I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

Chapter 647: Taobao’s long-term cooperation is finalized!

"Mr. Jiang, this is the cooperation quotation that JD.com sent this morning. It's a 7% channel fee plus 10 billion a year in service and publicity fees."

Director Zhuo arrived earlier than him today.

The dark circles under her eyes were very serious. Compared to Jiang Hao, she was more likely to stay up late.

Although I didn't work overtime at the company, I actually didn't sleep well at home.

Whether it is Taobao’s sales data or the company’s external cooperation projects.

All the work that Jiang Hao could push aside actually fell on Zhuo Tongnan's shoulders in the end.

At this moment, he had handed Jiang Hao the sorted documents and at the same time told Jiang Hao about some important companies that were sincere in cooperating.

"PDD is willing to pay 15% of the channel fee. If we can have an exclusive partnership, we can discuss the share of the channel fee."

"There are also Suning.com, Vipshop, Jumei.com..."

Almost all companies related to the e-commerce sector came to us overnight.

However, the ones who offered the highest prices were from JD.com and PDD. Jiang Hao himself found it hard to believe how much channel fees these two companies were willing to pay.

The 15% channel fee, if some other fees are excluded, the rebate commission from PDD’s own platform may not be as high as the channel fee of their Haijing platform.

The bulk of the profits are directly given to yourself!

Even PDD’s cooperation with Haijing may not make any money at all.

Jiang Hao read the contract carefully and couldn't help but sigh at this moment.

It turned out to be the platform that was able to surpass Taobao in the end. PDD is really courageous in this regard!

The development this year has been really rapid, as we only entered the e-commerce sector last year.

In just over a year, its development is in no way inferior to their Haijing platform.

Especially this year, the expansion has been extremely rapid, with Round A in March, Round B in July, and I heard that they are also preparing for Round C after the new year. The speed is incredibly fast.

However, the product side of the platform is currently a mixed bag, and its current market reputation is average.

If they really want to compete with platforms like Taobao and JD.com, they still have to wait for the emergence of 10 billion subsidy activities.

But in his heart, Jiang Hao noticed the rise of PDD again, and wondered if he could reach some agreement with PDD through this cooperation and exchange.

"What are the conditions given by Taobao?"

Of course, the most important thing at the moment is the price that Mr. Ma is willing to offer.

He did not discuss this matter directly with Mr. Ma on WeChat, but it was obvious that the company operations staff tried to talk to each other first and discuss it.

"4% channel fee, plus 20 billion RMB per year in advertising expenses."

This channel fee is actually a proportional fee that is charged after the transaction is completed through the Haijing link.

Taobao does not charge this fee directly from merchants, but will ultimately pay it to Haijing from the fees that merchants actively invest in.

As for the link jump but no consumption transaction, Haijing also has income, and the 20 billion behind is actually this fixed fee.

The proportion of 4% is actually very sincere.

The sales profit on the Taobao platform itself, including the commission rebate and the traffic cost of the main platform, is only 10%-12%.

This is just the gross profit, which means a large proportion of the profit is given up.

If Mr. Ma had offered him this ratio when discussing long-term cooperation before Double 12 started, Jiang Hao would probably have thought it was pie in the sky.

But now that the Double 12 sales results have been released, Haijing has given an excellent answer.

This is equivalent to Taobao spending 1 billion on advertising and earning an additional 4 billion in profits. Jiang Hao cannot be satisfied with this ratio.

"Ding~ding~"

Jiang Hao just waved goodbye to Director Zhuo and prepared to stay for a while.

The channel share ratio should be at least one point higher. After it reaches 5%-6%, we will finalize it with Mr. Ma.

Who knew that Mr. Ma had already called on the phone at this moment. It seems that Mr. Ma, as a veteran in the business world, would also feel anxious!

"Boss Jiang, have you read the long-term cooperation contract sent by our company?"

As soon as the phone was picked up, Mr. Ma talked about the matter directly.

"Oh! Director Zhuo just showed it to me."

Having said this, Jiang Hao paused deliberately, and seeing that Mr. Ma did not respond, he had to add another sentence.

"I'll think about it again."

"Haha! Mr. Jiang, just tell me, are you dissatisfied with the share or the guaranteed fee?"

Hearing Jiang Hao say this, Mr. Ma on the other end of the phone immediately laughed.

When I communicated with Jiang Hao in the past, I liked to beat around the bush.

He was very direct on the phone today. It seemed like he was ready to cut the Gordian knot and wanted to finalize the matter with him today.

"It's mainly about the channel share. I can see your sincerity in guaranteeing the minimum fee."

"Mr. Jiang, our Taobao platform is not like some small platforms. It is large in scale and has high operating costs."

"I know that other platforms that approach you may be more willing to pay a higher channel fee ratio, but they are all small platforms!"

"Even if the revenue from cooperating with Taobao is a little lower, the profit is definitely much higher than that of other platforms."

"I think you, Mr. Jiang, can definitely see this clearly!"

After all, Taobao is currently the only dominant player in domestic e-commerce, and its overall size is larger than the combined size of several other e-commerce platforms behind it.

Therefore, it is unrealistic to think that JD.com can get a 7% share of the channel fee.

Moreover, JD.com's overall profit margin is higher than that of Taobao, and it is indeed more willing to offer a higher channel fee ratio.

The proportion is not the most important thing, the overall benefits of cooperation are the key.

From this perspective, the baby is actually both the first choice and the only choice.

But we still have to try to get the profits we deserve.

"Mr. Ma, do you want the cooperation with our platform to be exclusive or non-exclusive?"

"If it's non-exclusive, I won't ask for much, just 5% channel fee."

"What if it's exclusive?"

Mr. Ma’s voice quickly came from the phone.

"If it's exclusive, I hope the fee will be increased by one point, to 6%."

"Mr. Ma, after we finalize this matter, Haijing will need another round of C financing. You can just consider it as supporting our Haijing platform!"

These one or two percentage points of fees, when applied to the sales of the entire Taobao platform, could result in a profit difference of approximately tens of billions per year.

In addition to pure business logic, Jiang Hao also hopes that Mr. Ma will make concessions from the perspective of Haijing Financing.

He knew that 6% should exceed Mr. Ma’s psychological expectations.

I guess Mr. Ma’s bottom line is 5%, or 5.5% at most. It would be a bit difficult to give up this small step.

The phone now fell into silence. After a long while, Mr. Ma finally responded.

"Boss Jiang, it's not that I don't want to help Hai Jing, let's just put it this way!"

“Whether Haijing is exclusive or not, I am not afraid in the field of e-commerce.”

"5% is my bottom line. I don't ask for exclusive cooperation with Haijing, but I need to exclude cooperation with JD."

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