I was reborn and stayed in school to lie down. I really don’t want to roll anymore!

"Boss Jiang, regarding Xiaoyan's matter, when are we going to find a lawyer to sue?"

Zhan Liang is still thinking about this matter.

As for her job-hopping, she always thought it was due to excessive suppression by her department at that time.

Of course, even if he is allowed to choose again, he probably will not give up suppression, but he will do it more beautifully.

"Wait a little longer! Don't rush this matter."

Jiang Hao didn't really want to get involved in this kind of case which was destined to go through several trials and would require a lot of protracted proceedings.

He is more concerned about the overall trend of the industry.

Since the second half of last year, the live streaming industry has completely entered a hot stage.

This can be seen from the fact that various small platforms are starting to have the capital to poach the anchors on their platforms.

A large amount of hot money from capital companies is pouring into the entire live broadcast industry, and the battle is destined to be more intense this year.

What Totoro Live needs to do is to continue to ignite the fire and make the battle in the entire industry more intense.

Finally, when everyone has almost invested their funds, you can wrap it up.

As for how to make the funds burn faster, he has already considered it in his mind.

“Are many of the models of other small platforms currently modeled after ours?”

"Well, most of them are actually copied from us or Huya."

"Some chat rooms are modeled after YY, but YY has almost no rivals in this field."

Jiang Hao doesn't care about the chat room that Brother Hu mentioned, which is similar to the YY classification.

Although they are all live broadcasts, the audience needs are different from others and there is no major competition with Totoro.

"How about this, regarding the share of the anchors on our platform, we will increase it by another five percentage points."

"Boss Jiang, this is not necessary, right?"

“Even if we don’t raise prices right now, Huya is still not able to beat us in the face of the allegations of wage arrears, right?”

"And those small platforms are reckless. If we raise prices, they will definitely follow suit."

"Our platform is so large that it's impossible to be consistent with them."

Hearing that Zhan Liang didn't quite understand what he meant and was speaking a little hastily, Jiang Hao couldn't help but shook his head.

"Don't rush to consider the cost, think about it from the perspective of the development of our company."

Before Jiang Hao could remind him, Hu Sen on the side looked a little hesitant.

"Boss Jiang, do you want to add fuel to the fire of the entire industry?"

Seeing that Brother Hu understood what he meant instantly and followed his train of thought, Jiang Hao couldn't help but nod at him.

In the eyes of Zhan Liang, the operations director, more consideration is given to cost control.

The thinking does not rise to the level of the overall industry to look at the problem.

But this is normal. When Jiang Hao recruited Zhan Liang before, he recruited him according to normal operations.

Later, I saw that he did very well in discussing advertising placement, including video editing and push promotion, and he was gradually promoted.

In terms of his own qualities, he has no problem being a middle-level manager in the company.

But when it comes to senior management, there is still a gap between him and talents like Hu Sen, and he is actually not very mature yet.

"But Mr. Jiang, if we just add fuel to the fire like this, it feels like we're hurting the enemy by a thousand while hurting ourselves by eight hundred!"

"We have sufficient funds for the time being, but after all, we are a large company and we have to consider subsequent development and listing, so we can't generalize it with small platforms."

"If you do this, wouldn't it be a bit too risky?"

When a company is large, many things are difficult to push forward, and one small move will affect the entire company.

Unlike small platforms, no matter how much capital they have, the first thing they face is survival pressure.

No matter what income and treatment they are willing to offer the anchors, the priority is survival and entering the next round of financing.

But Totoro Live has already passed this stage, so there is no need to be so radical.

According to Hu Sen's idea, he should defend slowly and wait for the entire live broadcast industry market to expand again and increase in size.

At the same time, as competition among small platforms has become increasingly fierce, it would be appropriate for Totoro Live to take action.

"Haha! Brother Hu, please listen to me."

"In addition to increasing salaries, we also need to launch an activity to encourage old employees to bring in new employees."

When Jiang Hao said this, a smile appeared on his face.

He has now moved all the gameplay of later generations to Totoro Live.

"'Old and new' activity?"

"Well, if old users attract new users to register, they can get a cash reward of, say, five yuan."

"this.."

Hu Sen didn't rush to speak at this moment, but thought about Jiang Hao's intention.

In fact, this activity is very simple and the purpose is very straightforward.

It is to attract new users to try to watch the live broadcast and directly use money to expand the scale of the entire industry.

In the past, Jiang Hao would definitely not consider such an activity.

After all, it was a blank market at that time and it was purely giving away money.

Things are different now. There are hundreds of live streaming companies of all sizes on the market, and competition has begun within the entire industry.

This has proved that the number of naturally blank users in the entire live streaming industry is already very small.

This can be proven by the current background data of Totoro Live, which shows that it is growing steadily along with the growth of users in the overall live broadcast industry.

Then this activity of old teachers bringing up new teachers is very meaningful.

In particular, many of the other platforms have just raised funds and have money on hand. They will not sit idly by and watch Totoro Live continue to grow and develop and widen the gap with them.

Then the era of burning money together has begun, and the new users of the entire live broadcast industry will usher in a new round of explosive growth with the intervention of funds and the promotion of large amounts of funds.

This is great news for Totoro Live.

Anyway, their company has money, so they can just spend it!

There are currently more than one billion yuan in funds on the books, and the amount of funds that can be borrowed from the bank is much more than that of a small company!

As a game driven by pure capital, Totoro Live is a sure win.

Moreover, it consumed the funds that the small platform had just raised and poured them into the entire live streaming industry.

As long as the scale of the entire industry increases, it will rely on the market share and status of Totoro Live itself.

So the chinchillas that originally needed one to three years for the industry's size to grow naturally before meeting the listing requirements may be able to be successfully listed this year!

As for some small platforms that can see the situation clearly and don’t follow suit, this is impossible.

You don't spend money to attract new users, but other small platforms do. As the number of users and platform data increase, they will be more favored by capital and get financing than you.

Faced with these platforms that do not follow suit and burn money, the final result is that they will be eliminated in the first round.

Anyway, it’s all an open conspiracy, and Totoro Live is now the leader in the industry.

This wave follows the development trend of the live broadcast industry, including the momentum of hot capital willing to enter this field.

Hurry up and expand the market further and really start a big fire!

As for the final result, it is actually determined from the moment the money is spent.

Unless other platforms can mobilize funds that are several times larger than that of Totoro Live, there is almost no possibility of winning.

"Boss Jiang, I think it's still a bit risky, but if you think about it carefully it should be feasible!"

"We need to better control the amount of funds."

"As for the cash rewards for bringing in new employees, we are also worried that some studios will take advantage of loopholes to make money."

Since Jiang Hao proposed this activity, he naturally had some expectations.

"This is simple. Old users must first register their real names. Only after they register their real names can new users be attracted."

"At the same time, if a mobile phone has already downloaded the software, even if the user is a tourist, they are not considered a new user."

"There are also some restrictions on the amount of money that can be reflected. For example, a certain number of people must be added before it can be reflected, or the amount must be at least 100 yuan before it can be reflected. This is something that our company can control."

Jiang Hao plans to borrow a series of methods from later generations without any changes.

Prepare to do our best to accelerate the listing of Totoro Live!