I was chased by my sickly junior brother who had two lives

After successfully introducing various special craft products to overseas markets, Chen Jia and Chen Jue realized that in order to further consolidate and expand their business territory, it was crucial to reasonably establish overseas warehouses and resolve language communication barriers among employees.

On this day, the sun shone through the carved window lattices and fell into the room of the Chen Mansion that was used as a temporary meeting room. The room was filled with drawings about overseas warehouse planning and books in different languages. Chen Jia and Chen Jue sat at the long table, discussing relevant matters with a focused look.

Chen Jia gently flipped open a book that recorded the customs and practices of the Arab and Persian regions, and spoke first: "My husband, our products are now well received in overseas markets, but if we want to continue to maintain our advantages, the establishment of overseas warehouses must be more scientific and reasonable. Moreover, hiring employees from Arab and Persian regions has become a major problem because of language barriers, which directly affects daily operations and customer communication."

Chen Jue nodded slightly, his eyes fell on the overseas map on the table, and he said thoughtfully: "My wife is right. The location of overseas warehouses needs to take many factors into consideration. Not only should it be convenient for transportation and close to the port for loading and unloading and transportation of goods, but also the local security situation, land cost and policy environment should be considered. As for the language problem, it is indeed tricky, and we must find an effective solution as soon as possible."

Chen Jia put down the book and said seriously, "Sir, for the location of the warehouse, I think we can first list a few key cities to consider, and then send experienced personnel to conduct on-site inspections. They need to have a detailed understanding of the local geographical environment, business atmosphere, labor resources, etc., and provide us with a comprehensive and accurate report. Regarding the language barrier, we can start from two aspects. On the one hand, recruit translators who are proficient in languages ​​such as Arab and Persian, and let them play a bridging role in daily work; on the other hand, organize language training for employees so that everyone can master basic communication terms and business terms."

Chen Jue thought for a moment and added, "My wife, your thinking is very clear. When recruiting translators, we should not only examine their language ability, but also understand their familiarity with the local culture, so as to better avoid misunderstandings caused by cultural differences. In terms of employee training, we can formulate a systematic training plan and set up corresponding language courses according to the needs of different positions. For example, warehouse managers need to master relevant terms such as cargo management and inventory counting; sales staff need to be proficient in vocabulary and expressions for product introductions and customer communication."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we will quickly arrange personnel and start to advance these tasks. First, determine the list of personnel who will go to the warehouse site for on-site inspection, and at the same time, publish a notice to recruit translators and prepare courses for employee language training."

Chen Jue nodded in agreement: "Okay, let's act now without further delay."

Soon, Chen Jia and Chen Jue gathered a group of capable subordinates to arrange relevant matters. Chen Jue said to several experienced subordinates: "You have an important mission this time. You will go to several important cities in the Arab and Persian regions, such as Baghdad, Basra, Shiraz, etc., to investigate whether the local areas are suitable for building our overseas warehouses. Be sure to record in detail the local transportation facilities, public security conditions, land prices, business policies and other information to provide a reliable basis for our decision-making."

One of the subordinates said seriously: "Don't worry, Duke. We will go all out and conduct an in-depth investigation to ensure that no important information is missed."

Chen Jia went on to say: “During the inspection process, you should communicate more with local businessmen and residents to understand their views and suggestions on the business environment. At the same time, pay attention to your own safety and communicate with us in a timely manner if you encounter any problems.”

After arranging the warehouse site inspection personnel, Chen Jia and Chen Jue began to recruit translators. Once the recruitment notice was issued, it attracted many applicants. At the interview site, Chen Jia said to a young applicant: "You are fluent in Arab and Persian, which is a great advantage. But I want to know how much you know about the cultural customs of Arab and Persian?"

The young man answered confidently, "Madam, I have been interested in the culture of these two regions since I was young. I have read a lot of relevant books and have communicated with local businessmen. I am well aware of their etiquette, religious beliefs, and business practices. I believe that I can avoid problems caused by cultural differences in my work."

