Siheyuan: Returning to 61 to collect waste

It turned out that it was easy to find buyers for whatever he was selling in this era. He sold all the electronic watches he brought with him on the first day of opening his stall, earning a total of 750 yuan. Holding the brand new banknotes tightly, he ran straight to the supply and marketing cooperative without hesitation and broke into his cousin's office without paying any attention to the importance of etiquette.

Faced with his brother's sudden and impulsive behavior, Yang Dali couldn't help but frown: "You are so old, but you are still so impulsive. Do you think this is your home? You want to come in without knocking? What if the leader is here?"

However, Yang Daniu didn't care about his cousin's criticism at all. He quickly closed the door and carefully placed his bag on the table. When he unzipped it, he saw colorful banknotes everywhere. "Where did this money come from?" Seeing this scene, Yang Dali couldn't help but ask curiously.

"Brother, I took 18 electronic watches to the market today and set up a stall. They were all sold out in less than two hours!" Yang Daniu answered and revealed more details: "The Wow-oh model is 39 yuan each, and the average price of the Wow-II model is yuan!"

Hearing this, Yang Dali was also quite shocked. He had never thought that his brother could achieve such high efficiency, recover the cost and earn nearly twice the profit margin - a total of 750 yuan, of which two-thirds were profit.

He deeply regretted his lack of funds. If he had more capital investment, he would probably become the first "ten thousand yuan household" in the village.

This scene was repeated across the country. The heads of supply and marketing cooperatives in various places were all shrewd enough to recognize the business opportunities behind electronic watches, so they reported inventory to varying degrees to leave room for themselves.

Although the original price of 19.99 yuan for the Wow II watch was increased to 39 yuan in places like Guangzhou, Harbin, Shenyang, and Bincheng, it was still quite reasonable, but in the capital Beijing and its major department stores, it was difficult to buy even if the price exceeded 50 yuan. There were even scenes of people queuing up to buy it late at night in these places, and many citizens from surrounding areas also rushed to buy it, and then returned to their hometowns to resell it at a higher price, realizing considerable profits.

Relevant departments in Beijing, aware of this situation, first issued a regulation limiting the purchase of five per person, but it was still difficult to prevent a large number of second-hand dealers from surrounding areas from rushing in to buy. Ordinary Beijing citizens were extremely dissatisfied with this situation. In the end, the situation improved after Ye Chuan proposed a new suggestion: for consumers with non-local accents, they were required to produce a business trip certificate to Beijing before they were eligible to buy, which effectively reduced the presence of second-hand dealers.

However, "every policy has its own countermeasures." Some middlemen simply hired locals to help queue up, and then paid an extra 3-5 yuan per piece as compensation to continue their business.

Seeing that this kind of phenomenon cannot be completely curbed, Huade Electronics Factory has stepped up production to increase market supply on the one hand; on the other hand, it has temporarily adjusted the purchase limit measures at the two major sales points, that is, it stipulates that each person is limited to purchasing one pair of watches at a time, in an attempt to minimize the space for scalpers to operate.

For a long time, electronic watches have become comparable to Moutai liquor. Not only are they no longer simple commodities, but they have become a symbol of currency.

Ye Chuan had foreseen the popularity of electronic watches in China, but he had not expected it to become so popular. Almost everyone was affected, as if they had experienced a tornado.

Faced with huge orders from supply and marketing cooperatives in various cities, his production capacity seems stretched, and the existing production scale is far from enough to meet the demand. It will take at least another year to complete all the orders.

What's more, the factory now also has to produce point-and-shoot cameras and refrigerators, and there is no extra manpower to increase the production capacity of electronic watches.

In this situation, Ye Chuan thought of outsourcing the work, and the first place he thought of was the Second Electronics Factory where he once worked.

Director Sun was very happy when he received the call. The main product of the Second Electronics Factory - the alarm clock - had long been out of fashion, and many production lines had been idle. Ye Chuan's processing order undoubtedly brought a glimmer of hope to the factory.

Although the processing fee for this order was not high, each W01 electronic watch cost only three yuan, the quantity was huge, with hundreds of thousands needed each month, which made other similar factories envious.

The W02 electronic watch was produced by Huade Electronics Factory itself. After handing over the production of the W01 electronic watch to other manufacturers, Huade Electronics Factory increased the production of the W02 electronic watch and refrigerators.

After a week of testing, the newly developed refrigerator performed well, and Ye Chuan ordered the official start of mass production.

This refrigerator is named BR01-G001, and the color has been changed from the traditional green to a softer and more beautiful cream white.

Just when the refrigerator was about to go into production, Ye Hansu's college entrance examination scores and admission results came out, and she was successfully admitted to Huaqing University.

