I was chased by my sickly junior brother who had two lives

After successfully integrating multiple cultural elements and creating a series of special products, Chen Jia and Chen Jue's business ambitions took a new direction. They realized that food is a bridge connecting different cultures, so they decided to introduce the production methods of Daqing's traditional food, such as twisted dough sticks, fried dough sticks, pancakes, fire-baked bread, and steamed buns, to overseas countries, and opened overseas video chain stores with unique Daqing flavors, so that people in foreign countries can also taste the delicious food of Daqing.

On this day, the sun shines through the window into the kitchen and conference room of the Chen Mansion, which is full of the aroma of food. Chen Jia and Chen Jue sit in front of a table filled with all kinds of delicious food. The steaming buns, golden and crispy twisted dough sticks, and thin pancakes in front of them exude tempting aromas. Chen Jia picked up a twisted dough stick, took a bite, and spoke first: "Husband, we have achieved a lot on the road of integrating culture and business, but I think the power of food should not be underestimated. Traditional food like our Daqing country has unique taste and exquisite craftsmanship. If we can bring them overseas and let more people taste them, it will not only spread our food culture, but also open up new business areas."

Chen Jue nodded slightly, his eyes fell on the steaming steamed buns, and he said thoughtfully: "My wife, your idea is very far-sighted. Food can indeed transcend cultural barriers and quickly narrow the distance between people. However, it is not easy to successfully promote these foods overseas. The eating habits and taste preferences of different countries and regions vary greatly. We need to have a deep understanding of the local market and adjust the taste and production methods of the food to cater to the needs of local consumers. In addition, opening a chain store requires considering many factors, such as store location, staff recruitment and training, and food supply."

Chen Jia put down the fried dough twist and said seriously, "Husband, you are right. For market research, we can arrange for special personnel to go to overseas regions such as Daqin and Persia, and go deep into local markets, restaurants and residents' homes to understand their eating habits, taste preferences and acceptance of new foods. According to the research results, we can make appropriate improvements to our food. For example, Daqin people like spices, so we can add some common local spices to the production of fried dough twist and steamed buns to increase the unique flavor. In terms of store location, we should choose areas with dense population and prosperous business, such as the central business district of the city, near large markets, etc. In terms of personnel recruitment and training, we should not only recruit employees who are familiar with the local conditions, but also train them in the production process of Daqing cuisine to ensure the purity of the taste. In terms of food supply, try to use local ingredients that are easily available, while ensuring the quality and safety of the ingredients."

Chen Jue thought for a moment and added, "Madam, in addition to these, we also need to create a unique brand image for the chain store. Design an eye-catching signboard and distinctive store decoration so that customers can feel the charm of Daqing cuisine outside the store. In terms of publicity and promotion, use local markets, festivals and other occasions to hold free tasting activities to attract customers' attention. At the same time, establish connections with local merchants and nobles, and increase brand awareness through their word-of-mouth communication."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Let's act quickly and split into several groups. One group will be responsible for overseas market research, one group will go overseas to investigate store locations, and another group will start formulating personnel recruitment and training plans, and at the same time arrange for people to design brand image and publicity and promotion plans."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all sides and arranged relevant tasks. Chen Jue said to several smart and capable subordinates: "You go to Daqin, Persia and other places, go deep into the local streets and alleys, and understand their eating habits and taste preferences. Communicate with local residents and chefs, and ask them for their opinions and suggestions on our Daqing cuisine. Be sure to record them in detail to provide a basis for us to improve the cuisine."

One of the subordinates said earnestly, "Don't worry, Duke. We will conduct a thorough investigation to fully understand the local situation and bring back valuable information for you."

Chen Jia then said to several other subordinates: "Go to the major cities in the Arab world and Persia to investigate suitable locations for opening chain stores. Focus on factors such as business prosperity, traffic volume, and surrounding competitive environment. Select several high-quality candidate locations and provide us with a detailed analysis report."

The subordinates responded in unison: "Madam, rest assured, we will complete the inspection mission as soon as possible."

After arranging the market research and store site inspection personnel, Chen Jia said to the subordinates in charge of personnel recruitment and training: "You need to develop a detailed personnel recruitment and training plan. When recruiting, give priority to personnel who are familiar with local culture and have experience in the catering industry. The training content should not only include food production techniques, but also involve Daqing's food culture, etiquette norms and other aspects, so that employees can better introduce our food to customers."

The subordinate received the order and said, "Madam, I will do my best to ensure that the right people are recruited and high-quality training is completed."

Finally, Chen Jue said to his subordinates who were responsible for brand image design and publicity and promotion: "You need to design a unique brand image, including signboards, store decoration style, employee clothing, etc., which should reflect the cultural characteristics of Daqing and conform to local aesthetics. At the same time, formulate a detailed publicity and promotion plan and use various channels to increase brand awareness."

