Siheyuan: I am the God of Cooking, and all the birds are crying with envy!

Under the guidance of He Yuzhu's forward-looking franchise strategy, his electrical appliance brand is like a shining new business star, showing an unstoppable expansion momentum in Beijing and surrounding areas.

Franchise stores are popping up like bamboo shoots after the rain, one after another in the streets and alleys, business is booming, and wealth is pouring in.

During that period, He Yuzhu's business empire seemed to be flourishing and prosperous, which made countless peers envious.

However, the gears of fate are turning quietly. Behind this seemingly brilliant and unparalleled prosperity, there is an undercurrent surging like under the surface of a quiet lake, and the crisis is breeding and spreading unknowingly.

Some short-sighted franchisees have their throats strangled by the devil of greed, their minds are blinded by the fog of money, and they only think about how to gain more profits in the shortest time, disregarding the long-term development and reputation of the brand.

They have ulterior motives and are secretly planning a price war that harms others and benefits themselves. They secretly lower the sales prices of electrical appliances in an attempt to attract more bargain-seeking customers with the temptation of low prices, and then seek seemingly generous short-term profits.

This selfish and short-sighted behavior, like a raging plague, spread wildly among the franchisee group at an alarming rate.

For a time, the prices of the same electrical appliances on the market became chaotic and uneven. Faced with this confusing price chaos, consumers became doubtful and confused, and their trust in the brand began to crack.

Complaint letters and phone calls flew to the headquarters like snowflakes. The once flawless brand image suffered a heavy and fatal blow, and product sales plummeted like a free fall.

The business empire that was once brilliant and solid as a rock is now tottering in the wind and rain, and is on the verge of collapse, as if it will disappear in the next second.

After learning about this serious situation, He Yuzhu felt as if his heart was burning with fire and was extremely anxious.

He stared into the distance with deep eyes, knowing clearly in his heart that if he could not curb this unhealthy trend in time and decisively, the business foundation he had built up over the years with great hard work and overcoming difficulties would be wiped out in an instant, and all his hard work and sweat would be wasted.

So, he gritted his teeth, his eyes revealing determination and resoluteness, and decided to hold a franchisee conference, hoping to use this opportunity to turn the tide, restore order, and reshape the scarred brand image, so that it can once again shine with its former glory and honor.

On the day of the conference, the sky was overcast with heavy haze and low-hanging clouds. The atmosphere in the entire conference hall was so solemn that it seemed like the suffocating depression before a storm was about to come.

Franchisees from all over the country entered the venue one after another with trepidation and panic-stricken looks.

They may have wandering eyes, not daring to look others in the eye;

Or they whispered to each other in low voices full of anxiety, and the discussions buzzed in the meeting room like a group of ants on a hot pot.

He Yuzhu walked up to the podium with heavy but firm steps. His face was as gloomy as water and his eyes were as sharp as an eagle. He slowly and inch by inch scanned every face in the audience. His gaze seemed to be able to penetrate people's hearts and see through everyone's secret thoughts deep in their hearts.

"Dear franchisees!"

He Yuzhu suddenly raised his hand and slammed it heavily on the table, making a dull and loud noise, like a thunder exploding in the conference hall.

His voice was low and hoarse, but it contained endless majesty and anger. "I called everyone here today because the brand we have worked so hard to build is on the brink of life and death. It is in imminent danger!"

The audience suddenly fell silent. The noisy discussions disappeared without a trace in an instant. The franchisees seemed to be under a spell. They lowered their heads and avoided his gaze, not daring to look directly into He Yuzhu's torch-like gaze, as if that gaze contained a rage that could burn them to death.

"Look at the market now, it is in a mess and chaos! What is going on?

It’s because some people, for the sake of a few petty profits, are willing to sacrifice our common interests, disregard the reputation of the brand, and privately lower prices, causing chaos in the entire market!”

He Yuzhu's voice trembled slightly with anger, and every word seemed to be squeezed out from between his teeth with difficulty, full of pain and disappointment.

“Have you ever thought that once a brand image is damaged, it will be extremely difficult to restore it to its original state?

We are a team with the same roots. We prosper together and suffer together. How can we do such short-sighted and stupid things for our own selfish reasons?

This is tantamount to pushing our common wealth and future into the abyss with our own hands!"