Her friend Yi Xinxin was also admitted to Huaqing University. After receiving the news, Ye Hansu's mother Li Huikuizi began to prepare school-related matters for her daughter.

Through a series of efforts, Ye Hanyi was successfully admitted to Huaqing University, and the three girls finally became classmates in the same university.

Ye Chuan was very happy when he learned about this, as it meant that he could live with his two daughters in the future.

Ye Weiqing and Ye Weizhen felt very lost. They are currently in the first year of high school and they also hope to go to college with their sisters.

However, Ye Chuan did not give in. It was not because he did not trust his two sons' abilities, but mainly because Ye Weizheng was only eleven years old, too young, and it was a bit too early for him to go to college.

In August, Ye Hanyi flew to Beijing. In addition to carrying luggage, he also brought detailed drawings of the latest camera from Nikang Company.

Ye Chuan smiled and said, "If your grandfather knew about this, would he be angry and come back to punish you?" Unexpectedly, Ye Hanyi replied, "This is what my grandfather specially asked me to bring back."

Li Hui Kuizi smiled and said, "The rapid expansion of Tino Cosmetics has surprised your father and confirmed your status as an outstanding businessman. He also specifically mentioned the innovative design of the fully automated camera, which he believes may inspire you to launch a ** product."

Ye Chuan accepted the design and felt a little powerless. He knew that all the industry-leading ideas came from his advanced technology and epoch-making vision, and it was extremely difficult to invent a camera that was ahead of its time.

In August 1980, Huade Electronics Factory quietly put a refrigerator on the shelves of several commercial places for the first time, with a price tag of 8 yuan, while the price in Friendship Store was slightly higher, set at 1800 yuan. On the day the refrigerator was put on the shelves, Ye Chuan did not visit the scene in person, nor did he hold any publicity activities, and there was no large-scale marketing activity beforehand.

Li Huikuizi was a little confused about this: "Mr. Ye, this is not like your style. Why didn't you even do the most basic promotion for the release of this refrigerator?"

Tong Yao was also present, and she was also puzzled by this.

"Advertising won't necessarily lead to many sales, so why not just skip the trouble?" "Huh? Why?"

Ye Chuan replied: "Last year, the Wanbao Refrigerator Factory only produced the first refrigerator in my country. Since then, dozens of factories have followed suit, but most consumers today do not have the conditions to buy refrigerators. Even if we cover every corner of the country with publicity, it will be of no avail!"

This made Tong Yao even more confused: "If it is really ineffective, then why invest resources in producing refrigerators? Isn't this just waiting to lose money?"

"My original intention was twofold. The first was to earn foreign currency through export - although domestic users can hardly afford it, refrigerators are already quite popular in the international market." He then added: "The second consideration was to build the Huade brand. Even if we don't increase publicity now, those who can afford refrigerators will sooner or later notice our products. By producing high-quality electrical appliances, I can convey a clear message: Huade is different and represents fashion and quality."

Whether it is watches in the past or automatic cameras and refrigerators now, every step is dedicated to improving the brand image of Huade, aiming to leave the impression of "Huade is an excellent choice" in people's minds. "The rise of famous international brands such as Nikon, Panasonic, Gartner or Toyota all relies on their deep brand influence."

Although the Chinese market is still in its early stages of development, Huade has successfully opened up the market with the popularity of its electronic watches and gained a good reputation through its functional refrigerators. "But this strategy is not easy to imitate because it requires continuous capital support. Without a solid financial background, it is difficult for Huade to survive before establishing brand awareness."

Although Ye Chuan believes that refrigerators are not popular products at the moment, Commercial Plaza and two other large shopping malls sell several every day. After all, no matter what era, there will always be wealthy people.

Xie Chunfeng was one of those who suddenly became wealthy. With his keen insight, he bought a large number of electronic watches in the early stage of the Commercial Plaza and the First Department Store, and resold them to foreign vendors at a higher price, making his first big fortune in life. This wealth quickly transformed him from a small gangster to a millionaire.

23-year-old Xie Chunfeng met a very beautiful girl through the introduction of relatives and friends, and the two are preparing to get married. In addition to the traditional three major items and watches, he also plans to buy a TV and a refrigerator for his new home to enjoy the convenience brought by modern technology.

One day, Xie Chunfeng and his girlfriend Miaomiao came to the shopping mall and walked straight to the refrigerator counter. Facing the six or seven refrigerators on display, the two were a little dazzled. However, most of the refrigerators at that time were green, with only different sizes and heights, and the functions were almost the same.

"Chunfeng, look at the one at the innermost, it's actually white!"

Miaomiao pointed to a milky white refrigerator at the back of the counter. Xie Chunfeng looked in her direction and asked, "Comrade, is that a refrigerator?"

The saleswoman nodded and responded: "That's a refrigerator produced by Huade Electronics Factory."