Siheyuan: I am the God of Cooking, and all the birds are crying with envy!

When the leader heard He Yuzhu's question, he couldn't help but be slightly shocked. A hint of doubt and vigilance flashed in his deep eyes, and he stared at He Yuzhu closely.

After a moment of silence, he slowly said, "Yu Zhu, why are you asking about this?

Although the real estate market has shown some signs of loosening up compared to the past, it is not possible to buy and sell courtyard houses and shanty towns casually. There are many complicated things involved behind them. "

He Yuzhu scratched his head a little stiffly, a simple and honest smile appeared on his face, and he said softly: "Leader, to be honest, I am thinking about going into business and need a long-term plan.

I was thinking that if I could buy a courtyard house or a large tenement house, it would help lay a solid foundation for my future catering business. Just think, wouldn't it be unique and interesting to open a restaurant in that quaint courtyard?

Secondly, it can also be considered an investment.

I heard that as the city continues to develop, old courtyards like this one that are full of historical heritage will become more valuable.”

The leader's fingers tapped lightly on the table, making a rhythmic "tapping" sound.

He fell into a brief contemplation, and after a moment, he raised his head and stared at He Yuzhu, saying: "Yuzhu, your idea seems to be good at first glance, but do you understand the complexity behind it?

Not to mention the huge amount of money needed for the purchase, just the ownership of this yard and the subsequent maintenance and repairs, which one would not require a lot of money and effort?

Moreover, the current policy has just been relaxed, and there are still many uncertainties in this area of ​​transactions. If you are not careful, you may get stuck in the quagmire and be unable to extricate yourself.”

He Yuzhu waved his hands nonchalantly, his eyes revealing a stubbornness, and said: "Leader, I know that there will be many difficulties, but I have never been afraid of difficulties since I was a child.

Could you please be so kind as to tell me if there is any news about this at the moment?

Even if it's just a tiny clue, I would like to ask around and get a general idea of ​​the market situation first."

The leader frowned, his expression became more serious, and he advised earnestly: "Yuzhu, I really don't recommend you to rashly get involved in the real estate industry now.

You have just made up your mind to go into business. Your top priority is to focus all your energy on your catering business and lay a solid foundation first.

The real estate industry is too complicated and murky. If you rush into it without any relevant experience, it would be like groping in the dark. It is very easy to lose your way and get into trouble. I am afraid that the loss will outweigh the gain.”

He Yuzhu said anxiously: "Leader, I know you are doing this for my own good, and I will always remember this kindness.

But that's just who I am. Once I see a chance for development, I really don't want to let it go easily.

I just wanted to check out the situation first, and not make a decision to buy it right away.

I just want to know if there is anyone in Beijing who is willing to sell this kind of yard now, and what the price range is. "

The leader sighed helplessly, his face full of worry, and said: "According to what I have learned, there are indeed some owners of courtyard houses and compound houses who are interested in selling.

However, the prices are all staggeringly high, and most of them are sold because the yards are in disrepair and the owners are unable to afford the heavy maintenance costs.

If you take over, the subsequent investment will be an astronomical figure.

Besides, the transaction procedures are extremely complicated and involve numerous policies and regulations. With your current abilities and experience, you simply cannot handle it."

He Yuzhu's eyes flashed with a stubborn light, and he said firmly: "Leader, I can learn it. I don't believe that I can't do what others can do.

I will look for people who know the subject and ask for advice, and gradually figure out the tricks and tips.

I think as long as I am willing to work hard and study hard, I will be able to find a way to solve the problem. "

The leader stood up, walked slowly to He Yuzhu's side, reached out and gently patted his shoulder, his eyes full of concern and worry, and said: "Yuzhu, I know you have a sense of drive and courage, which is a rare quality.

But sometimes, you can't just do things with passion, you also have to pay attention to methods, approaches and strategies.

You want to go into business, and I have already promised not to stop you, but you must be extremely careful about the real estate matter.

I'm really worried that you'll be trying to do two things at once, and end up failing at both."

He Yuzhu lowered his head slightly, with a thoughtful look on his face. After a moment, he raised his head, looked at the leader with a firm gaze, and said seriously: "Leader, I know that every word you say is for my sake, and I will also carefully consider your earnest teachings.

But I still want to see if there is a suitable yard. If I am lucky enough to come across one with a good value for money, I will calm down and study it carefully.

I promise you that I will not act impulsively. I will first do my best to stabilize the catering business. Once the foundation is solid, I will consider other developments. "

The leader stared at He Yuzhu, and seeing that he had made up his mind, he nodded and said, "Okay, since you insist so much, you must be more careful.

If you encounter anything you are unsure about during this process, please ask me first and never make any decisions on your own, or you may regret it later. "

He Yuzhu immediately smiled and said happily: "Okay, leader, thank you so much! I will definitely be cautious and careful in my actions.

