I was reborn and stayed in school to lie down. I really don’t want to roll anymore!
Chapter 283 Advance Arrangements for the Finals
"I know what you mean. I didn't say we were going to fully launch a plan to get users to pay."
“However, some payment methods and user experience need to be updated before the League of Legends finals.”
As Jiang Hao spoke, he looked at Chen Peng who was standing silently by the side.
Although Lao Chen is the vice president, he is actually mainly responsible for the management of the technical team.
I have never participated in discussions on issues like the company's business direction.
This is also the case with several other directors in the company, and only Senior Hu would frequently communicate with him about issues related to the company's development.
"Old Chen, please follow up on the membership model similar to Tencent's."
"We provide our users with a VIP system. After a certain amount of gift spending is reached each month, the user will be given a corresponding VIP level."
"High-level VIPs can enjoy special effects and so on when they enter the live broadcast room."
That’s right! Jiang Hao was talking about the Douyu of later generations.
He adheres to the principle of "take what is useful", and this VIP system is actually quite good.
At the very least, it creates a sense of comparison among users, especially those with purchasing power.
The level of VIP will naturally motivate them to consume.
On the other hand, the current popularity system in live broadcast rooms has caused some objections among many viewers and anchors.
After all, popularity can be increased just by gifts, but popularity on the other side is completely opaque and meaningless.
Many times people still measure a live broadcast room based on the number of barrages.
Now that the VIP system has been launched, at least each live broadcast room can know the number of consuming users in its live broadcast room every month.
It is also possible to make an intuitive comparison without any need for platform promotion or guidance.
The real platform guidance and promotion will still be planned to be after the C round.
That is when the company really needs to demonstrate profitability and pay attention to financial reports to lay the foundation for listing.
"Boss Jiang, is our VIP system based on monthly consumption?"
"If he doesn't spend money after recharging, he is not considered a VIP?"
Sure enough, Chen Peng had no hesitation at all about whether to do this.
Regarding Jiang Hao's proposal, he has always been thinking about how to do it?
To what extent can it be achieved technically?
"You can discuss this in detail with Brother Hu and Zhan Liang."
"Is it monthly recharge or monthly consumption accumulation? Are these specific data currently recorded in your bottom sheet?"
"Yes, yes!"
"I have created a lot of fields in the database table for all payment and money-related businesses. I can check all the data if I want to, but it takes some time."
For developers, the stability of the company's system development is one aspect. At the very least, we cannot let the running website crash, which would be a major accident.
Another more important job is the business involving money.
This involves the company's profits, tax reconciliation and the income of anchors on various platforms.
It also involves the consumption experience of every user, and there is even the possibility of refunds for minors.
Anyway, every penny counts, and Chen Peng has taken this into consideration when he first designed it.
"That's fine. As long as it's technically feasible, the specific solution depends on your comprehensive considerations."
Jiang Hao didn't pay attention to this. He just needed to work out the recharge level and the user account level first.
Then, we will create an experience for the earliest users who are willing to pay to watch live broadcasts.
"How are VIPs classified into different levels? Like Tencent's VIP 1, 2, 3?"
Hu Sen was not wondering whether to activate this VIP system at the moment.
I started to pay attention to how to address VIPs, and wondered if I could just imitate Tencent.
Tencent’s VIP system is really quite direct, including the Xinyue membership.
However, Jiang Hao is not too fond of this kind of numerical rating. The paying users who watch the live broadcast still have a sense of comparison and vanity.
Numbers alone cannot provide such a good experience, and it also needs some names. It is better to just adopt the Douyu system of later generations.
"Let's name them according to their titles! Male, son, earl, marquis, duke, let's just start with these five levels for now."
"But Lao Chen, you have to keep all the system holes for me. Level 6 and level 7 may be changed later. Make it more flexible."
After hearing the names of these distinguished guests and thinking carefully about them, they both nodded.
For users who really have purchasing power, these titles can easily get them excited.
"There is also a second priority, which you all know even without me telling you, and that is the League of Legends Finals."
"We have enough time to prepare and promote this finals, and our company also has sufficient funds."
“So it will not be held in the school like last year.”
"Brother Hu, you should focus on this when the time comes."
"Matsujiang City Gymnasium, please make an appointment and set up in advance!"
"This competition must show the strength of our Totoro Live Company, especially in terms of business, so we can start connecting in advance."
As for this part of the work, even if Jiang Hao didn't say it, Hu Sen had already started preparing.
He was also present at last year's finals and knew it was a carnival for players.
At the same time, the increase in precise traffic for platform game players is enormous.
In addition, the number of League of Legends players has increased significantly this year, as long as the promotion is appropriate this year.
The most important growth in the platform’s users and overall data in the year is concentrated on this competition!
"Boss Jiang, I have already prepared for this."
"You don't know, our company is very popular in the business field!"
When Brother Hu said this, a somewhat smug expression appeared on his face.
"What do you mean?"
"Many corporate sponsors have been contacting us in advance."
"So early? The competition is still several months away!"
You have to know that it’s only May and the competition won’t start until at least October.
Even if we discuss this business during the summer vacation, there is still enough time to shoot the promotional video.
Jiang Hao really didn't expect that a company would come to discuss sponsorship so early.
"Which companies are they? Let's try to choose sponsor companies that are relevant to e-sports!"
“When choosing sponsors in the first year, it’s better to work with big companies!”
"It's okay to approach them when the time comes. Even if some small companies are sincere, don't rush to finalize it."
When sponsoring this kind of event, especially in the first year, it is best to be conservative.
There is no need to be too greedy with the sponsorship money that can be given, since their Totoro Company still has one year left on the contract.
Next year's competition will be even more popular, so there will be no rush to earn more sponsorship fees then.
By choosing a large company this year, we can also enhance the image of the competition.
Don't choose a small company, as you may end up finding out that the quality or something is not right, which would be counterproductive.
"Haha! Mr. Jiang, they are all big companies. Why would I mention it to you if it was a small company?"
"First-tier computer and accessory companies such as ASUS and Razer have already contacted us, and even Razer is planning to sign contracts for next year in advance!"
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