Siheyuan: Returning to 61 to collect waste

Chapter 391 Ye Hansu is quite dissatisfied

In addition, Ye Chuan has been paying close attention to the progress of automobile technology, and at the same time he has been highly vigilant about the Internet field. Those talents who went to the United States to study have returned to China one after another, but now is not the best time to develop Internet business. His plan is to officially launch related projects after entering the 90s.

Since May 87, the interior decoration of the complex has been fully launched, and at the same time, the later stage of the exterior decoration is also in full swing. Whenever people pass by this building, they will be attracted by its unique style, as if this building has come from the future, forming a sharp contrast with the surrounding old buildings. Whether it is the overall outline or the details, this new building exudes a modern and innovative atmosphere.

Ye Chuan once overheard a conversation between several young people, and suddenly his mind was enlightened. The word "future" sounds really good. Why not rename this commercial complex as Future Department Store? The architectural design of the future is fashionable and modern, and its glass curtain wall exterior gives people a very modern impression. For the interior design, Ye Chuan has already made a detailed plan - it will never be as compact and crowded as a traditional department store, with every corner filled with shops. He plans to transform it according to the later popular model and make it a specialty store for ** brands. He positioned the Future Department Store as a top-level shopping mall and was determined to make it the most stylish commercial center in China. In order to achieve this goal, he not only launched a global investment promotion, but also sent Li Huikui to persuade well-known brands to join.

Just as Li Huikui was approaching major brands, the first batch of tenants had already reached an agreement with Ye Chuan. Among these signatories, there were 1979 merchants, including domestic brands and international brands, and most of these international brands had already entered the Chinese market. Among them, Omega was the earliest, and it entered the Chinese market as early as . The first batch of signed contracts also included Omega, Bally, Rado, Cardin, Cartier, Montebello and Crocodile. In fact, even without Ye Chuan, these brands are likely to seek to join on their own, because they have been closely following the progress of the future department store since its establishment.

Different from the traditional rental model, Ye Chuan adopted a cooperation mode of profit-sharing based on sales, and all financial accounts were settled in a unified manner. Although domestic brands initially expressed doubts and resistance to this novel cooperation mode, foreign brands seemed to be accustomed to it and quickly signed the contract. Seeing that foreign brands completed the contract so smoothly, domestic brands eventually joined in.

What followed was a round of rigorous collective training for brand employees, because Ye Chuan hoped that the department store would be able to show a high-end and professional appearance in the future. He formulated strict reward and punishment measures. Although this made the new employees unhappy, they finally accepted the higher salary compensation. Among these brands, Cartier offered the highest salary, with an ordinary shopping guide having a basic monthly salary of 300 yuan, while the store manager could get up to 450 yuan per month. With the generous salary as a guarantee, everyone was quite active and focused.

In addition, Tino plans to set up its first store in China in Future Department Store, and Noyan will follow up and launch new products to match the department store's price positioning. Ye Hansu entered the store under the Angela brand, specializing in self-designed clothing. Although Angela has been very popular in Huade Department Store, due to its high prices, most customers are from a minority group. Now that it has moved to Future Department Store, Angela has become a relatively economical choice, which Ye Hansu is quite dissatisfied with.

"Xiaoxue, you can try to poach a few designers from other luxury brands to work in your studio. This way you can leverage their reputation and increase the price several times."

What Ye Chuan had never expected was that his suggestion would eventually lead to a handmade custom brand that would reach the top level decades later. Ye Hansu thus became one of the most sought-after fashion designers in China, while Angela entered the hall of luxury goods and was at the top. In June, Li Huikuizi returned to China with great success. She signed more than 30 contracts from luxury brands in ** and Western Europe, and more than 20 other brands took the initiative to contact her. The signing of more than 50 contracts in total made Future Department Store not only the top shopping mall in China, but also won a high reputation in the world.

Ye Chuan, who adheres to the principle of quality first, rejected many brands that did not meet the standards, including many big brands at home and abroad. Soon after, Li Huikuizi contacted several Japanese companies, including Nikon, Kaneng, Songxia, and Sonny, which also agreed to join Future Department Store. With the addition of the group's own brands, the number of brands owned by Future Department Store is close to 100, which made Ye Chuan turn his attention to the selection of merchants on the first and top floors.