Chen Jue asked, "If in business communication, the other party makes special requests for our products, and this request conflicts with our cultural concepts, how would you handle it?"

The young man thought for a moment and said, "My Lord, I will first listen to their needs with an attitude of respecting their culture, then patiently explain to them the characteristics and production process of our products, and try to find a solution that both parties can accept. During the communication, we will focus on maintaining a good cooperative relationship to promote the smooth development of the business."

Chen Jia and Chen Jue looked at each other and nodded with satisfaction. Chen Jia said, "Okay, if you can join us, I hope you can give full play to your strengths and build a good communication bridge for our overseas business."

At the same time, Chen Jia and Chen Jue were also busy preparing for the employee language training course. Chen Jia said to the teacher in charge of the training: "Teacher, this training is related to the smooth progress of our overseas business and is of great significance. In the course setting, we must focus on practicality so that employees can quickly master the language expressions commonly used in work."

The teacher said respectfully: "Madam, rest assured, I will compile special teaching materials according to the needs of different positions and adopt vivid and interesting teaching methods to improve the learning enthusiasm and efficiency of employees."

Chen Jue added: "In addition to daily communication and business terms, we also need to teach our employees some local cultural knowledge and etiquette norms so that they can be decent and generous when dealing with local customers and employees to avoid misunderstandings caused by cultural differences."

The teacher nodded and said, "The Duke is right. I will incorporate relevant content into the teaching process to ensure that the employees have a comprehensive understanding of the local culture."

After intense preparations, warehouse site surveyors sent back news one after another. One of the surveyors said, "Prince, Madam, Baghdad is an important city in the Caliphate with convenient transportation and prosperous business. The local government is very supportive of business development and has many preferential policies. However, the land cost is relatively high, and the city is densely populated, so warehouse construction may face space constraints."

Another inspector went on to say: "Basra has a unique port advantage, with extremely convenient cargo transportation and abundant labor resources. However, local climatic conditions may have a certain impact on the storage of some products, which needs to be taken into consideration in warehouse construction."

Chen Jia and Chen Jue carefully analyzed the information brought back by the investigators. After careful consideration, Chen Jue said, "Madam, considering all factors, we can set up a small central warehouse in Baghdad, mainly for storing some high-end goods that need to be deployed urgently, and use its status as a commercial center to quickly radiate to surrounding areas. Establish a large storage base in Basra, give full play to its port advantages, and carry out large-scale cargo storage and transshipment."

Chen Jia nodded in agreement: "My husband, this arrangement is very reasonable. We can reasonably allocate personnel and resources according to the functions of different warehouses. At the same time, in view of the climate problem in Basra, special ventilation and moisture-proof measures will be adopted in the construction of warehouses to ensure the safe storage of goods."

While solving the warehouse location problem, language training for employees was also carried out in an orderly manner. After a period of study, the language ability of employees has improved significantly. In an assessment of a simulated business scenario, a warehouse manager introduced the inventory situation and goods allocation process to the "customer" in fluent Persian, winning applause from the people present.

Chen Jia said to Chen Jue with satisfaction: "My husband, I am very pleased to see the progress of our employees. This has laid a solid foundation for our overseas business operations."

Chen Jue smiled and responded: "My dear, this is the result of our joint efforts. Next, we will continue to improve the construction and operation management of overseas warehouses to make our overseas business flourish."

With the gradual establishment of overseas warehouses and the improvement of employees' language skills, Chen Jia and Chen Jue's overseas business has entered a new stage of development. Their products are continuously shipped from overseas warehouses to various markets through an efficient logistics network and are deeply loved by local customers. In this process, Chen Jia and Chen Jue have successfully overcome difficulties one after another with their outstanding business wisdom and decisive decision-making ability, shining brightly on the overseas business stage and adding a more glorious chapter to their business empire.