At this time, a bold franchisee seemed unwilling to give in and whispered: "Boss He, it's not easy for everyone. We all want to make more money to support our families.

The market competition is so fierce and cruel now. If we don’t lower the price, we won’t be able to sell the goods. We are also forced to do so.”

When He Yuzhu heard this, the anger in his eyes instantly burned even more vigorously. He glared at the franchisee fiercely, like an enraged lion, and angrily refuted:

"Can fierce competition be an excuse for you to do whatever it takes?

What have we relied on along the way?

It is the excellent product quality and high-quality and considerate service that wins the trust and support of customers, and it is definitely not relying on such despicable means of dumping at low prices!

Those who lower prices privately may be able to sell a few more appliances and make a little extra money in the short term, but in the long run, you are digging your own grave and burying your own future!

When the brand's reputation is completely destroyed by you and when customers lose trust in us, the electrical appliances in your hands will be worthless and the entire market will abandon us. Where can you make money?

How can I support my family?"

He Yuzhu took a deep breath, trying to calm his surging emotions and trying his best to calm himself down.

He straightened his back, his eyes became more determined and resolute, and he said in an unquestionable tone: "I am making this clear today. From this moment on, if anyone dares to lower the price privately, don't blame me, He Yuzhu, for being ruthless!

For the first time offender, I will mercilessly confiscate their franchise deposit and order them to suspend business for one month to let you reflect on your mistakes;

If you don't repent and violate the rules again, don't blame me for being ruthless. I will cancel your franchise qualification directly. From now on, you will never have any chance to cooperate with us again! I will keep my word and never lie!"

There was an uproar in the audience. The franchisees looked horrified and looked at each other, their eyes full of regret and worry.

They knew very well that although He Yuzhu was kind to others in his daily life, he would never compromise or be soft-hearted when it came to matters concerning the survival of the brand.

"Boss He, we know we were wrong. We were confused and blinded by profit.

I will strictly abide by the rules in the future and never make the same mistake again."

Seeing that the situation was not good, a more astute franchisee quickly took the lead in expressing his position. Other franchisees also nodded in agreement like chicks pecking at rice. The voices echoed in the meeting hall in an uneven manner, all expressing their regret and determination to correct their mistakes to He Yuzhu.

"I hope you can keep your word and don't let me down again!"

He Yuzhu's eyes were still stern as he scanned the crowd in the audience coldly, "The brand we have worked hard to build is the result of countless efforts and sweat. It is not easy to come by, and we must not let it be destroyed so easily in the hands of our own people.

Next, we must work together to find ways to improve service quality, optimize product categories, and carefully protect the brand's reputation. Only in this way can we go further and more steadily in this turbulent business ocean, earn long-term and substantial wealth, and realize our common business dream.

Otherwise, the only tragic fate that awaits us is being eliminated!"

After the conference, He Yuzhu did not slack off or relax at all. He was well aware of the truth that "a thousand-mile dike can be destroyed by an ant hole."

In order to ensure that all regulations can be effectively implemented, he quickly formed a professional and rigorous supervision team, which regularly traveled to various places to conduct meticulous inspections and evaluations of the price implementation and service quality of each franchise store.

Once a problem is discovered, it will be rectified immediately and will not be tolerated.

Under He Yuzhu's swift and iron-fisted measures, the market order was like being slowly sorted out by an invisible hand, and gradually returned to its former order.

When consumers saw the brand’s changes and sincerity, their doubts gradually dissipated, and the brand image, like a flower that recovers after a cold winter, slowly bloomed to its former glory, regaining the market’s recognition and trust.

After this thrilling baptism of storm, He Yuzhu deeply and painfully realized the extreme importance and intricate nature of brand management.

He stood in front of the office window, looking at the bustling streets outside, knowing that on this road of business expansion full of thorns and challenges, he not only needed to have a keen eagle-like market vision to accurately capture every business opportunity;

You also need to have the ability to make decisive decisions and be able to make the right choice without hesitation at critical moments.

More importantly, we must always remain highly vigilant, like a soldier ready to fight at any time, to guard against all kinds of potential risks and crises.

Only in this way can you remain invincible in this business world where competition is as fierce as a battlefield, and make your business empire like a towering mountain, constantly growing and developing and standing firm over the years.