Siheyuan: Struggle Begins in the 1950s

If we want to discuss business cooperation in the future in a place like KFC, people will think it is not high-end enough.

But in this day and age, eating at KFC is a prestigious thing.

In fact, Wang Jianjun's KFC started to host wedding banquets, full-month banquets and other wedding banquets not long after it opened.

His shop has three floors, and the top floor is decorated as a place for hosting large banquets.

In this era, there are still people who dare to try different wedding styles.

Moreover, the decoration of Wang Jianjun’s store is also very high-end.

It is quite prestigious to hold a banquet here.

A few days later, Wang Jianjun met those people in his own store.

What surprised him was that these people were all powerful figures.

"Hello, Mr. Wang, I am the purchasing manager of Quanjude."

"Hello, I'm the purchasing manager of Fengzeyuan."

"Boss Wang, I'm from Bian Yi Fang."

"I am Dong Lai Shun..."

"From Hongbinlou."

"I am Zhong Yuemin, the manager of Taiyue Restaurant."

Wang Jianjun was a little surprised.

I didn’t expect that they were all time-honored brands in Beijing.

I have shopped in many of these stores before.

But how did a restaurant I’ve never heard of get inserted here?

Taiyue Tower? Never heard of it.

and many more!

Zhong Yuemin?

Wang Jianjun subconsciously looked at Manager Taiyue Lou.

I saw a handsome man in a suit sitting there.

Wang Jianjun searched his memory and found that this person was none other than Li Kuiyong’s childhood friend, Zhong Yuemin.

Why is this kid here?

Wang Jianjun recalled this guy’s life when he watched the drama before.

I have the impression that Zhong Yuemin was arranged to go to the countryside to work as a production team member because of his background.

At that time, people like him had only one way to change their fate, and that was to join the army.

It just so happened that Zhong Yuemin met the requirements for joining the army.

So he simply abandoned his new girlfriend he met in the countryside and joined the army.

After joining the army, he became a scout with his extraordinary talent.

He had the opportunity to transfer to civilian work after he had made meritorious service and was discharged from the army.

But he was too stubborn and had a quarrel with the staff who were transferring to other jobs when he was transferred to another job.

In a fit of anger, he simply gave up the opportunity to change his career and set up a stall selling pancakes.

This guy is a casual person.

Even when I set up a stall to make pancakes, I was very happy to do it, and I had my close female friend by my side.

But later, the business was closed down by the Industrial and Commercial Bureau for operating without a license.

A lot of things happened during this period.

But every time it was the women around him who helped him.

Wang Jianjun remembered that at that time there should be a woman named Gao Yue who loved him so much that she accompanied him all the way and silently gave everything for him, even setting up a restaurant for him to be the manager.

I can only say that Zhong Yuemin can really make a living by relying on his looks.

Throughout his life, he had affairs with many women.

But this guy is a reincarnated Teddy Bear. He accepts all women, but none of them is willing to take responsibility.

But for a scumbag like him, many women love him to death.

Some married women refused to have sex with their husbands because of him.

Some marry someone they don't love for him.

There are even people who don't even mind his promiscuity and don't even want a formal relationship in order to be with him.

Wang Jianjun remembered that this guy did not choose which woman to marry until the end.

Although Wang Jianjun is not very fond of scumbags like Zhong Yuemin, he will not refuse to do business with him just because of this guy's character.

Although Wang Jianjun recognized Zhong Yuemin, Zhong Yuemin failed to recognize him.

He had met Wang Jianjun once at Li Kuiyong's wedding. If he had any impression, it would be Shen Chuxia.

After introducing themselves to each other, the few people also explained their purpose to Wang Jianjun.

They wanted to purchase Coke from Wang Jianjun on a long-term basis and sell it in their own stores.

For those century-old brands, the sudden emergence of Wang Jianjun's KFC naturally made them very unhappy.

After all, Wang Jianjun's business is so booming, which is equivalent to seizing their market share.

Of course, these people did not use any shady means to suppress them.

After all, the deterrent power of those big leaders is there.

Come to think of it, who would dare to open such a big store without some background?

Since we can't suppress it, we'll try to find a way to cooperate.

They can’t sell Wang Jianjun’s fried chicken burgers, but they can sell Coke.

Feifan Cola is very popular in Beijing now.

This kind of soda has become popular in all parts of China because of KFC.

Although Wang Jianjun’s store also sells other sodas.

But most people like to order Viva Cola when they order food.

It’s just that this drink is not available on the market now.

If you want to drink it, you can only buy it at KFC.

And those time-honored restaurants also smelled business opportunities.

They actually sell soda drinks in the store as well.

The most popular drink on the market right now is definitely Viva Cola.

If we could get some Coke from Wang Jianjun and sell it, it would attract a lot of customers.

So after some inquiries, those stores finally found Wang Jianjun's cola factory.

Wang Jianjun thought about the cooperation requests from these merchants and immediately agreed.

It just so happened that he was also planning to sell this drink to the public.

He has only one requirement for these merchants, which is that they must clearly indicate that they are selling the Viva Cola brand when selling.

Although the managers were somewhat curious about Wang Jianjun's request, they did not think much about it.

Anyway, it’s fine as long as I can get the goods from Wang Jianjun.

Promoting Viva Cola for Wang Jianjun will not affect their own business.

This is a win-win situation.

After friendly negotiations with these people, Wang Jianjun also signed a procurement contract with them.

He sold Coke wholesale to these people at a nickel a bottle.

The retail price he offers to the public is uniformly 20 cents.

This price is expensive but also cheap.

The mainstream soda on the market costs about 1.5 cents.

His Extraordinary Cola is priced a little more expensive than other similar drinks.

But this slight price difference is not unacceptable to customers who need to consume soda.

Wang Jianjun's pricing is aimed at Coca-Cola, which is about to go public.

He knew that Coca-Cola Company entered the Chinese market around the same year.

When Coca-Cola first entered the Chinese market, it positioned itself as a high-end soda.

A bottle costs 45 cents.

That’s almost three times the price of a similarly priced soda.

If this happened in the future, it would be like selling a bottle of Coke that costs three dollars for nine dollars.

Even if they can afford it, no one will buy it.

After all, no one wants to be taken advantage of.

In the early days of reform and opening up, Chinese people were very curious about some new and exotic imported products.

Also willing to spend money to try.

However, it is hard to say whether Coca-Cola will still have a market in China this time.

After all, the price of goods of the same quality differs by almost half, and the Chinese are not stupid, so they will definitely not waste that money.

After the cooperation was negotiated, he invited these people to have dinner in his restaurant, and then Zhong Yuemin and others got up and said goodbye and left.