I was reborn and stayed in school to lie down. I really don’t want to roll anymore!
Chapter 128: Winning over gaming video bloggers
"Mouse, can you see my picture?"
Brother Kai’s voice appeared from the Totoro Live website, and then jumped out of the screen.
"Got it! Try adjusting the camera first, and try debugging the bit rate in your backend interface. Only when the bit rate is high can you increase the frame rate."
Inside Totoro Network Technology Co., Ltd., Jiang Hao was talking on the phone with Zhou Kai.
Behind Jiang Hao were eight people from the development team, who were surrounding Chen Peng's computer in front of him, watching Zhou Kai's live broadcast together.
Today is March 3th. The entire Totoro Live website system has been tested and is about to be officially launched.
Starting today, Jiang Hao said hello to Professor Huang, left the laboratory, and officially started working on the website launch.
Originally, he was not in a hurry about Totoro Live, after all, it was still one to two years away from the real peak of the trend.
At present, there are only a few platforms trying to get involved. There are signs that it is becoming popular, but it has not really become popular.
But now, he is still thinking about paying for the license later.
That is to rush the project forward, to launch it early, to promote it early, and to raise funds early.
In order to cash out some of the money in advance, Jiang Hao invited Zhou Kai to come for a trial broadcast as the test had just ended.
"Zhou Kai, try switching the screen to the game."
Chen Peng was also in the WeChat voice chat and started giving orders to Brother Kai.
"Is that so?"
Everything on the screen is a little bit laggy.
Soon the entire live broadcast room became a game, and on the left side of the small map in the lower right corner was a reduced camera image.
The standard game live broadcast interface of later generations was reproduced very smoothly.
"Lao Li, where is the bullet comment script I asked you to prepare? Check it out on several computers."
After the web page goes full screen, barrages will soon appear, and the position, transparency, etc. of the barrages can be set.
Jiang Hao roughly went through the entire live interactive process and found that it was much better than he expected.
I thought the newly released system would be relatively simple and not very interactive, but it actually has all the necessary functions.
It is this picture quality that makes him, a person in later generations who is used to 1080P or even 2K or above Blu-ray picture quality, feel a bit like mosaic when watching this 360P picture quality.
And soon, as the amount of barrage continued to increase, including when Brother Kai started to show off his skills by beating the AI on the other end, the frame rate of the picture dropped and began to freeze.
"Old Chen, remember this situation. If there are too many comments, it will lag like a Subor game console. This is definitely not okay."
"Old Li, stop the barrage for a moment and see!"
Following Jiang Hao's order, the barrage stopped and the entire live game screen became good again. It turned out to be this reason.
"If the number of bullet comments really exceeds the interface's capacity, display a portion of them randomly and set a maximum value for the interface to display so that there won't be lags when they are all piled up."
Chen Peng also adjusted his glasses on his nose and said seriously.
"Boss Jiang, I'll do the optimization later, but lag is inevitable when there are too many people in a single live broadcast room."
"It's difficult to perfect our servers, including the broadband and various hardware facilities of the hosts' homes, all at once."
In response to the question raised by Chen Peng, Jiang Hao could only nod helplessly.
He had no choice but to make do with the server, a second-hand server worth 50,000 yuan worth of it.
He also wanted to replace the server worth millions or tens of millions, but unfortunately he couldn't afford it!
All these will have to be discussed after the A round of financing. Now that the company has been operating for more than three months, there is only 1.2 million left on the books.
This does not include the subsequent costs of promotion, operation, recruiting anchors, etc.
If Jiang Hao really puts his heart into online promotion, this money will be enough to last him two months.
If things pick up later, we can make up for it by taking a cut of the anchor's tips, including advertising service fees, and so on, and we can hold on for a few more months.
But financing must be started by August or September at the latest, otherwise the company will not be able to operate and will have to start the wage arrears mode.
"Anyway, you should optimize the problem of barrage screen freezing. There is also the problem of image quality. Can 480P be used?"
"480P is fine, but for resolutions higher than that, the hardware on the market is currently at this level, and the servers can't support it."
Jiang Hao couldn't help but nod when he heard this. After confirming the modification details including the time with Chen Peng, he officially announced the launch time.
It was officially launched a week later.
As for publicity, money must be spent where it counts.
This new form of entertainment media still needs to capture the young people's market.
The advertising campaigns are mainly delivered through platforms such as Tieba, video bloggers, and Weibo.
Another major investment is in the anchors. At this time, the big anchors are actually on the YY platform, but they are all entertainment live broadcasts.
As for live streaming of games, YY’s independent game live streaming platform has just been launched these days, which is the predecessor of Huya.
The entire game platform live broadcast market is still in the cake-making stage.
Jiang Hao also picked up his phone and walked towards the office. At the same time, Chen Peng had already led everyone to re-modify some of the system codes.
"Haozi, you have done a great job on this live streaming platform!"
"Especially this barrage, including some details, gives people a very comfortable feeling. I think there is a chance."
Zhou Kai was the first anchor Jiang Hao brought in, and also the anchor that Jiang Hao was going to promote vigorously. At this time, he was full of praise for the platform created by Jiang Hao.
Even though the entire platform still has some minor issues, overall it has far exceeded his imagination.
"Brother Kai, is there any news about those gaming video bloggers you helped me contact?"
"Yes! I have already invited more than ten bloggers, including the most popular ones at the moment, covering DNF, CF, LOL, CS and other genres."
"It's just about the salary. I haven't confirmed it with them yet."
Jiang Hao's platform mainly focuses on game live streaming. If he wants to make a good start in this area, the easiest way is to dig out the producers of game videos on the market.
Currently, the mainstream way for bloggers like this is to edit their own game operation videos, insert advertisements in the middle, or those who are smart enough to open an online store to make money.
However, this type of edited long self-media videos is itself an emerging industry these days, and the advertising fees are not high.
In addition, the videos are free, and except for the top video bloggers who can barely eat some meat, the rest can hardly make ends meet.
Zhou Kai has now joined this group. Although he is not a big blogger among game video bloggers, he does have some traffic.
In addition, direct communication with other bloggers helped him attract a lot of people in advance.
These are the people Jiang Hao intends to recruit in the first wave. The market is still in the early stages of development, so it is relatively easy to recruit people at this time, and the price is not high.
After all, they are not full-time live broadcasters. They edit and upload videos while broadcasting live, handling various business operations.
One good thing about this group of people is that they bring a lot of traffic with them, which can serve as the basic data of the website.
If the traffic can be increased and the gift flow can be better, the A round can be started soon.
"What are their salary requirements?"
"Live streaming is a relatively new thing after all, especially game live streaming. It's unrealistic to offer a signing fee or a high fixed or guaranteed salary."
After all, it is a live streaming platform with games as the mainstream, and its main revenue still comes from the overall advertising fees of the website, including tips from the audience.
He has a service relationship with the anchors rather than an employment relationship. The profit sharing ratio can be negotiated, but he cannot give them a high basic salary.
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