Rebirth 70: I am a Koi

"Jinli, it's bad! 'Fengshou' company has launched a series of low-priced vegetables, and several of our customers have been snatched away!" Bai Hanchuan rushed into my office with a market research report in his hand.

I took the report with a frown on my face. Fengshou is our biggest competitor and has always been eyeing us. The low-price strategy they launched this time is obviously aimed at us.

"It seems that Fengshou wants to start a price war." I put down the report and analyzed calmly, "Their costs are lower than ours. If we follow suit and lower prices, both sides will suffer."

"Then what should we do?" Bai Hanchuan was a little worried, "We can't just sit there and wait for death, right?"

I walked to the window, looked at the green fields in the base, and gradually came up with an idea in my mind. "Hanchuan, we can't compete with them on price. If we have to compete, we have to compete on quality and service!"

"what do you mean……"

"We need to adjust our product strategy and launch high-end customized agricultural products!" I turned around with confidence in my eyes. "Now that people's living standards have improved, their requirements for food safety and quality are also getting higher and higher. We must seize this opportunity to provide better quality and more personalized products to meet the needs of consumers."

Bai Hanchuan's eyes lit up. "What a great idea! We can customize different vegetable varieties and planting methods according to customer needs, and even provide door-to-door delivery, cooking guidance and other services."

I nodded. "That's right! We need to build our own brand advantage so that when consumers think of high-end agricultural products, they will think of our 'Jinxiu Tianyuan'!"

We took immediate action, contacted old customers, understood their needs, and began to prepare high-end product lines. At the same time, we also increased publicity efforts to promote our brand concept and product advantages through various channels.

One night, I was working overtime in the office when I suddenly received a call from an unknown number... "Hello, is this Mr. Mu? I have a secret about 'Splendid Garden' to tell you..."

The voice on the other end of the phone was deep and hoarse, with a hint of mystery. He claimed to be a supporter of "Jinxiu Tianyuan" and held some vital information for us. He asked me to meet him in a teahouse on the outskirts of the city.

Curiosity and intuition told me that this person might be able to bring us a turnaround, so I accepted his invitation and drove there alone the next day.

In the fragrance of tea, I met this mysterious ally. He is a retired gardening master who traveled all over the country when he was young and collected countless rare plant seeds and cultivation techniques. He admired our concept of "Splendid Garden" and was willing to contribute his lifelong learning to help us develop new varieties.

I shook his hand excitedly. This was a timely relief! We had been suffering from the lack of technological breakthroughs and the threat of price wars from "harvest". His appearance undoubtedly opened a new door for us.

At the same time, we met a young botanical expert at an industry exchange meeting. He was passionate and had in-depth research on modern agricultural technology. We hit it off and decided to jointly develop a series of new varieties with independent intellectual property rights.

With the help of mysterious allies and new allies, "Jinxiu Tianyuan" ushered in the spring of development. We introduced advanced planting techniques, improved the soil, developed a batch of vegetable varieties with better taste and richer nutrition, and even cultivated special agricultural products such as colored peppers and thumb-sized watermelons that are rare in the market.

In order to expand the market, Bai Hanchuan led the team to participate in various agricultural product exhibitions and actively cooperated with high-end supermarkets, restaurants, and e-commerce platforms to promote our brand and products. I focused on the operation and management of the base, continuously optimized the planting process, improved product quality, and regularly invited customers to visit the base to experience it, so that they could witness the green and healthy "Splendid Farm" with their own eyes.

Our efforts were quickly recognized by the market. The brand awareness and reputation of "Jinxiu Tianyuan" continued to increase, and the sales of high-end customized agricultural products also climbed steadily. Looking at the thriving scene in the base, Bai Hanchuan and I smiled at each other, our hearts filled with hope and joy.

However, just as we were immersed in the joy of victory, the phone in the office suddenly rang, and the secretary's anxious voice came: "Mr. Mu, it's bad, there are a lot of negative news about our "Jinxiu Tianyuan" on the Internet..."

My heart tightened, and an ominous premonition came to my mind. After hanging up the phone, I immediately turned on my computer. Under the keyword "Jinxiu Tianyuan" on the search engine, there were all kinds of sensational headlines: "Black-hearted merchants! 'Jinxiu Tianyuan' uses banned pesticides", "Shocking! High-priced vegetables are ripened with hormones", "Unveiling the dark industry chain behind 'Jinxiu Tianyuan'"...

My head was buzzing. These groundless accusations and malicious slander were like buckets of dirty water, pouring on the brand image we had worked so hard to build.

"Don't worry, these are all false. We will find out everything." Bai Hanchuan held my hand solemnly, his eyes full of determination.

We soon found out that the mastermind behind these rumors was Fengshou. They were unwilling to lose market share to us, so they hired Internet trolls to spread rumors online in an attempt to discredit our reputation and hit our sales.

"They are simply despicable and shameless!" I slammed the table angrily, wishing I could rush to the "Harvest" headquarters and confront them face to face.

Bai Hanchuan calmly analyzed: "Being angry now won't solve the problem. What we need to do is to collect evidence and use legal weapons to protect our rights."

We immediately contacted a lawyer and reported Fengshou's malicious competition to the relevant authorities. At the same time, we also released statements on our official website and major social media platforms to clarify the rumors one by one, and published product test reports to prove our innocence with facts.

In order to eliminate negative impacts, we also invited media and consumer representatives to visit our base so that they could witness our planting process with their own eyes and understand our strict control over product quality.

All of a sudden, public opinion began to shift, and more and more people began to question the motives of "Harvest" and expressed their support for us.

However, just when we thought the storm was about to die down, my cell phone suddenly rang and an unfamiliar number appeared on the screen.

"Mu Jinli, do you think you've won like this? The fun has just begun..."

The voice on the other end of the phone was deep and eerie, like a demon from hell, which made me shudder. Before I could speak, he hung up the phone, leaving only a string of creepy busy tones.

"Who is it?" Bai Hanchuan noticed something was wrong with me and asked with concern.

I told him what happened on the phone. After listening to it, his brows knitted together and his face became serious. “It seems that there is a bigger force behind Harvest supporting them.”

My heart sank. I had thought it was just an ordinary business competition, but I had never expected there to be such a complicated story behind it.

"Don't be afraid. If an enemy comes, we will fight him. If a flood comes, we will block it with earth." Bai Hanchuan held me in his arms and comforted me in a firm tone, "We will find out who is behind this and make them pay for their actions."

In order to deal with this sudden crisis, we decided to take the initiative. I contacted the mysterious ally who had been silently supporting us - a retired gardening master who was highly respected and had extensive connections in the industry. With his introduction, we met a botanical expert who was dedicated to researching new organic fertilizers that could effectively improve the yield and quality of crops.

We worked with a team of experts to set up a test field at the base to develop and test new products. At the same time, we also strengthened cooperation with major media to actively promote our brand concept and product advantages, gradually winning the recognition and trust of more and more consumers.

The vegetables and fruits of "Jinxiu Tianyuan" quickly occupied the market share with their excellent quality and unique taste, and became a well-known brand known to every household. However, due to malicious competition and product quality problems, "Fengshou" gradually lost the trust of consumers and eventually declined.

After this storm, Jinxiu Tianyuan not only did not fall, but became stronger and stronger, and achieved leapfrog development. Looking at the thriving scene in the base, my heart is filled with pride and joy.

"All this is inseparable from your efforts." Bai Hanchuan looked at me affectionately, his eyes full of admiration and love.

I smiled, and a warm feeling welled up in my heart. At this moment, my cell phone rang again, and a strange number appeared on the screen...