After the divorce, I became a rich girl
Chapter 292 3 Plans
The investors of other Spring Festival movies must have fainted in the toilet at this moment. When they heard Xiao Yi announce the upcoming wedding date at the promotional event, they were so happy that they wanted to celebrate with the sound of gongs and drums and firecrackers.
Xiao Yi, as the box office guarantee for the film invested by Director Zhang, actually announced the news of his marriage at the film promotion site. Isn't this digging his own grave? Everyone thought that this would cause fans to quit and boycott the film he starred in. In this way, they can reduce a strong box office competitor.
However, the development of public opinion was completely opposite to their predictions. The pre-sale box office of the movie in which Xiao Yi participated actually skyrocketed because of the news of his marriage.
They have also tried to use the Internet trolls to guide public opinion and encourage netizens to boycott. But in the tide of national carnival, no matter how powerful the Internet trolls are, they are just a tiny drop of water, carried forward by the waves and unable to go upstream. They just added a little more heat to the carnival.
There was a crackling sound coming from President Da Wang's office. The staff outside heard the sound of porcelain breaking and shook their heads. It seemed that he really had to consider changing jobs.
Ever since Mr. Xiao Wang went to jail, Mr. Da Wang's temper has become more and more violent. Now, going in to report on their work is a double torture both mentally and physically for them.
In the office, President Wang leaned his hands on the desk, panting, and stared at Ella: "Is this the publicity effect you brought me with the millions of dollars I invested in publicity?"
Ella was also helpless and replied, "Mr. Wang, there is nothing wrong with our publicity strategy, but I didn't expect Xiao Yi to announce the upcoming marriage at the press conference. Now all the topics discussed online are about Xiao Yi, which makes our topic not popular enough."
Da Wang threw the pre-sale box office report of the movie in which the company participated to Ella: "The pre-sale box office is not even more than the publicity fee I invested. Ella, tell me, have you run out of ideas? This is not your PR level. Millions of dollars were invested, and I didn't even hear a sound. If this movie doesn't perform well, how do you want me to explain to the board of directors?"
Ella slowly squatted down and picked up the report. The pre-sale box office showed only six million.
You know, Universal Pictures invested nearly 200 million in this film. This investment amount might have been just a medium-sized project before the incident of Universal Pictures, but now Universal Pictures is seriously injured. If it continues to fail in investment, it will really withdraw from this circle.
However, facing such a dilemma, Ella was helpless. No matter how powerful the PR team was, it could not resist the will of hundreds of millions of netizens.
Small public opinion heat may be guided by a public relations company, but large public opinion heat is definitely not something that can be controlled by an individual or a team. When a public opinion develops to a certain extent, the initiator is often unable to control it. This is why many people say that public opinion is a double-edged sword. If it is not controlled well, it will not hurt the enemy, but hurt yourself instead.
Facing the fury of President Wang, Ella still mustered up the courage to give the solution she had in mind: "President Wang, I currently have three solutions."
The king sighed, adjusted his tie, sat on the chair, stared at Ella and said, "Tell me about it."
Ella organized her words and answered, "The first option is that now that the Spring Festival is approaching, the theaters are in a window period and lack good films, but netizens are very interested in movies. We can take advantage of this popularity to release the film in advance, and then organize a large number of film review bloggers to conduct large-scale explanations, of course, without revealing the plot. I believe that if we release it half a month in advance and withdraw it a week before the end of the Spring Festival, taking advantage of this time difference, the box office should not be too bad.
Moreover, if this film competes with the film starring Xiao Yi during the Spring Festival, it may fail miserably. But if we release it in advance, even if the box office lags far behind during the Spring Festival, we can still say something. After all, it is understandable that the box office of a film that is released in advance and withdraws from the Spring Festival period is not as good as that released on New Year's Eve. In this way, we will not lose too badly, and at the same time, it will not have a big impact on the company's stock. "
After listening to Ella's proposal, the king was silent and thought for a long time. Ella looked at him, feeling uneasy.
After nearly fifteen minutes, the King took a deep breath and asked, "What is your second plan?"
Ella replied: "Withdraw from the Spring Festival schedule and re-coordinate the release time."
President Da Wang immediately rejected this proposal: "Impossible, the company is waiting for the film to make a profit and cannot delay the release. What is the third option?"
Ella said: "We can sell the film to several video platforms. Although the profit is not big, we will not lose money."
The King looked at Ella and said, "Selling videos? If the quality of the videos is good, this is indeed a good idea."
Da Wang said self-deprecatingly that Universal Pictures invested in this film, which cost nearly 700 million yuan, but in fact it only cost less than 200 million yuan. Who knows where the remaining 500 million yuan went? He has already seen the finished film, which can only be said to be mediocre, with few highlights to promote. It can't be sold at any price!
If the film is of good quality and has good effects, selling it to video platforms is indeed a good solution. But the premise is that the film is good, but unfortunately..."
The King looked at Ella with a smile on his face. He stood up and walked to her side, gently stroking her face: "I'm sorry, I spoke too harshly just now."
Ella pulled down Da Wang's hand, held it, and shook her head: "I understand you, I know you are under a lot of pressure. It's my fault that I failed to share your pressure."
The King sighed, held Ella in his arms, and kissed her passionately until both of them were out of breath.
The King looked at Ella, whose cheeks were red and who was breathing heavily, and smiled, "Let's follow your first plan! I will negotiate with all the major theaters, and you can have people contact more bloggers who provide film commentary."
Ella calmed down and distanced herself from President Da Wang: "Okay, I'll do it now."
The king always nodded: "Go ahead."
Ella turned and left President Da Wang's office, walked into the elevator, pressed the button for the floor where her office was, and waited for the elevator door to slowly close. Ella immediately put away the shyness on her face, took out her handkerchief expressionlessly, and gently wiped the corners of her mouth on the reflective surface of the elevator until her lips turned slightly red.
She stroked her lips gently, a cold smile flashing in her eyes, then took out a small lipstick from her pocket and carefully reapplied it.
The elevator stopped and Ella walked out. Facing the bustling public relations department, she once again demonstrated her decisive style.
However, the king only cares about the film's losses, but ignores the subsequent chain reactions that "surrender without a fight" may cause.
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