Siheyuan: Struggle Begins in the 1950s

After returning home, the second aunt tried to ask Old Yan for help, but Yan Fugui still ignored her.

The second aunt didn't want to pay, so she just pretended to be deaf and dumb and ignored the neighbors in the yard.

But because of this incident, Old Yan and she became a laughing stock in the courtyard.

After Yan Jiecheng found out that his store's business was due to Wang Jianjun, he was at a loss for a while.

He and Yu Li also secretly went to Wang Jianjun's store to experience it.

Apart from anything else, the air conditioner alone made him extremely envious.

His shop only had fans installed.

To be honest, if it were him, he would be more willing to go to Wang Jianjun's store to shop in the hot summer.

What's more, the items in Wang Jianjun's store are of high quality.

Nowadays, many people regard being able to eat at KFC as a topic of conversation.

Especially the kids.

Whenever I go to KFC to eat, I always show off to my classmates when I get to school that I have eaten KFC’s hamburgers and fried chicken.

Eating KFC has become a source of bragging for those kids.

Yan Jiecheng and his wife were very curious after eating it.

It’s not like they haven’t eaten fried food before.

And this thing doesn't look difficult.

But why does it taste so good?

The unconvinced couple packed up a few portions and took them back to the store to ask the chef to try to replicate it.

But when the finished product was served, the couple frowned.

"Master Yang, why do your fried chicken legs, fried chicken nuggets, and French fries smell different from what I brought back?"

Yan Jiecheng picked up a piece of limp French fry, glanced at it, put it in his mouth, smacked his lips twice, and still felt that it was too different.

He tried another piece of fried chicken.

The taste is good, but it can't compare with the one in Wang Jianjun's store.

"Boss, I've also tried the fried foods you bought. There are probably more than a dozen seasonings in them, but I can only try out four or five. This kind of formula is usually kept strictly confidential by merchants. If they dare to sell it, they are not afraid of you trying it out.

This is the limit of what I can do. Unless you ask me to try regardless of the cost, I can only get close. "

When Yan Jiecheng heard that he had to ignore the cost, he began to back off.

He thought that he could replicate the items by bringing them back from Wang Jianjun's shop and having the craftsman there try them out.

Now it seems that I was thinking wrong.

"Can you replicate this sauce?"

When the master heard this, he immediately shook his head like a rattle.

"You are making it difficult for me, boss. I can only taste the sour, sweet, salty and bland flavors of the sauce. There is no similar seasoning on the market."

"Okay, then you go ahead and do your work while I take a look."

In the end, Yan Jiecheng could only shake his head helplessly and give up the idea of ​​replicating it.

In fact, there are many people who have the same plan as him.

Seeing Wang Jianjun making money, those people became jealous and bought some things from his shop to have them copied.

But no one succeeded.

In addition to the complexity of the seasoning, another reason is that several of the seasoning plants were hybridized and cultivated into new varieties by Wang Jianjun using space.

The taste is completely different from what you can buy in the market.

Wang Jianjun has more than a dozen seasonings for marinating fried chicken, and five or six of them are new varieties grown in the space.

Because it is grown in space, there is no need to worry about someone stealing the recipe.

He mixes all these seasonings and grinds them into powder and stores them in the fermentation space. When producing in the store, you just need to mix and marinate them according to the proportions.

Yan Jiecheng and his people can only imitate, forget about replicating.

And it’s not just the marinade.

The way these fried chicken are fried is also critical.

A specially made high pressure fryer is used.

Taking all these factors into account, the result is that it is simply impossible to completely replicate the fried chicken in Wang Jianjun’s store.

Yan Jiecheng couldn't help but sigh as he looked at the wilted French fries.

Just then Yu Li also came in from outside.

"Wife, did you see anyone selling Coke in the store outside?"

Unable to make fried chicken, Yan Jiecheng turned his attention to Coke.

He liked the taste of this soda after drinking it once.

If my store also sells this kind of drink, it will definitely increase customer flow.

"No, I asked everywhere, but I didn't see any supply and marketing cooperatives selling Coke. Where did Wang Jianjun get these things? Coke and hamburgers, wasn't he a buyer before?"

"It's true that he is a buyer, but his wife is a big boss in Hong Kong. I think it was his wife who got the goods for him. I heard that Hong Kong is developing very well now, and many foreign products can be bought there."

Yan Jiecheng found a reason for Wang Jianjun himself.

"Hey Jie Cheng, do you remember the table of guests that came to our store a while ago?"

Yu Li has been trying to find a solution to the declining customer flow in the store these days.

In the end, she really thought of it.

"Which one do you mean?"

"They were the ones who asked if we had an authentic Sichuan chef."

Only then did Yan Jiecheng remember who she was talking about.

The few wealthy customers who came to his shop before seemed to be from Bashu.

Originally they wanted Sichuan cuisine, but the chef hired by Yan Jiecheng was not good at cooking and the guests were not satisfied.

"Jie Cheng, what do you think if we ask Sha Zhu to cook for us? You know his cooking skills, he is definitely better than Lao Yang's."

"Silly Pillar?"

When Yan Jiecheng heard Yu Li say this, he couldn't help but frown and think about it.

"Of course I know his cooking skills, but you also know that guy's mouth. I usually don't like to pay attention to him. And if I ask him to cook, how much does it cost? I don't know how much Shazhu earns from taking private jobs outside every month."

"Then let's raise the price until he can't refuse it. I don't believe that we can't hire him even if we raise the price. Lao Yang's cooking skills are good, but they are definitely not comparable to Sha Zhu's. When other stores open nearby, the competition will only get bigger. If our store doesn't have some characteristics, it will be even harder in the future."

After this incident, Yu Li also realized the shortcomings of her store.

The product is not distinctive enough.

This kind of store is easy to imitate.

You still have to have your own characteristics.

"But what about Shazhu's temper?"

"We can just turn a blind eye to it. We can't be against anyone but money, don't you think?"

Yu Li's words made Yan Jiecheng fall into deep thought.

What Yu Li said still makes sense.

Not long ago, a new store was being renovated not far from their store.

The two of them secretly inquired about it and found out that he also ran a restaurant.

If that store opens, the impact on their store will probably be greater than that of Wang Jianjun's store.

So we have to make changes sooner rather than later.