By the way, boss, if I open a restaurant, should I focus on home-cooked dishes or make some high-end dishes? "

The leader sat back in his chair, crossed his arms over his chest, thought for a while, and then said, “It depends on the positioning of your restaurant and who your target customer groups are.

If your restaurant is located near a general residential area, then home-cooked meals may be more popular with the public.

After all, home-cooked meals are affordable and taste authentic, which can attract residents from the surrounding areas to dine there.

But if you intend to do a higher-end catering business, targeting business banquets or those with higher spending power, then high-end dishes are naturally indispensable, but this will have higher and more stringent requirements on the quality of ingredients, the chef's superb cooking skills, the restaurant's environment and the quality of service. "

He Yuzhu nodded thoughtfully and said, "I originally thought of starting with a small restaurant, slowly accumulating experience and funds step by step. From this point of view, it may be more appropriate to focus on home-cooked dishes.

But I am a little worried. If we focus on home-cooked dishes, will the profit be too thin?

After all, prices are not low now, and various costs are not small.”

The leader raised his lips slightly and said with a smile: "Low profit does not mean that you can't make money. You can win by selling in large quantities.

As long as you can consistently control the quality of your dishes, provide perfect service, and set reasonable prices, word of mouth will naturally be established over time.

By that time, there will be more and more customers, and with small profits but quick turnover, profits will naturally come.

You can also carefully create and launch some unique signature dishes and appropriately increase the prices to increase profit growth points.”

He Yuzhu's eyes lit up immediately, and he said excitedly: "Boss, your idea is really great! I just wanted to package my specialties well and use them as the restaurant's signature dishes to attract customers to come and taste them.

By the way, I would also like to ask you, do you think it is necessary to organize some promotional activities in the catering industry now? "

The leader patiently replied: "It is feasible to carry out some promotional activities appropriately and timely, such as offering discounts in the early stage of opening, so as to attract a large number of customers to patronize.

Or you can carefully launch some package combinations to make customers feel that they are getting great value for money and very affordable.

In addition, a membership system can be implemented to provide old customers with some exclusive benefits and points redemption activities, which can effectively increase customer stickiness and loyalty. "

He Yuzhu nodded repeatedly, quickly recording in the notebook he carried with him, and said, "Leader, you are absolutely right. I have written down all these valuable suggestions word for word.

I am also thinking about adding some unique features to the restaurant decoration. Do you have any good suggestions in this regard? "

The leader held his chin with his hand, thought for a moment and then said: "If you open a home-style restaurant, the decoration style can be warm and simple, creating an atmosphere that makes customers feel as comfortable as if they were eating at home.

You can hang some old photos with a sense of age, paintings full of folk customs and other decorations on the walls of the store to add some unique cultural atmosphere.

The lighting should be soft and the tables and chairs should be placed for comfort, so that customers can enjoy the dining process with a sense of physical and mental pleasure.”

He Yuzhu said enthusiastically: "Okay, I'll do as you say.

Leader, I have another very important question. I haven’t decided on a name for my restaurant yet. What do you think would be a more appropriate name?”

The leader smiled and said, "The name is indeed very important for a restaurant. It must be simple and easy to remember, and it must fully reflect the characteristics of your restaurant.

For example, calling it "Zhuxiangju" not only cleverly includes your name, but also allows people to intuitively feel the aroma of the restaurant's food from the name, as if there is an invisible force that can retain passing customers.

Of course, this is just my initial suggestion. You can spend more time thinking about it carefully, or seek other people's opinions widely. After all, many hands make light work. "

He Yuzhu kept repeating the three words "Zhuxiangju", a satisfied smile gradually appeared on his face, and he said: "Leader, this name is really good!

I'll think about it carefully when I get back and see if I can come up with a better one.

I am really sorry to trouble you by asking you so many questions at once. Thank you so much!"

The leader waved his hand and said, "Yuzhu, you are going to do something big, and I will help you in any way I can.

But you must remember that on the future entrepreneurial road, no matter how great the difficulties and setbacks you encounter, do not give up easily, and you must persevere.

At the same time, we must always maintain a kind and upright heart, and not be blinded by the immediate interests and do things that violate morality and the law. "

He Yuzhu nodded heavily and said firmly: "Leader, don't worry, I have engraved every word of yours in my heart, and I will never forget your teachings.

I will go back and prepare well, and complete the preliminary preparations for the restaurant in an orderly manner."

In this way, He Yuzhu, full of beautiful visions of the future and the leader's earnest instructions, resolutely left his leader's home and officially embarked on his difficult but hopeful journey of going into business.

In the following days, He Yuzhu began to run around busy non-stop.

He first worked tirelessly through the streets and alleys of Beijing, carefully examining each potential restaurant site, taking into account many factors such as traffic flow, consumption levels of surrounding residents, and the distribution of competitors.