The subordinate said confidently: "Duke, I will combine Daqing Kingdom with local cultural elements to create an eye-catching brand image and formulate a practical publicity and promotion plan."

A few days later, the personnel responsible for overseas market research sent back news one after another. One of the subordinates said, "Duke, Madam, after in-depth research, we found that the Arabs love spices beyond imagination. They are used to adding a variety of spices to food, such as cinnamon, cloves, nutmeg, etc. Moreover, they have a strong taste and like rich flavors. The Persians are more accepting of sweets. At the same time, they pay attention to the freshness of ingredients and the combination of colors in their diet."

After Chen Jia and Chen Jue listened carefully, Chen Jia said: "Based on this information, we can add appropriate amounts of cinnamon powder and honey to the production of fried dough twists to increase the fragrance and sweetness; the fillings for buns can be made of common local meats and vegetables, combined with unique spices to create fillings that suit local tastes."

Chen Jue nodded in agreement: "Yes, Sanzi can be fried more crispy and sprinkled with some spice powder; and for pancakes, some local ingredients can be added to the batter to increase the taste and flavor."

At the same time, the person in charge of the store site survey also brought good news. A subordinate said: "Prince, Madam, we have found several excellent store locations in Baghdad, the Caliphate, and Shiraz, Persia. The store in Baghdad is located in the central business district of the city, with a large flow of people, many merchants and residents around, and a strong business atmosphere. The store in Shiraz is close to the local large market, and has a wide range of customers."

After Chen Jia and Chen Jue analyzed the pros and cons of the two locations, Chen Jue said, "Madam, we can open a flagship store in Baghdad to showcase the full picture of Daqing cuisine and establish a brand image. We can also open a branch in Shiraz and use the flow of people in the market to expand the brand influence."

Chen Jia nodded and said, "My husband's arrangement is very appropriate. We can reasonably allocate resources and personnel according to the different positioning of the two stores."

In terms of staff recruitment and training, progress is also very smooth. The subordinate in charge of recruitment reported: "Duke, Madam, we have recruited a group of suitable employees who are passionate about the catering industry and familiar with local conditions. At present, the training work is proceeding in an orderly manner. The employees have shown great interest in the production process and cultural connotation of Daqing cuisine and are very motivated to learn."

Chen Jia said with satisfaction: "Very good. We must ensure the quality of training so that our employees can master the skills of food preparation and provide high-quality services to customers."

The subordinates in charge of brand image design and promotion also presented a preliminary design plan. A store design that combines traditional Daqing architectural elements with local decorative styles was presented to Chen Jia and Chen Jue. The signboard used a combination of eye-catching Chinese characters and local characters, and the staff clothing was based on the traditional clothing of Daqing, incorporating local colors and patterns.

Chen Jia looked at the design and said, "This design is very good. It not only reflects the cultural characteristics of Daqing, but also makes local customers feel at home. The publicity and promotion plan must be implemented as soon as possible to let more people know that our Daqing Food Chain Store is about to open."

After a period of intense preparation, the Daqingguo Cuisine chain opened in Baghdad and Shiraz at the same time. On the opening day, the stores were crowded with people.

In front of a store in Baghdad, a Arab merchant looked at the various delicacies displayed in the store with curiosity and asked, "These foods look very novel. How do they taste?"

Chen Jia smiled and replied in the Arab language: "Sir, you can try it. These delicacies combine the traditional craftsmanship of Daqing Kingdom and the taste preferences of the Arabs. I believe you will like it." As he said that, he handed over a sample of fried dough twist.

The businessman took a bite of the fried dough twist and his eyes lit up: "Mm, this tastes great! It has a strong spice flavor and a unique sweetness. It's crispy and delicious."

In a shop in Shiraz, a Persian lady tasted the improved steamed buns and praised them: "The fillings of this steamed bun are perfectly matched. The fresh ingredients are combined with the unique seasoning, and the soft crust is so delicious."

As word of mouth spread among customers, the business of the Daqingguo Food Chain Store became more and more prosperous. Chen Jia and Chen Jue looked at the lively scene in the store and were filled with satisfaction.

Chen Jia said: "My husband, I am really happy to see that our food is loved by overseas customers. This is not only a commercial success, but also a victory for our food culture."

Chen Jue smiled and responded, "My lady, this is just the beginning. We must continue to optimize the taste and quality of our food based on customer feedback, expand the scale of our chain stores, and spread Daqing's food all over the world."

Thanks to the efforts of Chen Jia and Chen Jue, the Daqingguo food chain has become a big hit overseas, becoming a unique local landscape and allowing more people to understand and love Daqingguo's food culture.