production, further reduce costs, and improve the cost performance of products."
After in-depth discussions and consultations, Guangming Factory and Kenya reached a cooperation intention.
The two sides decided to first establish demonstration farms in several major agricultural production areas in Kenya to showcase the actual effects of Guangming Factory's agricultural machinery products and provide free operation training to local farmers.
During the construction of the demonstration farm, Wang Dashan personally participated in it and had in-depth exchanges with local farmers.
Joseph, an old Kenyan farmer, looked at the tractor being installed and debugged with curiosity and asked, "Director Wang, can this big thing really help my crops grow better? I have never used such a machine and I am a little worried that I can't operate it well."
Wang Dashan smiled and patiently explained: "Uncle Joseph, don't worry. This tractor is very easy to operate, and our technicians will teach you step by step. It can greatly improve the efficiency of tilling the land, making the land softer, which is conducive to the germination and growth of seeds. You see, its plowing depth can be adjusted according to your needs, and it can also save a lot of manpower and time, so you can have more energy to take care of other aspects of the crops."
With the successful operation of the demonstration farm, Guangming Factory's popularity in Kenya has increased rapidly.
More and more farmers are beginning to take interest in Guangming Factory's agricultural machinery products and are coming to consult and purchase them.
While expanding the market, Guangming Factory also actively fulfills its social responsibilities.
They found that some parts of Kenya were experiencing serious water shortages, which affected agricultural production and residents' lives.
Wang Dashan decided that Guangming Factory would donate a batch of advanced water-saving irrigation equipment and help build an irrigation system locally.
At the donation ceremony, Wang Dashan said to the local villagers: "Fellow villagers, our Guangming Factory not only hopes to bring agricultural machinery to you, but also hopes to contribute to improving your living environment. These water-saving irrigation equipment can effectively utilize limited water resources, allowing your crops to thrive even in dry seasons. We will work together with you to make this land more fertile."
The villagers cheered. John, a young villager, said excitedly: "Director Wang, you are really our savior. We used to worry about water, but now with these equipment, we have hope again. We will definitely make good use of these equipment and work hard to increase grain production."
In other African countries, such as Ethiopia and Nigeria, Guangming Factory has also followed suit, cooperating with local governments and enterprises to establish demonstration projects, promote agricultural machinery products, and actively participate in social welfare activities.
In Ethiopia, Guangming Factory cooperates with local agricultural cooperatives to provide specialized agricultural technology training courses for women farmers to help them improve their agricultural production skills and enhance their economic independence.
Ayana, an Ethiopian female farmer, said excitedly after the training: "Before, I only knew how to farm according to traditional methods, and the yield was very low. Now through the training of Guangming Factory, I have learned a lot of new planting techniques and agricultural machinery operation methods. I believe my crops will have a better harvest. This will change the life of me and my family."
In Nigeria, the Guangming factory paid attention to the problem of improper disposal of local agricultural waste and introduced an agricultural waste treatment equipment production line to convert waste such as crop straw into organic fertilizer and feed, which not only solved the environmental pollution problem, but also increased income for local farmers.
Adekunle, a Nigerian agricultural enterprise owner, said to Wang Dashan: "Director Wang, your waste treatment equipment really kills two birds with one stone. It not only improves our environment, but also brings new business opportunities to our company. We can sell the organic fertilizer produced to surrounding farmers to improve their soil fertility, while also reducing our production costs."
Through a series of efforts in Africa, Guangming Factory has not only achieved significant growth in market share, but also established a good corporate image locally and won the trust and praise of the African people.
However, Wang Dashan also clearly realizes that the development of the African market still faces many challenges, such as the unstable political situation and the coordination of cultural differences. But he firmly believes that as long as he upholds the concept of sincere cooperation and mutual benefit and win-win, Guangming Factory will be able to write a more glorious chapter on the African continent.
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