In the future nine-story structure, the first and second underground floors will be arranged as supermarkets and parking lots, the second to sixth floors will be counter areas, and the first and seventh floors will be consumer spaces that integrate catering and entertainment. He also built a cinema and an amusement park on the top floor, and managed to persuade Quanjude and Donglaishun, two time-honored brands, to move in. Just as he was thinking about how to enrich the first floor, McDonald's and KFC took the initiative to express their willingness to cooperate. At this time, Ye Chuan suddenly remembered that in the early 80s, these fast food brands were not simple fast food options, but symbols of high-end places. There are even records showing that when KFC first landed in the Chinese market, some people chose to hold weddings in it. However, as KFC branches increased, people began to realize that its meals were not much different from other street fast food.

Curious about the past, Ye Chuan couldn't help wondering how the newlyweds would feel if they could hold their wedding in Shaxian Snacks. With the addition of McDonald's and KFC, a well-known international coffee shop and ice cream shop also decided to move in. So far, Ye Chuan is very satisfied, because he believes that the overall layout of the future department store has been perfected, and it will definitely cause a huge sensation once it opens. He is extremely strict about the interior decoration. Not only does he use a large number of imported materials, but he also requires immediate rectification for any design details that do not meet expectations, which makes the construction unit complain bitterly.

By the eve of the Spring Festival in 1988, all interior decoration of the entire Future Department Store had been completed, and various brands were stepping up their own decoration work. Thanks to its unique exterior design and geographical location, Future Department Store quickly became a new landmark in Beijing and a must-visit for tourists. Whether on business trips or not, foreigners in Beijing will make a special trip to visit this new shopping mecca, and will always proudly tell their friends and family about this experience when they return. Some tourists who can afford it will even take photos of themselves in this luxury mall to show off.

Before Ye Chuan could do any promotion, Future Department Store had already become the most watched hot topic in China. Many people were talking about a very high-end department store that opened in Beijing. There were even rumors that a pair of shoes there cost tens of thousands of yuan. Everyone who heard this was shocked. A pair of shoes cost ten yuan, and they thought it was expensive. Did the shoes cost tens of thousands of yuan have gold edges?

There was also a couple who were about to get married taking wedding photos in front of this department store. When Ye Chuan heard about it, he was both amused and confused. What's the difference between this and taking wedding photos in a Shaxian snack bar?

During the Spring Festival in 1988, the audience who were waiting to watch the Spring Festival Gala suddenly found that there was a half-minute advertisement on the TV screen, and the advertisement was for the popular Future Department Store. Many popular stars and singers came to support it.

In addition, some internationally renowned luxury brands have also placed advertisements on the radio, including watches, clothing, cameras, and even KFC and McDonald's, and even Coca-Cola is not far behind.

After a long period of preparation, the Future Department Store under the Huade Group will officially open for business after the Spring Festival in 1988. Among the residents living in the courtyard, only Ma Jianshe and his brother Ma Jiangong work in Ye Chuan's company. Xu Damao runs his own business. Although he is not rich, he has solved the problem of food and clothing. His living conditions are much better than those who rely on fixed salaries from factories to support their families.

Qin Huairu has been on and off with Shazhu for so many years, and now in her fifties, she still has Shazhu firmly under her control. In the past, when Jia Zhangshi and Banggeng were not at home, she had not paid much attention to Shazhu, especially after her son Xiaodang started working, the living conditions of mother and son gradually improved, and helping Shazhu was no longer necessary.

However, since Xiaodang left home, Jia Zhang returned home to take care of the elderly, Banggeng began to be idle, and Qin Huairu got together with Shazhu again. Shazhu, who is 48 years old, is still a bachelor and has never enjoyed the warmth of family life. What makes Shazhu feel a little relieved is that Qin Huairu has been nice to him in recent years and would give him some sweet treats from time to time. However, when he proposed to marry Qin Huairu, she did not comment.

Since he was released from prison, Banggeng has not been able to find a good job. Now he is in his thirties and still has not started a family. His mentality has collapsed. When he was a child, he was often ridiculed by Yan Jiecheng and Liu Guangtian, who said that his mother was a prostitute. Therefore, he has always been disgusted with Shazhu and firmly disagreed with their marriage. Jia Zhang also opposed this matter. Although Qin Huairu felt bitter, she could do nothing about it.

After hearing the news that Future Department Store was about to open, Sha Zhu thought it was just an ordinary department store and didn't realize the prices inside would be so high. He couldn't wait to find Qin Huairu and said flatteringly, "Sister Qin, the Future Department Store will open tomorrow, shall we go shopping?"

"Future Department Store? I heard the things there are very expensive. What are we going to buy?"

"How expensive can it be? At most, it's just a little more expensive than ordinary shopping malls! Let's go and take a look and buy something for Banggeng. Maybe he will be happier and agree to our deal!"

Qin Huairu thought it made sense. Tomorrow was Sunday and the factory was closed, so she didn't have any other plans, so she agreed to the proposal.

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